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All Journal Journal on Education Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) Jurnal Linguistik Terapan
Lenni Herawati Sirait
Universitas Sumatera Utara
Education Languange, Linguistic, Communication & Media

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A Sociolinguistic Analysis of Adress Terms in the Movie Matilda (1996) Nurazizah Yova Ekaputri; Nakhwa Nabilla Atmaja; Lenni Herawati Sirait; Balqis Azwar Lubis; Rahmadsyah Rangkuti
Journal on Education Vol. 7 No. 2 (2025): Journal on Education: Volume 7 Nomor 2 Tahun 2025 In Progress (Januari-Februari
Publisher : Mathematics Education Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.7655

Abstract

The objective of this research was to analyze the types of address terms used in the movie Matilda (1996). This study employed a descriptive qualitative approach. Researchers observed the film, identified relevant timestamps, and analyzed the function of each address term within its context to gather data. The data was then analyzed using Wardhaugh's (2010) theory. The findings revealed several types of address terms: 7 instances of first names (FN) including Michael, Matilda, Amanda, Jen, Bob, Bill, and Zinnia; 3 instances of title and last names (TLN) in Miss Trunchbull, Mr. Wormwood, and Miss Honey; 1 instance of a title (T) in Sir; 2 instances of last names (LN) in The Wormwoods and The Trunchbull; 7 instances of pet names (PN) such as Dearest pie, Lovekins, My Heartstrings, Snickerdoodle, Honeydew, and Little Brucey; and 5 instances of kinship terms (KT) such as Mom, Mommy, My boy, and Daddy. Based on the results, it can be concluded that first name (FN) were the most commonly used address terms, with intimacy being the primary reason for their usage with the total of 28 address term found.
An Analysis Rethorical Move and Step of Coffee Advertisement Nurazizah Yova Ekaputri; Nakhwa Nabilla Atmaja; Lenni Herawati Sirait; Wina Avrillia Handyanto; Balqis Azwar Lubis; Thyrhaya Zein
Journal on Education Vol 7 No 2 (2025): Journal on Education: Volume 7 Nomor 2 Tahun 2025 In Progress (Januari-Februari 2
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.7831

Abstract

This study uses critical type analysis (CGA) to analyze a coffee brand's advertising brochure and focuses on its textual and visual strategies to attract consumers. The descriptive qualitative content analysis method was used. Using Bhatia's theory multilevel framework, the analysis spans four levels: text, genre, professional practice, and professional culture. On a textual level, concise language, eye-catching visuals, and clear calls to action can effectively inform and persuade your audience. Genre-level analysis highlights the dual purpose of these ads: to provide information and drive consumer engagement through targeted messaging. The results reveal the strategic use of rhetorical devices such as bold discounts (e.g., “50% off”), exclusive offers (“app only”), and promotional incentives (e.g., “Buy any 3, get 1 free”) that capture attention and create a sense of urgency. Visuals, such as tropical themes and vibrant product images, complement text elements to reinforce the brand image. Analysis of professional practices shows structured initiatives, including compelling headlines, product descriptions, and purchasing information, tailored to consumer preferences and market trends. At the professional and cultural levels, advertising reflects sociocultural norms and industry-specific marketing strategies, fostering trust and inclusion.
A Gender Performativity in Movie 'Clueless' (1995) Based on Judith Butler's Approach: A Feminist Analysis of Gender Construction Through Fashion and Identity Lenni herawati Sirait; Berlian Hasian Keyla Sinambela; T Muhammad Raihan Fadillah; Rahmadsyah Rangkuti
Jurnal Linguistik Terapan JLT Volume 15 No 1, 2025
Publisher : UPT P2M Politeknik Negeri Malang

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Abstract

This study analyzes the 1995 film Clueless through Judith Butler's theory of gender performativity, which views gender as a construct shaped by societal expectations and repetitive actions. Using qualitative analysis, the research highlights how the film critiques traditional gender norms through its characters. Cher’s hyperfemininity both adheres to and challenges societal expectations, Tai’s fashion-driven transformation reflects identity fluidity, and Christian’s ambiguous masculinity subverts conventional norms. Additionally, humor in the film critiques class and gender constructs. The study situates Clueless within feminist and demonstrating how it portrays gender as dynamic and open to reinterpretation.
Subversion and Gender Performativity in the Film Clueless (1995): An Analysis Based on Judith Butler's Theory Lenni Herawati Sirait; Berlian Hasian Keyla Sinambela; Teuku Muhammad Raihan Fadillah; Rahmadsyah Rangkuti
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i1.4476

Abstract

This study explores the representation and subversion of gender norms in the film Clueless (1995), directed by Amy Heckerling, using Judith Butler's theory of gender performativity. The film blends teen humor with social critique on class, identity, and gender, illustrating how gender identities are constructed and performed through characters such as Cher, Tai, and Christian. By analyzing these characters’ performances, the study reveals how gender is not a fixed identity but a dynamic social construct shaped by repeated actions and societal expectations. Fashion plays a pivotal role in this performativity, highlighting gender as both a stylized performance and a marker of individuality. Additionally, the subversion of traditional masculinity and the critique of gender norms through humor offer alternative portrayals of gender roles. The study concludes that Clueless challenges and redefines gender identities, reinforcing the idea that gender is fluid and performative, thus providing a powerful tool for critiquing and reshaping societal norms.
Co-Authors Balqis Azwar Lubis Berlian Hasian Keyla Sinambela Berlian Hasian Keyla Sinambela Nakhwa Nabilla Atmaja Nurazizah Yova Ekaputri Rahmadsyah Rangkuti Rahmadsyah Rangkuti T Muhammad Raihan Fadillah T. Thyrhaya Zein Teuku Muhammad Raihan Fadillah Wina Avrillia Handyanto