Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal JISO : Journal of Industrial and Systems Optimization Jurnal Pengabdian Masyarakat: BAKTI KITA
I Gusti Ayu Sri Deviyanti
Institut Sains & Teknologi Terpadu Surabaya
Humanities Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PELATIHAN DAN PENDAMPINGAN INTREGASI MARKETING MIX UNTUK MENINGKATKAN DAYA SAING UMKM PADA ERA DIGITAL Moh. Ainul Fais; I Gusti Ayu Sri Deviyanti; Nyoman Sri Widari; Agus Rahmanto; Wiwik Prihartanti
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 5 No. 2 (2024): Jurnal Bakti Kita
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v5i2.7721

Abstract

This community service aims to provide understanding, training, and mentoring to MSMEs in RT 04 RW 14, Kalirungkut sub-district, as an effort to improve the understanding of MSME actors regarding the Marketing Mix in order to face the digitalization era. Through the KKN-PPM program of WR Supratman University Surabaya, the activities carried out after conducting observations include 5 stages of training that are carried out and approximately 26 days of mentoring process for which there are MSME consultations, training in the use of digital tools and software, formation of MSME business communities, and monitoring and evaluation of performance. The results found that MSMEs feel the benefits obtained starting from marketing methods, pricing, and openness to digital media that can improve sales performance from MSMEs, MSME actors around said they were able to see the direction and goals of the company in the future and know how to maintain the company's existence so that it remains optimal every year.
PENERAPAN DESAIN VISUAL DAN OPTIMALISASI MEDIA DIGITAL SEBAGAI STRATEGI EFISIENSI NILAI UNTUK MENINGKATKAN DAYA SAING UMKM LELY GORDEN INTERIOR DI SIDOARJO Moh. Ainul Fais; I Gusti Ayu Sri Deviyanti; Agus Rahmanto; Wiwik Prihartanti
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 6 No. 2 (2025): Mei - Oktober
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v6i2.10974

Abstract

Lely Gorden Interior, a small business in Sidoarjo, offers quality products but struggled to establish a clear visual identity and effectively use social media for promotion. As a result, its marketing efforts were less appealing and had limited reach. Through this Community Service Program (PkM), the team aimed to enhance the business image by introducing a new visual design and providing support with social media management. The program was carried out in a participatory manner, involving observation, interviews, SWOT analysis, visual identity design, mentoring for Instagram, TikTok, and Facebook, and joint evaluation. The results were encouraging: the business now has a consistent visual identity, comprising a logo, brochure, banner, business card, and product watermark, which enhances its professional appearance. Social media accounts that were once inactive are now better managed, reflected in the growth of followers, more active interactions, and positive consumer responses. These achievements demonstrate that simple yet consistent strategies can have a meaningful impact on improving the competitiveness of MSMEs. The program also emphasizes value-efficiency, showing how limited resources can be leveraged to produce effective, cost-efficient solutions.
ANALISIS TINGKAT RESIKO KESEHATAN DAN KESELAMATAN KERJA DENGAN MENGGUNAKAN METODE HIRARC DI RUMAH MAKAN X Moh. Ainul Fais; I Gusti Ayu Sri Deviyanti; Wiwik Prihartanti; Agus Rahmanto
JISO : Journal of Industrial and Systems Optimization Vol. 7 No. 2 (2024): Desember 2024
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/jiso.v7i2.16-22

