Claim Missing Document
Check
Articles

Found 2 Documents
Search

Green Concept: Dampak Environmental Awareness, Price Sensitivity, Trust, Value terhadap Behavioural Intentions Alhakim, Jimmy; Hildayanti, Siti Komariah; Setiawan, Budi
Value : Jurnal Manajemen dan Akuntansi Vol. 20 No. 2 (2025): Mei - Agustus 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v20i2.7049

Abstract

The trend of green concepts has gained global attention through the United Nations with 17 Sustainable Development Goals. This study analyzes the impact of green environmental awareness, green price sensitivity, green product trust, and green product value on green behaviour intentions in the green concept. It aims to provide insight to entrepreneurs and the government in developing effective green products. The Theory of Planned Behaviour (TPB) underlies this research. The research was conducted in Palembang City through an online survey for data collection, involving 96 respondents who were selected through convenience sampling. Data analysis was carried out using the Partial Least Squares Structural Equation Model (PLS-SEM) with SmartPLS 3. The results showed that green environmental awareness, green product trust, and green product value had a significant and positive effect on green behaviour intentions, while green price sensitivity had a positive but insignificant effect. This research highlights the importance of fostering environmental awareness and consumer trust in eco-friendly products and highlights the functional, emotional, and symbolic value of green products in encouraging green behaviour.
Diversifikasi olahan singkong : program pendampingan pembuatan stik singkong di desa Alai Nurhalizah, Nadila; Alhakim, Jimmy; Ganesha, Galland; Pitaloka, Dini; Handayani, Susi; Mutaqin, Zenal
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.25756

Abstract

Abstrak Pengabdian Kepada Masyarakat (PKM) dalam upaya pengolahan singkong yang merupakan salah satu komoditas pertanian utama Desa Alai Kecamatan Lembak Kabupaten Muara Enim. Rendahnya pengetahuan teknologi menyebabkan pengolahan singkong yang telah dilakukan belum optimal, dimana sebagian besar singkong dijual dalam bentuk mentah dan dalam bentuk gaplek serta tapioka. Program ini bertujuan membentuk kelompok usaha mandiri dalam pengembangan olahan singkong untuk meningkatkan nilai ekonomi singkong melalui diversifikasi produk olahan berupa stik singkong menggunakan metode pendekatan yang dipakai dalam PKM yaitu metode pendekatan partisipasi kelompok atau Partisipatory Rural Apprasial (PRA), melibatkan kelompok mitra dalam kegiatan meliputi: penyuluhan, pelatihan, praktek langsung, dan pendampingan. Hasil dari program ini yaitu peningkatan pengetahuan mitra dalam mengolah singkong menjadi stik singkong, adanya peningkatan analisis trend pasar serta diharapkan adanya peningkatan pendapatan dari penjualan produk stik singkong. Keberlanjutan dari program ini mitra mampu meningkatkan kemampuan manajemen dan pemasaran serta diharapkan dapat mendorong pertumbuhan ekonomi lokal dan membuka peluang kerja baru di Desa Alai. Kata kunci: diversifikasi, pengolahan, singkong Abstract Community Service (PKM) in the process of processing cassava which is one of the main agricultural commodities of Alai Village, Lembak District, Muara Enim Regency. The low level of technological knowledge causes the cassava processing that has been carried out to be suboptimal, where most of the cassava is sold in raw form and in the form of gaplek and tapioca. This program aims to form an independent business group in the development of cassava processing to increase the economic value of cassava through diversification of processed products in the form of cassava sticks using the approach method used in PKM, namely the group participation approach method or Participatory Rural Appraisal (PRA), involving partner groups in activities including: counseling, training, direct practice, and mentoring. The results of this program are an increase in partner knowledge in processing cassava into cassava sticks, an increase in market trend analysis and an increase in income from the sale of cassava stick products. The sustainability of this program, partners are able to improve management and marketing skills and are expected to encourage local economic growth and open up new job opportunities in Alai Village. Keywords: diversification, processing, cassava