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All Journal Jurnal Ilmiah Wahana Pendidikan Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia
Gultom, Grace Amelia Margareth
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Analysis of the Influence of Product Price and Quality on Consumer Purchasing Decisions (Case study: Economics Study Program Students, Faculty of Economics, Medan State University) Gaol, Rianto Irvandinata Lumban; Hidayat, Nasrullah; Tampubolon, Anecya; Gultom, Grace Amelia Margareth
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 3, No 2 (2024): July 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v3i2.2804

Abstract

Competition in the industry is getting tougher, so companies must offer more value to attract consumer purchasing power. Consumer purchasing decisions are influenced by various factors, including price and product quality. This research aims to analyze the influence of price and product quality on consumer purchasing decisions. The research methods used include observation, literature study, and questionnaires. The research objects were 41 students of the Economics Study Program, Faculty of Economics, Medan State University who filled out a questionnaire. The research results showed that 53.7% of respondents stated that product price had a big influence on purchasing decisions. As many as 53.7% of respondents tend to choose cheaper products, and 56.1% consider discount promotions to be very important. In addition, 58.3% of respondents compared product prices with online shopping platforms to get the cheapest price. Meanwhile, 58.5% of respondents stated that product quality greatly influenced their purchasing decisions. As many as 63.4% of respondents were willing to pay more for quality products, and 87.8% of respondents preferred products with higher prices but better quality. Based on the results of this research, it can be concluded that product price and quality have a significant influence on consumer purchasing decisions.
Pengaruh Realisasi Anggaran Pendapatan Dan Belanja Daerah (APBD) Terhadap Pertumbuhan Ekonomi Kota Medan Lubis, Putri Kemala Dewi; Simbolon, Nur Aini; Sinaga, Sasmi Ebigiel; Gultom, Grace Amelia Margareth; Siagian, Arnol Prabowo
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 2.C (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

This study aims to analyze the effect of the realization of the Regional Revenue and Expenditure Budget (APBD) on economic growth in Medan City, as well as to identify factors that influence the effectiveness of APBD realization and the challenges faced by the Medan City Government in realizing the budget. The research method used is a quantitative approach, which aims to test the causal relationship between the independent variable (APBD realization) and the dependent variable (economic growth). The data used in this study are secondary data in the form of figures or statistical data obtained from the annual reports of the Medan City Government and the Medan City Central Statistics Agency (BPS) for the period 2001-2023. This data includes information on the realization of the regional revenue and expenditure budget and the PDRB of Medan City as an indicator of economic growth. To analyze the data, the multiple linear regression method was used through the Eviews application, which allows testing the simultaneous influence between APBD realization and economic growth. The results of this study are expected to provide a deeper understanding of how APBD management affects economic growth in Medan City, as well as the factors that influence the effectiveness of regionalbudgetimplementation.
Co-Authors Gaol, Rianto Irvandinata Lumban Lubis, Putri Kemala Dewi Nasrullah Hidayat, Nasrullah Siagian, Arnol Prabowo Simbolon, Nur Aini Sinaga, Sasmi Ebigiel Tampubolon, Anecya