Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal MetaCommunication; Journal Of Communication Studies Global Review of Tourism and Social Sciences
Muhammad Ghalih
Southern Taiwan University of Science and Technology
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Effective Communication Strategies for Marketing Halal Products in Taiwan Using the Best Worst Method (BWM) Muhammad Ghalih; Chia-Hua Chang
Metacommunication: Journal of Communication Studies Vol 9, No 2 (2024): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.19939

Abstract

This article investigates effective communication strategies for marketing halal products in Taiwan, leveraging the Best Worst Method (BWM) to prioritize these strategies systematically. Given the increasing demand for halal products among local and international Muslim communities, it is imperative for businesses to adopt culturally sensitive and efficient marketing approaches. The BWM is utilized to evaluate and rank key strategies, including cultural sensitivity and respect, digital marketing, community engagement, and collaborations and partnerships. Implementing these prioritized strategies allows businesses to effectively connect with the Muslim community in Taiwan, enhancing their ability to promote halal products successfully and build enduring customer relationships.
Employee Capability and Service Quality Linking Leadership to MSME Resilience in Small Hotels Dasmadi; Sri Hartono; Muhammad Ghalih
Global Review of Tourism and Social Sciences Vol. 2 No. 3 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i3.518

Abstract

This study examines how entrepreneurial ecosystem and entrepreneurial leadership influence MSME resilience in the small hotel sector in Indonesia. Drawing on dynamic capability theory, the study proposes that resilience is achieved through the sequential mechanisms of dynamic capability and service quality. Data were collected from 262 owners and managers of small accommodation businesses and analyzed using PLS-SEM. The results indicate that both entrepreneurial ecosystem and entrepreneurial leadership significantly enhance dynamic capability, which in turn improves service quality and ultimately strengthens MSME resilience. The findings further reveal that service quality plays a critical role in translating internal capabilities into sustainable outcomes. This study contributes to the literature by offering a process-based explanation of MSME resilience and highlighting the importance of capability development and service delivery in service-oriented industries. Practical implications are provided for MSME development and tourism policy.
Co-Authors Chia-Hua Chang Dasmadi Sri Hartono