RESLAJ: Religion Education Social Laa Roiba Journal
Vol. 6 No. 8 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 

Pengaruh User Generated Content terhadap Niat Pembelian oleh Konsumen Melalui Channel GadgetIn

Yoga Adi Wijaya (Unknown)
Erlita Ridanasti (Unknown)

Article Info

Publish Date
05 Aug 2024

Abstract

This research aims to analyze the influence of perceived credibility, information quality, brand involvement, and trust on purchase intentions with attitudes towards UGC as a mediating variable. Using a quantitative approach, questionnaires were distributed to 150 YouTube application users in Indonesia who knew the GadgetIn channel and were interested in buying a smartphone. Data analysis was carried out with PLS-SEM using SmartPLS 4.1.0.6 software. The findings show that information quality and trustworthiness have a positive and significant influence on attitudes towards UGC, while perceived credibility and brand engagement do not show a significant influence. In addition, attitudes towards UGC have a positive and significant effect on purchase intentions.

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Journal Info
RESLAJ: Religion Education Social Laa Roiba Journal
Website

Abbrev

reslaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

Description

RESLAJ: Religion Education Social Laa Roiba Journal is a scientific journal of the National Islamic Institute of Religion (IAI-N) Laa Roiba Bogor. Managed by the Institute of Research and Community Service (LPPM) IAI-N Laa Roiba in colaboration witf Intelectual Association for Islamic Studies ...