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Optimalisasi Good Coorporate Governance dalam meningkatkan Nilai Perusahaan BPD-SI Pasca Dampak Pandemi Covid-19 Manan, Mohammad Athian; Nurbaiti; Nursari , Ayu; Fina Febriandini
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 5 No. 2 (2025): Artikel Riset Juli 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v5i2.5858

Penelitian ini bertujuan untuk mengetahui pengaruh variabel tata kelola perusahaan terhadap nilai perusahaan pada Bank Pembangunan Daerah Seluruh Indonesia (BPD-SI) selama Covid-19. Penelitian ini menggunakan indikator untuk mengukur variabel tata kelola perusahaan sebagai berikut: ukuran dewan komisaris, ukuran dewan direksi dan ukuran komite audit. Selain itu, variabel nilai perusahaan diukur dengan menggunakan model Tobins'Q. Penelitian ini menggunakan metode deskriptif kuantitatif dan analisis regresi linier berganda yang diolah menggunakan SPSS versi 23. Populasi penelitian ini terdiri dari seluruh Bank Pembangunan Daerah di seluruh Indonesia yang berjumlah 27 bank dari tahun 2019 sampai dengan tahun 2022. Penelitian ini memiliki hasil yang menunjukkan bahwa variabel Ukuran Dewan Komisaris dan Ukuran Dewan Direksi memiliki pengaruh positif signifikan terhadap nilai perusahaan, sedangkan ukuran komite audit tidak berpengaruh terhadap nilai perusahaan. Penelitian ini memberikan kontribusi dari sisi empiris yang dapat digunakan oleh investor dan/atau calon investor untuk mengetahui pengaruh tata kelola perusahaan yang baik terhadap nilai perusahaan BPD-SI pada masa Covid-19.

Analisis Harga, Inovasi, dan Kualitas Layanan Aplikasi Maxim Terhadap Keputusan Konsumen Vitha Audya Putri; Nurbaiti Nurbaiti; Ayu Nursari
Kajian Ekonomi dan Akuntansi Terapan Vol. 3 No. 1 (2026): Maret: Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v3i1.2182

This study was conducted with the aim of identifying and analyzing the influence of price, innovation, and service quality variables on consumer decisions in using the Maxim online transportation service. The background of this research is the increasing competition in the online transportation industry in Indonesia, which encourages companies to continuously improve their marketing strategies to attract and retain customers. As one of the rapidly growing online transportation service providers, Maxim needs to understand the factors that influence consumer decisions in order to compete effectively. The method used in this research is a quantitative approach, with data collected through questionnaires distributed to 134 respondents who are active users of Maxim's transportation services. The data collected were analyzed using multiple linear regression to examine the effect of each independent variable (price, innovation, and service quality) on the dependent variable (consumer decision). Validity and reliability tests were also conducted to ensure the research instrument was appropriate for use.The results of the study show that all three independent variables—price, innovation, and service quality—have a positive and significant effect on consumer decisions. This means that the more competitive the price offered, the higher the level of innovation provided, and the better the perceived service quality, the more likely consumers are to choose and continue using the Maxim online transportation service.These findings provide practical implications for Maxim’s management in designing more targeted marketing strategies and service improvements, as well as strengthening the company’s position in facing market competition.

The Role of Word of Mouth, Peers, and Promotion on the Decision to Exercise at Gymnasiums in Bandar Lampung City with Hedonic Motivation as a Mediating Variable Utami Pratiwi; Lestari Wuryanti; Ayu Nursari
International Journal of Economics and Management Sciences Vol. 3 No. 2 (2026): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v3i2.1184

