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All Journal JURNAL EDUCATION AND DEVELOPMENT
Maulida Dini Karimah
Universitas KH. A Wahab Hasbulloh
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media

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PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH BMT NU CABANG JOMBANG Maulida Dini Karimah; Khotim Fadhli
JURNAL EDUCATION AND DEVELOPMENT Vol 12 No 2 (2024): Vol 12 No 2 Mei 2024
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v12i2.5683

Abstract

As time progresses and competitors become increasingly stringent in all financial institutions, especially those related to institutions providing financial services. In its steps, BMT NU Jombang Branch is required to continue to develop so it is needed. BMT NU Jombang Branch is an institution that operates in the service sector, so customer satisfaction requires research to be ensured. This research aims to determine the effect of relationship marketing and customer satisfaction on customer satisfaction using quantitative research methods using multiple linear regression tests where the sample used in this research is 100 respondents. The results of this research state that relationship marketing has no effect on customer satisfaction, while service quality has a positive effect on customer satisfaction. Relationship marketing and service quality have a simultaneous positive effect on customer satisfaction at BMT NI Jombang Branch.
Co-Authors Khotim Fadhli