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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JEM17: Jurnal Ekonomi Manajemen KHOZANA: Jurnal Ekonomi dan Perbankan Islam Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Value: Jurnal Manajemen dan Akuntansi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Abdimas Universal Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) WIDYA MANAJEMEN Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Disrupsi Bisnis Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Transekonomika : Akuntansi, Bisnis dan Keuangan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Siti Komariah Hildayanti, Siti Komariah
Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH KOMPETENSI, KOMPENSASI DAN KINERJA TERHADAP PENGEMBANGAN KARIER DI PT SEMEN BATURAJA Yunus, Muhammad; Zamzam, Fakhry; Hildayanti, Siti Komariah
KHOZANA: Journal of Islamic Economic and Banking Vol. 3 No. 2. (July 2020)
Publisher : Sekolah Tinggi Ekonomi Dan Bisnis Islam Darussalam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is specifically to obtain the results of the analysis of factors that affect employee career development such as competency, compensation and performance variables for employees of the Marketing Directorate of PT Semen Baturaja (Persero) Tbk, either partially or simultaneously. This thesis research uses a quantitative approach with a confirmative survey method that is descriptive and verification. Where verification research is carried out to test the hypothesis, while descriptive to describe the variables studied. Meanwhile, based on the objective, this research uses descriptive and experimental research methods. The population of this study were 112 employees at the Marketing Directorate of PT Semen Baturaja (Persero) Tbk who as a whole were sampled. Data processing using analysis tools SPSS version 25. Testing data using the t test, that the competency variable proves that partially competence does not have a positive and significant effect on career development with a tcount of -0.145 where <of t table (0.05, n-2) 1.98177 and the significance value (Sig) 0.885 where> from the probability of 0.05; then partially compensation has a positive and significant effect on Career Development with a tcount value of 6.318 which is greater than t table (0.05, n-2) 1.98177 and a significance value (Sig) 0.000 which is smaller than the probability 0.05 and Partial performance also has a positive and significant effect on career development with a t-count value of 3.588 which is greater than t-table (0.05, n-2) 1.98177 and a significance value (Sig) of 0.001 which is smaller than the probability of 0.05. The results of the analysis of the F test of competency, compensation and performance variables simultaneously get an F value of 57.785 where this value is greater than the F-table value (2, n-2) which is 2.69 and a significance value (Sig) of 0.000 which is smaller than the probability of 0, 05. The results of the analysis prove that simultaneously competence, compensation and performance have a positive and significant effect on career development.
MENGEKSPLORASI KECERDASAN BUATAN PADA MANAJEMEN PEMASARAN DIGITAL ERA 5.0 DI DUNIA UMKM Yeni, Yeni; Darmaputera, Mohammad Kurniawan; Hildayanti, Siti Komariah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 3 (2024): May 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i3.667

Abstract

Era 5.0 is characterized by deeper integration between technology and human life, where Artificial Intelligence (AI) plays a key role in various sectors, including digital marketing. This study aims to explore how AI in the MSME world of Palembang city is applied in digital marketing, as well as its impact on marketing management strategies and results. This research uses a qualitative approach with a case study method to analyze various applications of AI in digital marketing promotions. The research results show that AI is able to increase operational efficiency, personalize content, and deeper data analysis. Apart from this, AI also helps in advertising optimization, market trend prediction, and improving customer experience. The application of AI in digital marketing faces challenges, such as data privacy issues, implementation costs, and the need for specialized expertise. AI has great potential to revolutionize digital marketing management in MSMEs, but requires a strategic and ethical approach to overcome existing challenges.
Pengaruh Atribut Produk, Harga dan Promosi Terhadap Keputusan Pembelian Smartphone Samsung di Kota Palembang Putri Cintya Pratiwi; Hildayanti, Siti Komariah; Shafiera Lazuarni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2296