This study examines the effects of word of mouth, peer influence, and promotion on exercise decisions at gymnasiums in Bandar Lampung City, with hedonic motivation as a mediating variable. Drawing on the Theory of Planned Behavior and consumer behavior perspectives, the research employed a quantitative causal-associative design. Data were collected through structured questionnaires from 100 active members of four gymnasiums and analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) with SmartPLS . The results indicate that word of mouth, peer influence, and promotion have positive and significant effects on hedonic motivation and on exercise decisions. Hedonic motivation also exerts a positive and significant effect on exercise decisions, suggesting that pleasurable and emotionally rewarding fitness experiences reinforce consumers' intention to engage in regular gym- based exercise. Mediation analysis further reveals that hedonic motivation significantly channels the effects of peer influence and promotion on exercise decisions, while the indirect effect of word of mouth is also significant, although its negative coefficient warrants careful interpretation. These findings demonstrate that exercise decisions are shaped not only by utilitarian health considerations but also by social influence, promotional exposure, and affective consumption experiences. The study provides practical insights for gym managers in designing service and marketing strategies that strengthen customer engagement and sustained participation.

Demographic Factors, Psychographic Factors, and Digital Promotion on Golf Participation Decisions: The Mediating Role of Sport Commitment Lestari Wuryanti; Siti Auliya Putri; Ayu Nursari
International Journal of Economics and Management Sciences Vol. 3 No. 2 (2026): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v3i2.1223

Golf participation has increasingly become a lifestyle-oriented recreational activity that combines physical exercise, social interaction, and personal identity. However, participation decisions are not only shaped by individual interest, but also by demographic readiness, psychographic orientation, digital promotional exposure, and psychological commitment to the sport. This study aims to examine the influence of demographic factors, psychographic factors, and digital promotion on golf participation decisions in Bandar Lampung, with sport commitment as a mediating variable. A quantitative survey approach was employed using purposive sampling. Data were collected from 287 golf participants through a structured questionnaire measured with a five-point Likert scale. The data were analyzed using multiple linear regression and Sobel mediation testing. The findings show that demographic factors, psychographic factors, digital promotion, and sport commitment have positive and significant effects on golf participation decisions. Sport commitment was found to be the strongest predictor and significantly mediated the relationship between demographic factors, psychographic factors, digital promotion, and golf participation decisions. These results indicate that golf participation is influenced not only by access, lifestyle, and digital promotion, but also by the level of commitment developed by participants. This study contributes to sport marketing literature by integrating individual, psychological, and digital factors into one empirical model of golf participation behavior.

The Influence of Value Proposition, Customer Perceived Value, Customer Engagement, and Delivery Process on Purchase Decisions of Kopi Kenangan Products in Bandar Lampung Nadia Utami; Lestari Wuryanti; Ayu Nursari
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 2 (2026): May: Green Inflation: International Journal of Management and Strategic Busines
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i2.711

This study examines consumer purchase decisions toward Kopi Kenangan products in Bandar Lampung, focusing on the role of value proposition, customer perceived value, customer engagment, and delivery process. The growth of ready-to-drink coffee brands has increased competition, making it important to understand the factors that encourage consumers to choose a particular coffee brand. This study aims to analyze the partial and simultaneous effects of value proposition, customer perceived value, customer engagement, and delivery process on purchase decisions. A quantitative approach was applied using a survey method. Data were collected through an online questionnaire distributed to 400 Kopi Kenangan consumers selected using purposive sampling. The data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression with SPSS. The findings show that value proposition, customer perceived value, customer engagement, and delivery process have positive and significant effects on purchase decisions. Simultaneously, these four variables also significantly influence consumer purchase decisions. The results indicate that purchase decisions are formed not only by product quality, but also by perceived benefits, brand interaction, and service convenience. This study contributes to marketing and consumer behavior literature and provides practical insights for improving coffee brand competitiveness.

Analysis of the Influence of Competence, Psychological Empowerment, and Organizational Resilience on the Performance of Tunas Honda Pramuka Employees with Psychological Capital as a Mediating Variable Nabila; Febrianty; Ayu Nursari
Asia Pacific Journal of Business Economics and Technology Vol. 6 No. 02 (2026): April - Mei
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.98765/apjbet.v6i02.332

