Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal on Education
Balqis Azwar Lubis
Universitas Sumatera Utara
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
A Sociolinguistic Analysis of Adress Terms in the Movie Matilda (1996) Nurazizah Yova Ekaputri; Nakhwa Nabilla Atmaja; Lenni Herawati Sirait; Balqis Azwar Lubis; Rahmadsyah Rangkuti
Journal on Education Vol 7 No 2 (2025): Journal on Education: Volume 7 Nomor 2 Tahun 2025 In Progress (Januari-Februari 2
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.7655

Abstract

The objective of this research was to analyze the types of address terms used in the movie Matilda (1996). This study employed a descriptive qualitative approach. Researchers observed the film, identified relevant timestamps, and analyzed the function of each address term within its context to gather data. The data was then analyzed using Wardhaugh's (2010) theory. The findings revealed several types of address terms: 7 instances of first names (FN) including Michael, Matilda, Amanda, Jen, Bob, Bill, and Zinnia; 3 instances of title and last names (TLN) in Miss Trunchbull, Mr. Wormwood, and Miss Honey; 1 instance of a title (T) in Sir; 2 instances of last names (LN) in The Wormwoods and The Trunchbull; 7 instances of pet names (PN) such as Dearest pie, Lovekins, My Heartstrings, Snickerdoodle, Honeydew, and Little Brucey; and 5 instances of kinship terms (KT) such as Mom, Mommy, My boy, and Daddy. Based on the results, it can be concluded that first name (FN) were the most commonly used address terms, with intimacy being the primary reason for their usage with the total of 28 address term found.
An Analysis Rethorical Move and Step of Coffee Advertisement Nurazizah Yova Ekaputri; Nakhwa Nabilla Atmaja; Lenni Herawati Sirait; Wina Avrillia Handyanto; Balqis Azwar Lubis; Thyrhaya Zein
Journal on Education Vol 7 No 2 (2025): Journal on Education: Volume 7 Nomor 2 Tahun 2025 In Progress (Januari-Februari 2
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.7831

Abstract

This study uses critical type analysis (CGA) to analyze a coffee brand's advertising brochure and focuses on its textual and visual strategies to attract consumers. The descriptive qualitative content analysis method was used. Using Bhatia's theory multilevel framework, the analysis spans four levels: text, genre, professional practice, and professional culture. On a textual level, concise language, eye-catching visuals, and clear calls to action can effectively inform and persuade your audience. Genre-level analysis highlights the dual purpose of these ads: to provide information and drive consumer engagement through targeted messaging. The results reveal the strategic use of rhetorical devices such as bold discounts (e.g., “50% off”), exclusive offers (“app only”), and promotional incentives (e.g., “Buy any 3, get 1 free”) that capture attention and create a sense of urgency. Visuals, such as tropical themes and vibrant product images, complement text elements to reinforce the brand image. Analysis of professional practices shows structured initiatives, including compelling headlines, product descriptions, and purchasing information, tailored to consumer preferences and market trends. At the professional and cultural levels, advertising reflects sociocultural norms and industry-specific marketing strategies, fostering trust and inclusion.
Co-Authors Lenni Herawati Sirait Nakhwa Nabilla Atmaja Nurazizah Yova Ekaputri Rahmadsyah Rangkuti T. Thyrhaya Zein Wina Avrillia Handyanto