Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat: BAKTI KITA
I Gusti Ayu Sri Deviyanti
Institut Sains & Teknologi Terpadu Surabaya
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PELATIHAN DAN PENDAMPINGAN INTREGASI MARKETING MIX UNTUK MENINGKATKAN DAYA SAING UMKM PADA ERA DIGITAL Moh. Ainul Fais; I Gusti Ayu Sri Deviyanti; Nyoman Sri Widari; Agus Rahmanto; Wiwik Prihartanti
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 5 No. 2 (2024): Jurnal Bakti Kita
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v5i2.7721

Abstract

This community service aims to provide understanding, training, and mentoring to MSMEs in RT 04 RW 14, Kalirungkut sub-district, as an effort to improve the understanding of MSME actors regarding the Marketing Mix in order to face the digitalization era. Through the KKN-PPM program of WR Supratman University Surabaya, the activities carried out after conducting observations include 5 stages of training that are carried out and approximately 26 days of mentoring process for which there are MSME consultations, training in the use of digital tools and software, formation of MSME business communities, and monitoring and evaluation of performance. The results found that MSMEs feel the benefits obtained starting from marketing methods, pricing, and openness to digital media that can improve sales performance from MSMEs, MSME actors around said they were able to see the direction and goals of the company in the future and know how to maintain the company's existence so that it remains optimal every year.
PENERAPAN DESAIN VISUAL DAN OPTIMALISASI MEDIA DIGITAL SEBAGAI STRATEGI EFISIENSI NILAI UNTUK MENINGKATKAN DAYA SAING UMKM LELY GORDEN INTERIOR DI SIDOARJO Moh. Ainul Fais; I Gusti Ayu Sri Deviyanti; Agus Rahmanto; Wiwik Prihartanti
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 6 No. 2 (2025): Mei - Oktober
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v6i2.10974

Abstract

Lely Gorden Interior, a small business in Sidoarjo, offers quality products but struggled to establish a clear visual identity and effectively use social media for promotion. As a result, its marketing efforts were less appealing and had limited reach. Through this Community Service Program (PkM), the team aimed to enhance the business image by introducing a new visual design and providing support with social media management. The program was carried out in a participatory manner, involving observation, interviews, SWOT analysis, visual identity design, mentoring for Instagram, TikTok, and Facebook, and joint evaluation. The results were encouraging: the business now has a consistent visual identity, comprising a logo, brochure, banner, business card, and product watermark, which enhances its professional appearance. Social media accounts that were once inactive are now better managed, reflected in the growth of followers, more active interactions, and positive consumer responses. These achievements demonstrate that simple yet consistent strategies can have a meaningful impact on improving the competitiveness of MSMEs. The program also emphasizes value-efficiency, showing how limited resources can be leveraged to produce effective, cost-efficient solutions.
Co-Authors Agus Rahmanto Moh. Ainul Fais Nyoman Sri Widari Prihartanti, Wiwik Wiwik Prihartanti