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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Kinanthi Nur Afifah Anastasya Rusmawan
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Promosi Melalui Pemanfaatan Media Sosial Instagram dalam Upaya Meningkatkan Volume Pengunjung: Studi pada D’livia Salon and Spa Surabaya Kinanthi Nur Afifah Anastasya Rusmawan; Siti Ning Farida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2991

Abstract

This research uses descriptive research with a qualitative approach. This research aims to better explain promotional strategies through the use of Instagram social media in an effort to increase the volume of visitors to D'Livia Salon and Spa using the SWOT analysis method. The strategy carried out by D'Livia Salon n Spa Surabaya is considered good because the SWOT analysis of D'Livia Salon and Spa is located in quadrant I, namely by implementing an aggressive strategy. An aggressive strategy is producing a plan that requires strength to become an opportunity. This shows that D'Livia Salon and Spa has internal strengths that can be utilized to seize existing opportunities so that it can increase turnover and be able to compete in the business world in the beauty sector. When the application is successful, it results in an increase in the company's sales or income due to the increase in the number of visitors. According to the results of the analysis made using IFAS and EFAS while doing business, D'Livia Spa and Salon's strengths were given 2.20 points and its weaknesses were given 0.0.67 points. Dangers. received a total of 0 points. 64 and Opportunity received 2.37 points. According to the effects of the SWOT line, D'LiviaSalon and Spa is in the I quadrant with the value of (XY)(1.53:1.73) using aggressive planning. It requires the power of luck, which is the hardest way.
Pemanfaatan Media Online Quizizz dalam Optimalisasi Pelaksanaan Kegiatan Belajar Mengajar (Studi Kasus SMA Negeri 5 Balikpapan) Kinanthi Nur Afifah Anastasya Rusmawan; Maharani Ikaningtyas
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i2.363

Abstract

Current technological developments are closely related to the millennial generation learning system and from elementary schools to tertiary institutions. This phenomenon is closely related to the use of learning software based on information and communication technology. Technology development with the Quizizz application is the right choice because Quizizz makes learning fun, challenging and interactive and adds to the knowledge, education and creativity of participating educators. A paradigm shift where learning develops with the application of technology that continues to grow rapidly, so it is not outdated and boring. This learning requires active learning, interactive communication and participation between students and teachers. Learning activities must also be created to achieve learning objectives.
Co-Authors Maharani Ikaningtyas Siti Ning Farida