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All Journal Journal of Tourism Economics and Policy Jurnal Riset Akuntansi dan Bisnis Indonesia
Eko Martanto
Politeknik API Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences

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STRATEGI PENGEMBANGAN BENDUNG TEGAL SEBAGAI OBJEK DAN DAYA TARIK WISATA ALAM DI DESA WISATA KEBONAGUNG KAPANEWON IMOGIRI KABUPATEN BANTUL Eko Martanto; Ariel Ardi Tipau
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 3 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v2i3.579

Abstract

Bendung Tegalin Kapanewon Imogiri, Bantul Regency, Yogyakarta is one of the dams built to stem the flow of the Opak River to irrigate the surrounding rice fields. Besides functioning as irrigation, this dam was also developed as a tourist area by the local government. The development of Bendung Tegal Tourism is absolutely necessary because this can encourage the improvement of the economic conditions of the residents around it. Community participation is carried out in the development of the Tegal Weir tourism object by making monthly contributions for the people in the Kebonagung Tourism Village itself in the form of providing voluntary funds. Where the funds were obtained from the local community and youth youth organizations who participated in the management and development of the Tegal Dam tourist attraction. In addition, it is also necessary to improve both facilities and infrastructure to increase the level of tourist visits to the Bendung Tegal and in addition to the need for effective promotional media so that the Bendung Tegal Tourism Object is increasingly known by thepublic.
ANALISA DAMPAK ELECTRONIC WORD OF MOUTH DI MEDIA SOSIAL TERHADAP TINGKAT KEPUASAN PENGUNJUNG MALIOBORO YOGYAKARTA Annida Khoiriani; Eko Martanto; Adelia Rambu Gene
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 4 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i4.1258

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara persepsi wisatawan terhadap electronic word of mouth (e-WOM) di media sosial dengan tingkat kepuasan pengunjung Malioboro Yogyakarta. Menguji pengaruh electronic word of mouth (e-WOM) di media sosial terhadap tingkat kepuasan pengunjung Malioboro Yogyakarta serta mengidentifikasi faktor-faktor dalam electronic word of mouth (e-WOM) yang memengaruhi kepuasan pengunjung Malioboro Yogyakarta. Metode yang digunakan adalah penelitian kuantitatif, yaitu metode yang menggunakan data berbentuk angka dan statistik untuk menganalisis suatu fenomena (Suparno, 2014). Penelitian ini dilakukan melalui beberapa langkah, dimulai dari teori dan hipotesis, penskoran hasil tes, penyusunan data dalam tabel, penghitungan uji statistik, hingga penarikan kesimpulan. Desain penelitian yang digunakan adalah penelitian survei dengan tujuan untuk menguji hipotesis, menemukan hubungan antar variabel, serta membuat generalisasi dari hasil yang diperoleh melalui sampel. Penelitian ini menunjukan bahwa terdapat hubungan yang sangat signifikan dan positif antara persepsi wisatawan terhadap e-WOM di media sosial dengan tingkat kepuasan pengunjung Malioboro. Mayoritas responden (86.31%) aktif membaca ulasan di media sosial sebelum berkunjung, dan sebagian besar (88.42%) mengakui bahwa ulasan tersebut memengaruhi ekspektasi mereka; electronic word of mouth (e-WOM) di media sosial terbukti memiliki pengaruh yang signifikan dan substansial terhadap tingkat kepuasan pengunjung Malioboro. Hasil analisis regresi menunjukkan nilai signifikansi 0.000 dan Adjusted R2 sebesar 0.503, yang berarti 50.3% variasi dalam kepuasan pengunjung dapat dijelaskan oleh e-WOM; faktor-faktor dalam e-WOM yang memengaruhi kepuasan pengunjung beberapa faktor kunci dalam e-WOM yang secara signifikan memengaruhi kepuasan pengunjung Malioboro meliputi: kredibilitas dan keakuratan informasi, kualitas konten visual, volume dan konsistensi ulasan positif dan kemudahan akses dan relevansi informasi.
Efforts to Enhance Human Resources in the Tourism Sector of Yogyakarta City to Support Quality Tourism Iwan Budiherwanto; Tri Nur Rohmah; Eko Martanto; Anwar Ilman
Journal of Tourism Economics and Policy Vol. 6 No. 3 (2026): Journal of Tourism Economics and Policy (July – September 2026) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v6i3.2082

Abstract

Human resources management in the tourism sector is a key factor in increasing the attractiveness and sustainability of the tourism sector, especially in Yogyakarta City. This study aims to identify the potential that arises from the existence of human resources in tourist attractions, examine the obstacles faced by the government and managers in encouraging local community participation, and explore the efforts made to improve the quality and quantity of human resources in the tourism sector.In this study, the author used a qualitative method with data obtained through field research. This field research was conducted in three main stages, namely observation, interviews, and documentation. Observations were conducted to directly observe the interactions and activities that take place in the environment of Yogyakarta City, interviews were used to explore in- depth information from respondents related to the research topic, and documentation includes secondary data collection in the form of photographs, archives, or recordings that support the research.First, well-managed tourism can produce quality human resources and improve the creative economy, employment opportunities, increase regional income, and preserve the surrounding culture. Second, the participation of human resources is hampered by several things including the lack of incentives, distrust of government initiatives, and unclear human resources management roles. Thirdly, in an effort to strengthen the competitiveness of the workforce and improve the welfare of the community, the government consistently provides training in MSME empowerment, public service innovation, and digital transformation
Co-Authors Adelia Rambu Gene Annida Khoiriani Anwar Ilman Ariel Ardi Tipau Iwan Budiherwanto Tri Nur Rohmah