Zerlinda Aliffatus Sholehah
Universitas Islam Malang

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ANALISIS SEGMENTASI PASAR DAN PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK DESSERT DAPOER NOGE Eka Farida; Zerlinda Aliffatus Sholehah
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #4 & International Community Service 2023
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

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Abstract

Perusahaan dapoer noge adalah perusahaan yang bergerak dalam bisnis Food and Beverage (F&B) yang dikelola secara professional yang berdiri di Kota Malang pada tahun 2020. Dapoer noge berfokus pada dessert yaitu Klapperatrt dan Brownies panggang. Perusahaan dapoer noge memiliki permasalahan dalam pengembangan Perusahaan dalam segi pemasaran media sosial, pemasaran Pre Order dan Pemasaran Tester. Metode Pelaksanaan promosi dalam bisnis dapoer noge dilaksanakan menggunakan tiga sistem pemasaran yaitu menggunakan media sosial, Open Pre Order dan yang terakhir menggunkan tester yang dibagikan pada para calon partner bisnis. Hasilyang didaptkan untuk mengembangkan perusahaan dalam segi pemasaran media sosial lebih menekankan pada penguasaan digitial marketing yaitu dalam bentuk video yang menarik maupun penguasaan alat desain seperti canva, corel draw dan photoshop. Dalam segi pemasaran pre order perusahaan dapoer noge lebih memasifkan penggunaan beberapa platfrom media sosial maupun para kolega untuk memasarkan produk. Dalam segi pemasaran tester, perusahaan dapoer noge harus lebih berfokus dalam pemilihan partner bisnis yang sesuai dengan harga produk-produk yang dihasilkan serta kriteria-kriteria tempat yang memilki estalasi pajangan produk.
The Effect of Training and Competency Development on Employee Productivity Zerlinda Aliffatus Sholehah; Jeni Susyanti; Nurhidayah
Jurnal Manajemen (Edisi Elektronik) Vol. 17 No. 2 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.23129

Abstract

This research investigates the relationship between training, competency development, and employee productivity. Conducted at PT GMF Aeroasia, specifically within the Line Maintenance department in Denpasar, this study addresses the high-stakes operational environment where technical precision and efficiency are paramount. The primary objective is to evaluate how structured human capital interventions contribute to overall organizational productivity. The study employed a quantitative research design. Data were gathered through the distribution of structured questionnaires to employees, ensuring a representative sample of the technical workforce. The analytical framework utilized Structural Equation Modeling-Partial Least Square (SEM-PLS) to test the hypothesized relationships between the variables. This method allowed for a robust assessment of both direct effects and the measurement model’s validity. The empirical results reveal a nuanced picture of human resource dynamics. Training was found to have a positive and significant influence on employee productivity, suggesting that targeted skill acquisition and technical instruction directly translate into better operational output. In contrast, the analysis indicates that competency development does not have a significant impact on productivity in this specific context. This discrepancy suggests that while immediate technical training is effective, broader competency-based programs may not be optimally aligned with the immediate productivity demands of line maintenance operations. These findings provide important practical implications for management. The study highlights the necessity of prioritizing investment in continuous training programs to maintain high performance standards. Furthermore, it suggests that current competency development frameworks require a strategic reassessment to ensure better integrated with functional job requirements to effectively drive future productivity.