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All Journal Akuntansi'45 Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Pajak dan Manajemen Keuangan
Urfanul Aulia
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health

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Penguatan Digitalisasi Pemasaran dalam Meningkatkan Kinerja UMKM di Kota Cilegon dan Serang Saeful Fachri; Muhammad Fauzi; Willy Nurhayadi; Urfanul Aulia
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Januari : Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v2i1.131

Abstract

Marketing digitalization is something that cannot be avoided by MSMEs to improve their business performance. The obstacles faced by MSME players in the supporting cities of Banten Province, namely Serang and Cilegon, where they still have not utilized access to digital media in their business activities, namely because they still have business ideas that are carried out only to meet the needs of the local community or around them, they still do not master marketing methods with digital media. Such as.Whatsapp, Instagram, Facebook, or other marketplaces. The aim of implementing PKM is that it is hoped that MSME actors can apply various training materials and continue and develop marketing through digital media, including digital market platforms, namely those developed by the government and the private sector.
Pengaruh Literasi Keuangan dan Inklusi Keuangan terhadap Kinerja UMKM di Kota Serang Willy Nurhayadi; Urfanul Aulia; Rara Ananda Cahyadi
AKUNTANSI 45 Vol. 5 No. 2 (2024): Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/akuntansi45.v5i2.3403

Abstract

This study was conducted to determine the Influence of Financial Literacy and Financial Inclusion on the Performance of MSMEs in Serang City. The type of research is explanatory, with data collection techniques through questionnaires. The sampling technique uses a non-probability sampling technique, the sample is 81 people who are MSME Actors in Serang City. The analysis method used in this study is Quantitative Data Analysis. The results of the descriptive analysis show that Financial Literacy and Financial Inclusion and MSME Performance in Serang City are classified as good where the three variables are in the assessment scale range of 3.97-4.18. The results of the hypothesis test show that Financial Literacy has a positive and significant effect on MSME Performance. Financial Inclusion also has a positive and significant effect on MSME Performance. Financial Literacy and Financial Inclusion have a positive and significant effect on MSME Performance. The conclusion of this study is that Financial Literacy and Financial Inclusion in MSMEs in Serang City show that Financial Literacy and Financial Inclusion have a positive and significant effect on MSME Performance both partially and simultaneously.
Pengaruh Likuiditas, Leverage, dan Ukuran Perusahaan terhadap Kinerja Keuangan pada Perusahaan Manufaktur Sub Sektor Kimia yang Terdaftar di Bursa Efek Indonesia Saeful Fachri; Niamor Selma Joel; Urfanul Aulia; Willy Nurhayadi
Pajak dan Manajemen Keuangan Vol. 1 No. 6 (2024): Desember : Pajak dan Manajemen Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v1i5.574

Abstract

This research examines the impact of liquidity, leverage, and company size on the financial performance of chemical sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the 2021–2022 period. Data were collected from secondary sources, specifically www.idx.co.id, using a saturated sampling technique, resulting in 20 company samples. Quantitative analysis was applied to assess these factors' effects on financial performance. Descriptive analysis results indicate that liquidity, leverage, and company size show a moderate relationship with financial performance, with values on a scale of 0.40–0.599. Partial hypothesis testing reveals that liquidity and leverage have positive and significant effects on financial performance, whereas company size does not significantly influence it. In summary, this study concludes that there is a combined influence of liquidity, leverage, and company size on the financial performance of chemical sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the 2021–2022 period.
Co-Authors Muhammad Fauzi Niamor Selma Joel Rara Ananda Cahyadi Saeful Fachri Willy Nurhayadi