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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pengabdian Masyarakat (ABDIRA)
Zamora, Hanenda Putri
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Pemanfaatan Teknologi untuk Meningkatkan Numerasi Peserta Didik SMP N 1 Kertanegara Waluyo, Retno; Kusuma, Rahayu Linda; Zamora, Hanenda Putri
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 4, No 4 (2024): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v4i3.491

Abstract

Numeracy is very important for junior high school students to learn because it has a significant impact on daily life such as problem solving abilities, critical thinking abilities and the ability to apply mathematical concepts in various situations. The numeracy ability index at junior high school level in Purbalingga Regency is rated "below minimum competency" with a score of 1.73 (scale 1-3). Problems among students at SMP N 1 Kertaengara related to numeracy include students having difficulty understanding basic mathematical concepts and more complex mathematical concepts. Another problem is that the numeracy teaching methods used by teachers are still monotonous and do not use technology. Therefore, efforts are needed to increase student numeracy, one of the efforts that can be made by utilizing technology. This activity aims to improve understanding of numeracy by utilizing technology so that students' numeracy skills increase. There are 3 stages of training starting from preparation, implementation and evaluation. The results of this activity can improve numeracy skills in a more effective and enjoyable way by utilizing technology in learning.
Pelatihan digital marketing bagi warga belajar Paket C di Pusat Kegiatan Belajar Masyarakat (PKBM) Kartika di Kabupaten Purbalingga Saputra, Jeffri Prayitno Bangkit; Zamora, Hanenda Putri; Lestari, Putri Vidia; Kusuma, Rahayu Linda; Tarwoto, Tarwoto
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27401

Abstract

AbstrakPendidikan nasional memiliki subsistem pendidikan, yaitu pendidikan formal, pendidikan non-formal, dan pendidikan informal. Pendidikan nasional memiliki subsistem pendidikan yaitu pendidikan nonformal salah satu bentuk penyelenggaraan pendidikan non-formal yaitu Pusat Kegiatan Belajar Masyarakat (PKBM). PKBM Kartika merupakan salah satu penyelenggara PKBM di Kabupaten Purbalingga yang menyelenggarakan Program Pendidikan Kesetaraan, yang terdiri dari Paket B dan Paket C. Kendala pada mata pelajaran keterampilan berwirausaha di PKBM Kartika adalah materi pemasaran produk agar omset meningkat, sedangkan warga belajar PKBM Kartika belum memiliki keterampilan dalam memasarkan menggunakan teknologi (Digital Marketing) dan tutor PKBM belum terampil praktik pemasaran produk dengan memanfaatkan kemajuan teknologi digital (Digital Marketing). Upaya penggunaan digital marketing dapat dilakukan menggunakan media sosial yang terkemuka seperti Instagram, Facebook, X, Youtube dan berbagai macam platform media sosial lainnya. Kegiatan pelatihan dilaksanakan pada hari Rabu, 9 Oktober 2024 dengan tujuan kegiatan pengabdian untuk meningkatkan keterampilan warga belajar dan Tutor PKBM Kartika dalam pemasaran produk dan jasa dengan memanfaatkan teknologi (Digital Marketing). Setelah dilaksanakan kegiatan pelatihan disimpulkan bahwa pemahaman warga belajar PKBM Kartika tentang digital marketing mengalami peningkatan. Kata kunci: PKBM; teknologi; digital marketing AbstractNational education has educational subsystems, namely formal education, non-formal education, and informal education. National education has a subsystems of education, one of which is non-formal education, and one form of organizing non-formal education is the Community Learning Center (PKBM). PKBM Kartika is one of the organizers of PKBM in Purbalingga Regency that conducts the Equal Education Program, which consists of Package B and Package C. The challenge in the entrepreneurship skills subject at PKBM Kartika is the marketing material to increase sales, while the learners at PKBM Kartika do not yet have the skills to market using technology (Digital Marketing), and the tutors at PKBM are not skilled in practicing product marketing by utilizing advancements in digital technology (Digital Marketing). Efforts to utilize digital marketing can be carried out using prominent social media platforms such as Instagram, Facebook, X, YouTube, and various other social media platforms. The purpose of this community service activity is to enhance the skills of learners and tutors at PKBM Kartika in marketing products and services by utilizing technology (Digital Marketing). After the training activities were conducted, it was concluded that the understanding of digital marketing among the PKBM Kartika learners had improved. Keywords: PKBM; technology; digital marketing
Co-Authors Bangkit, Jeffri Prayitno Kusuma, Rahayu Linda Lestari, Putri Vidia Tarwoto, Tarwoto Waluyo, Retno