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All Journal Journal of Management, Economic, and Accounting Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Multidisiplin Innovative Business Management Journal
Arisman, H Ari
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Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : Innovative Business Management Journal

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Influence Of Perceptions Of Price And Service Quality On Consumer Satisfaction (Survei Of Encep Cibeureum Tasikmalaya Building Store Consumers) Apriani, Almi Dewi; Arisman, H Ari; Oktaviani, Nita Fauziah
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.64

Abstract

This research aims to determine the influence of price perceptions and service quality on consumer satisfaction (Survei on Consumers of the Encep Cibeureum Tasikmalaya Building Store). The method used in this research is causality through a survey approach, with the sample selected in this research being Consumers of the Encep Cibeureum Tasikmalaya Building Store, namely 100 respondents. The analytical tool used in this research is multiple regression using SPSS version 25. The results of the research show that Price Perception and Service Quality have a significant influence on Consumer Satisfaction at Encep Cibeureum Tasikmalaya Building Store Consumers. Partially, price perception has a significant influence on consumer satisfaction. Service Quality has a significant influence on Consumer Satisfaction at the Encep Cibeureum Tasikmalaya Building Store.
The Influence Of Brand Awareness And Brand Image On Emina Product Purchase Decisions(Survey on Students in Tasikmalaya City): Yopilia Putri Pandan Wangi; H. Ari Arisman; Gian Riksa Wibawa Wangi, Yopilia Putri Pandan; Arisman, H Ari; Wibawa, Gian Riksa
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.65

Abstract

This research aims to determine the influence of Brand Awareness and Brand Image on Emina Product Purchasing Decisions. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Brand Awareness and Brand Image simultaneously have a positive and significant effect on Purchasing Decisions. Brand Awareness partially has a significant effect on Purchasing Decisions. Brand Image partially has a significant effect on Purchasing Decisions.
Co-Authors Apriani, Almi Dewi arif Arif Arif Gian Riksa Wibawa Hartoyo, Triaji Indriyani, Silfia Lestari, Suci Putri Nurapipah, Anitia Nurunnisa, Resa Oktaviani, Nita Fauziah Wangi, Yopilia Putri Pandan