Abstract

Perkembangan Smartphone di Indonesia berkembang dengan pesat dan membawa perubahan dan kemudahan bagi masyarakat untuk saling terhubung. Persaingan pasar yang semakin ketat membuat Samsung harus bersaing dan memperlihatkan keunggulan produknya untuk merebut perhatian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk, harga dan promosi terhadap keputusan pembelian Smartphone Samsung di Kota Palembang secara parsial maupun simultan. Metode penelitian yang digunakan adalah model regresi linear berganda. Teknik Sampling menggunakan Convenince Sampling. Populasi dalam penelitian ini adalah para pengguna Smartphone Samsung di Kota Palembang. Sampel menggunakan Rumus Hair, et., al diperoleh jumlah 160 responden. Hasil penelitian menunjukkan bahwa secara parsial terdapat pengaruh positif dan signifikan antara atribut produk dan harga terhadap keputusan pembelian. Variabel promosi tidak berpengaruh signifikan terhadap keputusan pembelian. Besarnya pengaruh atribut produk, harga dan promosi terhadap keputusan pembelian secara simultan 72,2% dan sisanya 27,8% dipengaruhi variabel lain yang tidak diteliti. Kesimpulannya atribut produk, harga dan promosi berpengaruh secara simultan terhadap keputusan pembelian Smartphone Samsung.
Strategi Pemasaran UMKM di Desa Lubuk Enau Melalui Media Banner dan Google Maps Chandra, Icha; Rizki, Sutra Meilani; Hakim, Malik; Ningrum, Ayu Lestari Setia; Karaihandak, Wiradinata; Pebriani, Reny Aziatul; Hildayanti, Siti Komariah; Kospa, Herda Sabriyah Dara
Abdimas Universal Vol. 7 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v7i1.550

Abstract

This Thematic Real Work Lecture (KKN) aims to help Micro, Small and Medium Enterprises (MSMEs) in Lubuk Enau Village in improving marketing strategies through the use of Banner Media and Google Maps. MSMEs in this village face challenges in reaching a wider market due to limited accessibility and lack of knowledge about digital marketing technology. Therefore, the KKN team took the initiative to introduce and implement two promotional media that could significantly increase business visibility. Through this activity, the KKN team provides training and assistance to MSMEs on how to design and install effective banners, as well as how to register and optimize their business locations on Google Maps. The KKN team successfully provided training and mentoring to 31 MSMEs, which resulted in increased business visibility through the installation of attractive banners and location registration on Google Maps. The enthusiasm of MSME actors for digital marketing increased, which is expected to strengthen relationshio with consumers and support local economic growth. This activity is an example of the implementation of a marketing strategy that can be adopted by other villages with similar characteristics.
Pengaruh Emotional Marketing dan Brand Image Terhadap Proses Keputusan Pembelian Produk KKV Di Palembang Indah Mall Yuniar, Tiara; Halin, Hamid; Hildayanti, Siti Komariah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 6 (2024): December 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i6.3317

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh emotional marketing dan brand image terhadap proses keputusan pembelian produk KKV di Palembang Indah Mall. Metode penelitian menggunakan metode pendekatan kuantitatif. Populasi pada penelitian ini merupakan konsumen yang berkunjung dan berbelanja produk KKV di Palembang Indah Mall. Teknik pengumpulan data menggunakan kuesioner, observasi, dan studi pustaka sebagai data pendukung penelitian. Sampel diperoleh menggunakan rumus Lemeshow dengan jumlah responden sebesar 96 orang. Metode analisis menggunakan analisis regresi linier berganda dengan alat analisis yaitu IBM SPSS versi 26. Hasil penelitian ini menunjukkan bahwa variabel Emotional Marketing dan Brand Image masing-masing berpengaruh secara positif dan signifikan terhadap proses keputusan pembelian produk KKV di Palembang Indah Mall. Hal ini dibuktikan dengan nilai t hitung emotional marketing sebesar 3,664 dengan tingkat signifikansi 0,000 < 0,05 dan nilai t hitung brand image sebesar 7,451 dengan tingkat signifikansi 0,000 > 0,5. Adapun hasil uji koefisien determinasi (R2) bahwa besarnya pengaruh variabel emotional marketing dan brand image terhadap proses keputusan pembelian berpengaruh secara simultan dengan nilai sebesar 71,4% dan sisanya 28,6% dipengaruhi variabel lain yang tidak diteliti pada penelitian ini. Keywords : Emotional Marketing, Brand Image, Proses Keputusan Pembelian.
Pelatihan digital marketing berbasis tren data segmentasi pasar era 5.0 socienty bagi UMKM Kota Palembang Yeni, Yeni; Darmaputera, Mohammad Kurniawan; Hildayanti, Siti Komariah
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27140