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis tingkat risiko keselamatan dan kesehatan kerja (K3) di Rumah Makan X (Ayam Kremes) menggunakan metode Hazard Identification, Risk Assessment, and Risk Control (HIRARC). Metode ini mencakup tiga tahap: identifikasi bahaya, penilaian risiko berdasarkan Likelihood dan Consequence, serta pengendalian risiko. Hasil penelitian mengidentifikasi empat potensi bahaya utama: terpeleset di lantai licin, terkena pisau, terkena uap panas, dan terkena minyak panas. Berdasarkan matriks penilaian risiko, dua bahaya masuk dalam kategori risiko ekstrim, yaitu terpeleset dan terkena minyak panas, sementara risiko terkena pisau dan uap panas berada pada tingkat risiko sedang. Untuk mengurangi risiko, direkomendasikan penggunaan alat pelindung diri (APD) dan penerapan prosedur keselamatan yang lebih ketat. Penelitian ini memberikan kontribusi penting dalam meningkatkan penerapan K3 di sektor usaha kecil seperti rumah makan. ABSTRACT This study aims to analyze the level of occupational safety and health (K3) risks in Restaurant X (Ayam Kremes) using  the Hazard Identification, Risk Assessment, and Risk Control (HIRARC) method. This method includes three stages: hazard identification, risk assessment based on Likelihood and Consequences, and risk control. The results of the study identified four main potential hazards: slipping on slippery floors, being hit by knives, being exposed to hot steam, and being exposed to hot oil. Based on the risk assessment matrix, two hazards fall into the extreme risk category, namely slipping and being exposed to hot oil, while the risk of being exposed to knives and hot steam is at a moderate risk level. To reduce the risk, the use of personal protective equipment (PPE) and the implementation of stricter safety procedures are recommended. This research makes an important contribution in improving the implementation of K3 in the small business sector such as restaurants.
OPTIMALISASI STRATEGI PENGEMBANGAN UMKM WARKOP NABARA MELALUI INTEGRASI ANALISIS SOAR DAN QSPM I Gusti Ayu Sri Deviyanti; Moh. Ainul Fais; Wiwik Prihartanti; Agus Rahmanto
JISO : Journal of Industrial and Systems Optimization Vol. 8 No. 2 (2025): Desember 2025
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/jiso.v8i2.47-54

Abstract

ABSTRAK  Usaha Mikro, Kecil, dan Menengah (UMKM) berbasis komunitas, seperti warung kopi, menghadapi tantangan dalam merumuskan strategi pengembangan usaha yang selaras dengan aspirasi pelaku usaha sekaligus terukur secara sistematis. Penelitian ini bertujuan untuk merumuskan strategi pengembangan usaha UMKM Warkop Nabara melalui integrasi analisis Strengths, Opportunities, Aspirations, dan Results (SOAR) dengan Quantitative Strategic Planning Matrix (QSPM). Penelitian menggunakan pendekatan deskriptif kualitatif dan kuantitatif dengan pengumpulan data melalui observasi, wawancara, dan dokumentasi. Analisis SOAR digunakan sebagai tahap eksploratif untuk mengidentifikasi faktor strategis dan aspirasi pelaku usaha, yang selanjutnya diformalkan ke dalam matriks Internal Factor Evaluation (IFE) dan External Factor Evaluation (EFE). Posisi strategis usaha ditentukan menggunakan matriks Internal–External (IE), sedangkan strategi prioritas ditetapkan melalui QSPM. Hasil penelitian menunjukkan bahwa Warkop Nabara berada pada posisi Kuadran V (hold and maintain) dengan nilai IFE sebesar 2,77 dan EFE sebesar 2,70. Strategi optimalisasi promosi digital memperoleh nilai Total Attractiveness Score (TAS) tertinggi, sehingga menjadi prioritas utama untuk diimplementasikan. Penelitian ini memberikan kontribusi praktis berupa rekomendasi strategi yang aplikatif serta kontribusi akademik dalam memperkaya penerapan integrasi SOAR dan QSPM pada pengembangan UMKM berbasis komunitas. ABSTRACT  Community-based Micro, Small, and Medium Enterprises (MSMEs), such as coffee shops, face challenges in formulating development strategies that align with entrepreneurs’ aspirations while remaining systematically measurable. This study aims to formulate an optimal business development strategy for Warkop Nabara MSME through the integration of Strengths, Opportunities, Aspirations, and Results (SOAR) analysis with the Quantitative Strategic Planning Matrix (QSPM). A descriptive qualitative and quantitative approach was employed, with data collected through observation, interviews, and documentation. SOAR analysis was used as an exploratory stage to identify strategic factors and business aspirations, which were subsequently formalized into the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. The strategic position of the business was determined using the Internal–External (IE) matrix, while priority strategies were identified through QSPM. The results indicate that Warkop Nabara is positioned in Quadrant V (hold and maintain), with an IFE score of 2.77 and an EFE score of 2.70. The digital promotion optimization strategy achieved the highest Total Attractiveness Score (TAS), making it the top priority for implementation. This study contributes practically by providing applicable strategic recommendations and academically by enriching the application of integrated SOAR–QSPM analysis in the development of community-based MSMEs.
Co-Authors Agus Rahmanto Agus Rahmanto Moh. Ainul Fais Prihartanti, Wiwik Sri Widari, Nyoman Wiwik Prihartanti Wiwik Prihartanti