Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal MetaCommunication; Journal Of Communication Studies Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Chia-Hua Chang
Southern Taiwan University of Science and Technology
Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other

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Effective Communication Strategies for Marketing Halal Products in Taiwan Using the Best Worst Method (BWM) Muhammad Ghalih; Chia-Hua Chang
Metacommunication: Journal of Communication Studies Vol 9, No 2 (2024): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.19939

Abstract

This article investigates effective communication strategies for marketing halal products in Taiwan, leveraging the Best Worst Method (BWM) to prioritize these strategies systematically. Given the increasing demand for halal products among local and international Muslim communities, it is imperative for businesses to adopt culturally sensitive and efficient marketing approaches. The BWM is utilized to evaluate and rank key strategies, including cultural sensitivity and respect, digital marketing, community engagement, and collaborations and partnerships. Implementing these prioritized strategies allows businesses to effectively connect with the Muslim community in Taiwan, enhancing their ability to promote halal products successfully and build enduring customer relationships.
Environmental Performance as a Legitimacy Signal: Strengthening or Weakening the Effect on Financial Outcomes? Laila Oshiana Fitria Azizah; Chia-Hua Chang
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: This study examines the relationship between Corporate Social Responsibility (CSR) and financial performance, with a particular focus on the moderating role of environmental performance. Grounded in legitimacy theory, the study aims to investigate whether environmental performance strengthens or weakens the financial benefits derived from CSR activities in the context of Indonesian listed firms.Methodology: The study employs a quantitative explanatory research design using panel data from manufacturing firms listed on the Indonesia Stock Exchange during the period 2021-2024. CSR is measured using a CSR Disclosure Index based on Global Reporting Initiative (GRI) standards, while environmental performance is assessed using the Indonesian government’s PROPER rating system. Financial performance is proxied by Tobin’s Q. Moderated Regression Analysis (MRA) is applied to test the direct effects of CSR and environmental performance on financial performance, as well as the interaction effect between CSR and environmental performance. Results: The findings indicate that CSR has a significant positive effect on financial performance, supporting the view that socially responsible practices enhance corporate legitimacy and firm value. Environmental performance also shows a positive direct effect on financial outcomes. However, the interaction between CSR and environmental performance reveals a significant negative moderating effect, suggesting that high environmental performance reduces the incremental financial benefits of CSR, indicating a substitution rather than a reinforcement effect. Applications/Originality/Value: This study extends legitimacy theory by demonstrating that sustainability signals may interact in complex and non-linear ways. It provides valuable insights for managers, investors, and policymakers by highlighting the importance of strategically balancing CSR and environmental initiatives rather than assuming their effects are always complementary.
Co-Authors Laila Oshiana Fitria Azizah Muhammad Ghalih