Abstract

Abstrak Pelatihan Digital Marketing UMKM ”Sate Suki” Binaan Pegadaian Kota Palembang Berbasis Tren Data Perilaku Konsumen di Era 5.0 Society bertujuan untuk memberikan wawasan dan keterampilan praktis kepada para pelaku usaha dalam memanfaatkan data perilaku konsumen untuk merancang strategi pemasaran yang efektif. Era 5.0 ditandai dengan interaksi manusia dan mesin yang semakin kompleks, di mana teknologi berperan penting dalam memahami kebutuhan dan preferensi konsumen. Peserta PKM diajarkan cara mengumpulkan, menganalisis, dan menerapkan data perilaku konsumen dalam pengembangan strategi pemasaran digital. Metodologi yang digunakan mencakup studi kasus, diskusi kelompok, dan simulasi pemasaran berbasis data. Topik yang dibahas meliputi pengenalan alat analisis data, segmentasi pasar, personalisasi konten, serta strategi pemasaran omnichannel. Hasil pelatihan ini peningkatan kemampuan peserta dalam memanfaatkan data untuk meningkatkan engagement dan konversi, serta pemahaman yang lebih baik tentang perubahan perilaku konsumen di era digital. Dengan demikian, diharapkan pelaku usaha UMKM Sate Suki dapat beradaptasi dengan cepat terhadap dinamika pasar dan memenuhi ekspektasi konsumen yang terus berkembang. Kegiatan ini dapat meningkatkan daya saing bisnis lokal dalam menghadapi tantangan global, serta menciptakan ekosistem pemasaran yang lebih responsif dan berkelanjutan. Pelatihan ini langkah penting menuju transformasi digital yang lebih menyeluruh di kalangan pelaku usaha, sehingga UMKM binaan Pegadaian dapat memanfaatkan potensi penuh dari era 5.0 Society. Kata kunci:  digital marketing; perilaku konsumen; strategi pemasaran; segmentasi pasar; personalisasi konten Abstract Digital Marketing Training for MSMEs "Sate Suki" Fostered by Pegadaian Kota Palembang Based on Consumer Behavior Data Trends in the 5.0 Society Era aims to provide insight and practical skills to business actors in utilizing consumer behavior data to design effective marketing strategies. The 5.0 era is characterized by increasingly complex human and machine interactions, where technology plays an important role in understanding consumer needs and preferences. PKM participants are taught how to collect, analyze, and apply consumer behavior data in developing digital marketing strategies. The methodology used includes case studies, group discussions, and data-based marketing simulations. Topics discussed include introduction to data analysis tools, market segmentation, content personalization, and omnichannel marketing strategies. The results of this training are increased participants' ability to utilize data to increase engagement and conversion, as well as a better understanding of changes in consumer behavior in the digital era. Thus, it is hoped that MSME Sate Suki business actors can adapt quickly to market dynamics and meet evolving consumer expectations. This activity can increase the competitiveness of local businesses in facing global challenges, as well as create a more responsive and sustainable marketing ecosystem. This training is an important step towards a more comprehensive digital transformation among business actors, so that Pegadaian's fostered MSMEs can utilize the full potential of the 5.0 Society era. Keywords: digital marketing; consumer behavior; marketing strategy; market segmentation; personalization content
Pengaruh Promosi, Kualitas Produk dan Harga terhadap Keputusan Pembelian Konsumen Klinik Kecantikan di Palembang Marhamah, Marhamah; Hildayanti, Siti Komariah; Purnamasari, Endah Dewi
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 3 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i3.1424

