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All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Riwayat: Educational Journal of History and Humanities Jurnal Kawistara
Elis Zuliati Anis
Universitas Ahmad Dahlan
Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Strategic Communication in Religious Media: A Study of Muhammadiyah Digital Public Relations through www.suaramuhammadiyah.id Sumarlan, Iman; Anis, Elis Zuliati
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 2 (2025): Maret 2025
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i2.30319

Abstract

Abstrak:   Komunikasi strategis berperan dalam memperkuat identitas organisasi keagamaan serta membentuk persepsi publik. Di era digital, efektivitas komunikasi ditentukan oleh strategi penyebaran pesan. Muhammadiyah mengadopsi Digital Public Relations (PR) guna mempromosikan Islam Berkemajuan melalui www.suaramuhammadiyah.id, yang telah bertransformasi dari media cetak ke digital. Penelitian ini menggunakan studi kasus kualitatif untuk menganalisis strategi konten, keterlibatan audiens, serta peran media digital dalam komunikasi Muhammadiyah. Digital PR memungkinkan interaksi lebih kuat dengan audiens melalui komentar, forum diskusi, dan konten multimedia. Excellence Theory serta Mediatization Theory digunakan guna memahami pemanfaatan platform digital dalam membangun komunikasi simetris dan memperluas dakwah. Hasil penelitian menunjukkan bahwa Digital PR tidak hanya memperluas penyebaran Islam Berkemajuan, tetapi juga merekonstruksi identitas organisasi keagamaan di era digital. Studi ini berkontribusi pada kajian komunikasi keagamaan digital melalui pemahaman tentang peran Digital PR dalam transformasi strategi komunikasi organisasi keagamaan.  Abstract: Strategic communication plays a crucial role in strengthening the identity of religious organizations and shaping public perception. In the digital era, communication effectiveness is determined by message dissemination strategies. Muhammadiyah has adopted Digital Public Relations (PR) to promote Islam Berkemajuan through www.suaramuhammadiyah.id, which has transformed from print to digital media. This study employs a qualitative case study approach to analyze content strategies, audience engagement, and the role of digital media in Muhammadiyah’s communication. Digital PR facilitates stronger interactions with audiences through comments, discussion forums, and multimedia content. Excellence Theory and Mediatization Theory are applied to understand how digital platforms enhance symmetrical communication and expand Muhammadiyah’s outreach. The findings indicate that Digital PR not only broadens the dissemination of Islam Berkemajuan but also reconstructs the identity of religious organizations in the digital era. This study contributes to the discourse on digital religious communication by providing insights into the role of Digital PR in transforming the communication strategies of religious organizations.
Representasi Reputasi Individu di Media Sosial: Analisis Semiotika John Fiske pada Film Budi Pekerti Hidayat, Fachrul Husna; Anis, Elis Zuliati
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.48575

Abstract

Perkembangan teknologi informasi menjadikan media sosial sebagai platform komunikasi yang marak digunakan di Indonesia, dengan jumlah pengguna mencapai sekitar 139 juta orang per Januari 2024. Media sosial kini tidak hanya berfungsi sebagai sarana berbagi informasi dan menjalin komunikasi, tetapi juga menjadi arena pembentukan reputasi individu. Penelitian ini berfokus pada bagaimana media sosial dapat memengaruhi reputasi pribadi, yang direpresentasikan melalui film Budi Pekerti. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif dan menerapkan analisis semiotika John Fiske yang mencakup tiga level makna: realitas, representasi, dan ideologi. Objek penelitian berpusat pada tokoh Bu Prani, seorang guru yang menghadapi perubahan drastis dalam reputasinya setelah video dirinya viral di media sosial. Analisis difokuskan pada kode-kode visual dan auditori dalam film, seperti ekspresi wajah, busana, pencahayaan, dialog, serta sudut pengambilan gambar. Hasil penelitian menunjukkan bahwa reputasi individu di era digital sangat rentan dibentuk oleh persepsi publik yang muncul dari konstruksi media, bukan semata-mata dari fakta. Media sosial berperan sebagai ruang ideologis di mana opini publik dapat dengan mudah membentuk realitas sosial seseorang.
Navigating Ethics and Empathy in Disaster Photojournalism in Indonesia Anis, Elis Zuliati
Jurnal Kawistara Vol 14, No 1 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.93420

Abstract

This study is based on the scholars' critique of the Indonesian media reporting on disaster for focusing on vulnerable groups' suffering, sadness, and grief. The absence of comprehensive journalistic ethical guidelines for disaster published photographs in Indonesia, might contribute to the recurring choice and publication of such images in Indonesian print newspapers. Examining major disasters, including the 2004 Aceh Tsunami, the 2006 Yogyakarta and Central Java earthquake, the 2010 Mt. Merapi Eruption, and the 2015 Sumatra Forest fires, this research provides critical evidence for re-evaluating the Indonesian journalist’s codes of ethics, especially concerning the published photographs of disaster victims. Methodologically, this study draws on interviews with six Indonesian journalists and two media practitioners, exploring the ethical practices and dilemmas in photojournalism with a specific emphasis on disaster reporting in Indonesian print newspapers. The transcripts were analysed thematically, emphasising the repeating ideas or patterns present in the text. It also includes an analysis of three graphic/disturbing photographs from the 2010 Mt Merapi eruption coverage in Kompas and Kedaulatan Rakyat newspapers. The study highlights the complex balance between ensuring truthful reporting and honouring the dignity and privacy of those affected by disasters. It advocates for a nuanced method in disaster coverage that harmonizes journalistic integrity with a compassionate portrayal of victims. This research contributes to the discourse on ethical disaster photojournalism and has significant implications for policy development, journalist training programs, and the revision of journalistic codes of ethics, promoting a more empathetic and responsible approach in the field.
Navigating Ethics and Empathy in Disaster Photojournalism in Indonesia Anis, Elis Zuliati
Jurnal Kawistara Vol 14, No 1 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.93420

Abstract

This study is based on the scholars' critique of the Indonesian media reporting on disaster for focusing on vulnerable groups' suffering, sadness, and grief. The absence of comprehensive journalistic ethical guidelines for disaster published photographs in Indonesia, might contribute to the recurring choice and publication of such images in Indonesian print newspapers. Examining major disasters, including the 2004 Aceh Tsunami, the 2006 Yogyakarta and Central Java earthquake, the 2010 Mt. Merapi Eruption, and the 2015 Sumatra Forest fires, this research provides critical evidence for re-evaluating the Indonesian journalist’s codes of ethics, especially concerning the published photographs of disaster victims. Methodologically, this study draws on interviews with six Indonesian journalists and two media practitioners, exploring the ethical practices and dilemmas in photojournalism with a specific emphasis on disaster reporting in Indonesian print newspapers. The transcripts were analysed thematically, emphasising the repeating ideas or patterns present in the text. It also includes an analysis of three graphic/disturbing photographs from the 2010 Mt Merapi eruption coverage in Kompas and Kedaulatan Rakyat newspapers. The study highlights the complex balance between ensuring truthful reporting and honouring the dignity and privacy of those affected by disasters. It advocates for a nuanced method in disaster coverage that harmonizes journalistic integrity with a compassionate portrayal of victims. This research contributes to the discourse on ethical disaster photojournalism and has significant implications for policy development, journalist training programs, and the revision of journalistic codes of ethics, promoting a more empathetic and responsible approach in the field.
Co-Authors Hidayat, Fachrul Husna Sumarlan, Iman