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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Wehdawati Wehdawati
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Public Health Social Sciences

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Pelatihan Pembuatan Bio Herbal Dalam Menunjang UMKM Desa Pembuang Hulu II Maulana Azis; Emie Hayati; Maulina Rosyita Sari; Maulana Maulana; Melisa Melisa; Muhammad Fahrizal; Wehdawati Wehdawati
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 2 No. 4 (2024): Oktober : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v2i4.581

Abstract

This service, which has been carried out by real work course (KKN) students, explains the process of making Bio Herbal in Pembuang Hulu II Village, Hanau District, Seruyan Regency. This service aims to provide and foster new enthusiasm for the people of Pembuang Hulu II Village in carrying out entrepreneurial activities or MSMEs by providing training in making Bio Herbal by explaining the steps in marketing activities that can be carried out so that in the future it can become a provision for the community or that already in running their business optimally, apart from that, also to find out how Real Work Lecture (KKN) students have an influence on improving the standard of living and welfare of the people of Pembuang Hulu II Village, Hanau District, Seruyan Regency. The method used by KKN students as the implementing team is to use skills, knowledge and mentoring training methods for training participants who have an interest in continuing to develop the results of the training up to the marketing stage. The impact resulting from training in making Bio Herbal can be a new, sustainable opportunity and can become a characteristic of the Pembuang Hulu II Village community.
Strategi Pemasaran Industry Kreatif Pada Program MBKM Kewirausahaan Rajutan: Studi Kasus Bisnis Rajutan Be Bloomy Bouquets Siti Saniati Saparina; Firda Isnawati; Hilmi Satria Himawan; Wehdawati Wehdawati; Sofyan Hakim
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Mei : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i2.8048

Abstract

This community engagement program addresses the limited digital marketing utilization of Be Bloomy Bouquets, a creative knitting business, within the MBKM Entrepreneurship framework. The program aims to design and implement adaptive digital marketing strategies to enhance brand visibility, competitiveness, and business sustainability. Using a Participatory Action Research (PAR) approach, the program was conducted from October to November 2025 through preparation, implementation, and evaluation stages. The results indicate that digital marketing assistance via Instagram and TikTok significantly increased audience reach, customer interaction, and brand awareness, while marketplace utilization still requires further optimization. The discussion highlights that integrating handmade product creativity, digital branding strategies, and participatory reflection fosters entrepreneurial behavior change and strengthens local leadership capacity. In conclusion, the program generates not only technical improvements in marketing performance but also social transformation through enhanced digital literacy, independence, and local leadership. Future recommendations emphasize content consistency, production management, and sustainable digital marketing strategies.
Co-Authors Emie Hayati Firda Isnawati Hilmi Satria Himawan Maulana Azis Maulana Maulana Maulina Rosyita Sari Melisa Melisa Muhammad Fahrizal Siti Saniati Saparina Sofyan Hakim