Abstract

Community needs are increasing along with the times and technology. Society has started to think about the need for appearance, beauty and so on. The phenomenon that exists is that most people think women look beautiful if their appearance is maintained and their faces are clean. The purchase decision begins with the presence of influencing factors such as high promotion rates, good product quality, and appropriate prices. The purpose of this study was to analyze the effect of promotion, product quality and price on consumer purchasing decisions at Beauty Clinic Palembang. This type of research is descriptive quantitative to see the factors that are tied to consumer purchasing decisions with a direct survey research design by giving a questionnaire. The population of this research is 710 consumers. The sampling technique uses the Slovin formula. The data collection technique used a questionnaire which was distributed to 256 respondents as a sample. The results showed that promotion, product quality and price had a positive effect on consumer purchasing decisions (prob = 0.000 <0.05). Promotion has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). Product quality has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). Price has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). The conclusion of this study states that product quality has the highest effect on purchasing decisions.
Pengaruh Live Streaming, Harga dan Personal Branding terhadap Keputusan Pembelian Konsumen Pengguna Aplikasi Tiktok Pranadewi, Anissa; Hildayanti, Siti Komariah; Emilda, Emilda
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 1 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i1.1690

Abstract

TikTok has become the most popular as a social media platform for making purchases. Tiktok is a very creative e-commerce feature to connect sellers, buyers and content creators to provide an exciting experience through live streaming. This type of research is quantitative descriptive. Data sources come from primary data and secondary data by distributing questionnaires. A total of 384 respondents were collected through distributing questionnaires to consumers using the Tiktok application in Palembang City, where the population is unknown using the Lemeshow formula. The sampling technique used was purposive sampling. The analytical method used is descriptive analysis and multiple regression analysis using SPSS Version 27. The analysis used is a quantitative technique from the results of distributing questionnaires. The results of this research show that partially the variables live streaming, price and personal branding each have a positive and significant effect on purchasing decisions (prob < 0.000 < alpha = 0.05). Simultaneously, the variables live streaming, price and personal branding have a positive and significant effect on increasing purchasing decisions (prob < 0.000 < alpha = 0.05).Based on the results of correlation testing, live streaming, price and personal branding have a very strong and positive correlation with purchasing decisions. By determining live streaming, price and personal branding influence purchasing decisions by 64.3% and the remaining 35.7% of the influence on purchasing decisions is influenced by other variables outside of this research.
STRATEGI TATAKELOLA PENGEMBANGAN BANK SAMPAH PUPUK KEMBANG ERA PANDEMI KELURAHAN SIRING AGUNG KOTA PALEMBANG Hartati, Lesi; Asmawati, Asmawati; Syafitri, Lili; Terttiaavini, Terttiaavini; Hildayanti, Siti Komariah
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.1877

