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The Effect of Promotion and Service Quality on Purchase Decisions for Nasa Products at Nasa Tasikmalaya Stockists Lestari, Dini; Pauzy, Depy Muhamad; Lestari, Suci Putri
Journal of Indonesian Management Vol. 2 No. 2 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.629

Abstract

This study aims to determine the effect of promotion and service quality on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya. The type of research used is quantitative research with causality method and survey approach. Sampling used incidental sampling of 100 respondents using multiple linear regression analysis techniques. The results of this study indicate that promotion and service quality simultaneously have a significant effect on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya. Promotion and service quality partially have a significant effect on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya.
The Influence Of Work Discipline And Work Environment On The Work Productivity Of Employees In The Hikmah Crackers Factory Apriani, Shella; Lestari, Suci Putri; Rahwana, Kusuma Agdhi
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1379

Abstract

This study aims to find out how Work Discipline and Work Environment affect the Work Productivity of Hikmah cracker factory employees. The research method used in this study is a quantitative research method with a survey approach. The sampling technique used was saturated sampling and 45 respondents were taken as samples. The analytical tool used is the multiple regression equation. The results of the study show that work discipline and work environment simultaneously have a significant influence on employee productivity. Work Discipline partially does not have a significant effect on Employee Productivity. Work environment partially has a significant influence on Employee Productivity
The Effect Of Perceived Price And Service Quality On Purchasing Decisions For Electronic Services (Survey On Customers Of Computer Kios & Services Singaparna) Mardian, Lulu Alfiani; Lestari, Suci Putri; Risana, Dudu
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1390

Abstract

This research used in this research is quantitative research. This study describes the influence of perceived price and service quality on service purchasing decisions at computer & service kiosks in Singapore. So the type of research taken is quantitative research with a Causal Descriptive survey method. The survey in this study was for customers of Singaparna Computer & Service Kiosks with a sample of 100 respondents. The data used are primary and secondary data. The data analysis technique used is Multiple Liner Regression Analysis using SPPS V.25 Software. The results of this study indicate that simultaneously perceived price and service quality have a significant effect on purchasing decisions. Partially Perceived Price has a significant influence on Purchasing Decisions. Partially, service quality has a significant influence on purchasing decisions.
IMPLEMENTATION OF LEARNING ENVIRONMENTAL POLLUTION MATTER WITH THE SSI-BASED EMODULE TO IMPROVE STUDENTS’ ENVIRONMENTAL LITERACY Lestari, Suci Putri; Permana, Irvan; Rachman, Indriyani; Yayoi, Kodama
JOURNAL OF SCIENCE EDUCATION AND PRACTICE Vol 8, No 2 (2024): December 2024
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jsep.v8i2.10072

Abstract

This study aims to analyze the level of environmental literacy of students after using e-modules based on Socio Scientific Issues (SSI) on students' environmental pollution material through a survey method. The sample of this study was 26 students of MTs Yasti 1 Sukabumi. Data collection techniques were carried out using environmental literacy instruments adapted from Middle Schools Environmental Literacy Survey/Instrument (MSELS/I) questions made by NELA with modifications according to the context of environmental pollution. Data acquisition was transformed and interpreted using the NELA transformation method.The results showed that the SSI-based environmental literacy e-module was feasible to use in terms of feasibility (content, presentation and language), in terms of suitability for SSI and in terms of media with a percentage of 88%, 84% and 89% respectively. The CVI results related to the feasibility of the e-module are 0.995 (Valid). Learning using the SSI-based environmental pollution e-module can improve students' environmental literacy in the moderate category with an average N-Gain score of environmental literacy of 0.58. Student response to the SSI-based environmental pollution e-module is very good with an average percentage score of 91%. This research concludes that there is an increase in students' environmental literacy after using Socio Scientific Issues (SSI) based e-modules.
LOKASI USAHA DAN FASILITAS PELAYANAN SEBAGAI DETERMINAN KEPUTUSAN PEMBELIAN Lestari, Suci Putri; Sutrisna, Arga; Mafazi, Muhammad
Akutansi Bisnis & Manajemen ( ABM ) Vol 27 No 2 (2020): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.235 KB) | DOI: 10.35606/jabm.v27i2.687

Abstract

Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh lokasi bisnis dan fasilitas terhadap keputusan konsumen hotel. Penelitian ini melibatkan 100 responden sebagai sampel yang merupakan pengguna jasa hotel. Pengujian hipotesis menggunakan regresi berganda. Hasil penelitian menjelaskan bahwa akses dan visibilitas berkontribusi signifikan sebagai indikator lokasi bisnis yang strategis. Arsitektur penempatan fasilitas, interior, kelengkapan fasilitas dan sirkulasi udara merupakan indikator penting dari variabel fasilitas pelayanan. Hasil penelitian membuktikan bahwa lokasi usaha dan fasilitas berpengaruh signifikan terhadap keputusan pembelian
The Effect Of Fear Of Missing Out (FOMO) And Viral Marketing On Consumer Shopee Purchasing Decisions In Generation Z In Tasikmalaya City Sa'bani, Putri Sani; Lestari, Suci Putri; Asyiah, Ai Kusmiati
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i2.542