Abstract

Era Covid-19 pengolahan sampah rumah tangga belum tertangani dengan baik, disebabkan ruang gerak terbatas. Himbauan lockdown yang dari pemerintah guna mempersempit penyebaran pademi covid-19, sehingga berakibat pada penumpukan sampah yang memberi aroma tidak sedap yang menggangu kesehatan. Tujuan pengabdian masyarakat ini adalah mengolah sampah rumah tangga yang sering menumpuk di sekitar rumah dan di pinggir jalan akibat mobil angkutan sampah terlambat datang. Sosialisasi kegiatan ini dilakukan dengan diskusi, ceramah dan wawancara langsung pada masyarakat kelurahan Siring Agung yaitu di jalan Pembangunan Pakjo kota Palembang yang diikuti sebanyak 15 orang dilakukan selama 1 (satu) hari. Hasil kegiatan pengabdian ini bahwa sampah rumah tangga dapat dikelola menjadi bank sampah pupuk kembang yaitu pupuk kompos yang dikelola dari limbah rumah tangga. Berdasarkan hasil ceramah dan diskusi bahwa sampah rumah tangga sisa buah-buahan dan sayuran hijau tidak perlu dibuang, cukup gunakan kantung plastik pengemas, tuang cairan pengurai dan cairan gula dan dalam beberapa hari menjadi pupuk kompos yang sangat berharga untuk kebutuhan tanaman hias sehingga lingkungan menjadi bersih bebas sampah
Green Concept: Dampak Environmental Awareness, Price Sensitivity, Trust, Value terhadap Behavioural Intentions Alhakim, Jimmy; Hildayanti, Siti Komariah; Setiawan, Budi
Value : Jurnal Manajemen dan Akuntansi Vol. 20 No. 2 (2025): Mei - Agustus 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v20i2.7049

Abstract

The trend of green concepts has gained global attention through the United Nations with 17 Sustainable Development Goals. This study analyzes the impact of green environmental awareness, green price sensitivity, green product trust, and green product value on green behaviour intentions in the green concept. It aims to provide insight to entrepreneurs and the government in developing effective green products. The Theory of Planned Behaviour (TPB) underlies this research. The research was conducted in Palembang City through an online survey for data collection, involving 96 respondents who were selected through convenience sampling. Data analysis was carried out using the Partial Least Squares Structural Equation Model (PLS-SEM) with SmartPLS 3. The results showed that green environmental awareness, green product trust, and green product value had a significant and positive effect on green behaviour intentions, while green price sensitivity had a positive but insignificant effect. This research highlights the importance of fostering environmental awareness and consumer trust in eco-friendly products and highlights the functional, emotional, and symbolic value of green products in encouraging green behaviour.
Co-Authors Abdullah, Kemas Afandi Agustina, Siska Ainul Yaqin Alhakim, Jimmy Alovita, Resi Andhini, Andhini ANDY MULYANA Asmawati Asmawati Aziz, Muhammad Ichsan Budi Setiawan Chandra, Icha Darmaputera, Mohammad Kurniawan Diana, Putri Uki Emilda, Emilda Endah Dewi Purnamasari Fakhry Zamzam Febriansyah, Pebi Febrianti, Dwi Andini Hakim, Malik Halim, Hamid Halin, Hamid Hartati, Lesi Karaihandak, Wiradinata Kospa, Herda Sabriyah Dara Kurniawan, Mohammad Lazuarni, Sahfiera Lazuarni, Shafiera Lesi Hertati, Lesi Lili Syafitri, Lili M. Ramadhan Marhamah Marhamah Marinda, Vivi Okta Marnisah, Luis - Mirza, Yeni Monia, Angel Serra Muhammad Bahrul Ulum Muhammad Kurniawan Muhammad Yunus Musran Munizu Nadilah, Caesa Ayuni Ningrum, Ayu Lestari Setia Noor, Laili Savitri NUNI GOFAR Oemar, Harris Pebriani, Reny Aziatul Pranadewi, Anissa Prayoga, M. Panca Prayoga, Panca Putri Cintya Pratiwi Rahmawaty, Putri Ramdhani, Anaya Okta Rizki, Sutra Meilani Romadani, Muhammad ROOSGANDA ELIZABETH Roswaty Rovita, Desi Roza, Seflidiana Shafiera Lazuarni Siska Yulia Defitri Sriati Sriati, Sriati Susi Handayani Teguh Santoso Terttiaavini, Terttiaavini Tirta Jaya Jenahar, Tirta Jaya Triyani, Nina Eka Utami, Eva Yuniarti Wahyu Akbar Wulandari, Try Yeni Yeni Yuniar, Tiara Zafitry, Herlin