Abstract

This study aims to determine the effect of Fear of missing out and viral marketing simultaneously or partially on consumer purchasing decisions at Genz in Tasikmalaya City using Shopee. The method used in this research is a survey method with a quantitative approach. The research data was obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple linear regression analysis using SPSS software. The results of this study indicate that fear of missing out and viral marketing have a significant effect simultaneously on purchasing decisions. Fear of missing out has no significant effect partially on purchasing decisions. Meanwhile, Viral marketing has a partially significant effect on purchasing decisions.
The Influence Of Product Innovation And Price Perceptionon Purchasing Decisions For Luxcrime Cosmetics (Survei of Luxcrime Cosmetics Consumers in Tasikmalaya City): Zahra, Anisa Nur; Lestari, Suci Putri; Patimah, Titin
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i2.547

Abstract

This research aims to determine the influence of product innovation and price perception simultaneously on purchasing decisions for Luxcrime cosmetics. The partial influence of product innovation and price perception on purchasing decisions for Luxcrime cosmetics. The method used in this research is causal descriptive with a quantitative approach. With a research sample of 100 people as respondents from Luxcrime cosmetics consumers in the city of Tasikmalaya. The data used is primary data and secondary data. The analytical tool used in this research is multiple linear regression using the SPSS version 25 application. The results of simultaneous testing of product innovation and price perception have a significant effect on purchasing decisions. Partially, the product innovation variable has a significant effect on purchasing decisions, as well as the price perception variable partially has a significant effect on purchasing decisions.
The Influence Of Product Completeness And Product Quality On Purchasing Decisions At Toko Kusen Beton Semoga Jaya Pramesti, Nabila Ayu; Lestari, Suci Putri; Risana, Dudu
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i2.548

Abstract

The purpose of this study was to determine and analyze the effect of product completeness and product quality on purchasing decisions at Toko Kusen Beton Semoga Jaya. The research method used is the survey method, with a sample of consumers with a total of 100 respondents. The data analysis tool used is multiple linear regression using SPSS version 25. Simultaneously product completeness and product quality have a significant effect on purchasing decisions at Toko Kusen Beton Semoga Jaya. Partially product completeness does not have a significant influence on purchasing decisions. Partially product quality has a significant influence on purchasing decisions.
The Influence Of Perceptions Of Price And Quality Of Service On Purchasing Decisions On Tenteng Products PD. Kujang Jaya Hidayat, Indra Ahmad; Lestari, Suci Putri; Wibawa, Gian Riksa
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i2.587

Abstract

This research aims to determine the influence of price perception and service quality simultaneously or partially on purchasing decisions for consumers of Tengteng PD Kujang Jaya products. The method used in this research uses quantitative methods. With a research sample of 100 people as respondents. Sampling uses non-probability, precisely using purposive sampling. And the analytical method used is multiple linear regression analysis, the results of the regression equation are Y=11.623 + 0.120X1 + 0.434X2 + e. Based on the research results, it shows that Price Perception is classified as Very Good, Service Quality is included in the Very Good classification, and Purchase Decisions are included in the Very Good classification. The test results show that simultaneously Price Perception and Service Quality have a significant effect on Purchasing Decisions. Partially, price perception does not have a significant effect on purchasing decisions and service quality has a significant effect on purchasing decisions.
Analysis of EOQ (Economic Order Quantity) as a Basis for Controlling Multi Item Raw Materials at Laatunsa Bakery Tasikmalaya Punanda, Amalia Assa; Lestari, Suci Putri; Rahwana, Kusuma Agdhi
Banking & Management Review Vol. 11 No. 2: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v11i2.514

Abstract

The goals of this study were to analyze the most cost-effective requirements for the primary raw materials based on the requirements of Laatunsa Bakery for the 2020–2021 period, due to the excessive frequency of raw material acquisitions, the inventory procedure results in a high cost expenditure; to examine the total cost of the primary raw material inventory that must be paid by Laatunsa Bakery for the 2020–2021 period, to analyse the frequency of purchases that are necessary; to analyze the quantity of safety stock (safety stock); to analyze the timing of reordering (reorder point), and to analyze the Laatunsa Bakery's primary raw material inventory control utilizing the EOQ method. Data gathering was place between November 2021 and February 2022. All information pertaining to the acquisition of the primary raw material inventory required for production, as well as the associated expenses of raw material inventory was utilized. This study adopted Economic Order Quantity as the analytical technique approach. The study's findings utilizing the EOQ approach revealed that the inventory of raw wheat cost Rp. 585,581.45, a savings of Rp. 2,613,934.94. Additionally, saving Rp 2,559,472.21 on sugar raw materials costing Rp 585,582.23 is possible. Additionally, the cost of the raw ingredient for butter is Rp. 585,582.23, saving Rp. 2,559,472.21. Additionally, the cost of the raw material for eggs is Rp 952,399.69, saving Rp 3,355,584.19. Additionally, the developer can save IDR 1,132,400.99 on the IDR 590,582.81 in raw materials.When compared to conventional method, the EOQ method can reduce inventory costs and optimize the need for raw materials. The EOQ approach is utilized using Microsoft Excel for the calculation.