This study aims to analyze the effect of competence, psychological empowerment, and organizational resilience on employee performance at Tunas Honda Pramuka, with psychological capital as a mediating variable. Previous studies have widely examined employee performance from the perspectives of competence, empowerment, and organizational support; however, limited research has integrated these factors with psychological capital in the context of automotive dealership employees. This study used a quantitative explanatory approach. Primary data were collected through questionnaires distributed to 100 employees of Tunas Honda Pramuka using a saturated sampling technique. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that competence, psychological empowerment, and organizational resilience do not have a positive and significant direct effect on employee performance. Psychological capital also does not mediate the relationship between competence and employee performance. However, psychological capital mediates the relationship between psychological empowerment and employee performance, as well as organizational resilience and employee performance. In addition, psychological capital has a positive and significant effect on employee performance. This study contributes to human resource management literature by emphasizing psychological capital as a key internal resource for improving employee performance in automotive service organizations.

Analysis of the Influence of Competence, Psychological Empowerment, and Organizational Resilience on the Performance of Tunas Honda Pramuka Employees with Psychological Capital as a Mediating Variable Nabila; Febrianty; Ayu Nursari
Asia Pacific Journal of Business Economics and Technology Vol. 6 No. 02 (2026): April - Mei
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.98765/apjbet.v6i02.332

This study aims to analyze the effect of competence, psychological empowerment, and organizational resilience on employee performance at Tunas Honda Pramuka, with psychological capital as a mediating variable. Previous studies have widely examined employee performance from the perspectives of competence, empowerment, and organizational support; however, limited research has integrated these factors with psychological capital in the context of automotive dealership employees. This study used a quantitative explanatory approach. Primary data were collected through questionnaires distributed to 100 employees of Tunas Honda Pramuka using a saturated sampling technique. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that competence, psychological empowerment, and organizational resilience do not have a positive and significant direct effect on employee performance. Psychological capital also does not mediate the relationship between competence and employee performance. However, psychological capital mediates the relationship between psychological empowerment and employee performance, as well as organizational resilience and employee performance. In addition, psychological capital has a positive and significant effect on employee performance. This study contributes to human resource management literature by emphasizing psychological capital as a key internal resource for improving employee performance in automotive service organizations.

PERAN GREEN MARKETING DALAM MENINGKATKAN CITRA LENGKUNG LANGIT SEBAGAI ECO-TOURISM Jernic Tantty Amoy; Naila Davina Keysa; Reva Marya; Septia Wulanda; Yoga Andika; Ayu Nursari
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 03, September 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.16753

Increasing awareness of environmental sustainability has encouraged the growth of eco-tourism as an important segment of the tourism industry. This study aims to examine the role of green marketing in enhancing the image of Lengkung Langit as an eco-tourism destination and to analyze its influence on visitors' perceptions and the destination's reputation. Green marketing in this study consists of four dimensions: environmental communication, evidence of sustainable practices, environmental certification, and local community involvement. Meanwhile, the image of an eco-tourism destination is measured through three dimensions: environmental perception, social reputation, and information credibility. This study employs a quantitative approach using a survey of 250–350 visitors to Lengkung Langit, selected through purposive sampling. Data are analyzed using multiple linear regression and hypothesis testing to empirically examine the relationships among variables. The findings are expected to demonstrate that green marketing has a positive and significant effect on the image of Lengkung Langit as an eco-tourism destination. These findings are anticipated to provide practical recommendations for destination managers in strengthening sustainable green marketing strategies. Furthermore, this study is expected to enrich the academic literature on the relationship between green marketing and the image of sustainable tourism destinations in Indonesia

PENGARUH BRAND IMAGE DAN POINT OF DIFFERENCE TERHADAP LOYALITAS KONSUMEN UBI YAKON Muhammad Khaesar A; Novandra Fitriyadi; Dinda Tri Suci R; Arbita Ully Anggraeni; Ayu Nursari
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 03, September 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.16755

This study aims to analyze the influence of Brand Image and Point of Difference on Consumer Loyalty toward yakon sweet potato products in Bandar Lampung City. The increasing competition in the functional food industry requires businesses to build a strong brand image and create distinctive product characteristics that differentiate them from competitors. This research employed a quantitative method with a survey approach. Data were collected through questionnaires distributed to consumers of yakon sweet potato products and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4 software. The results indicate that Brand Image has a significant effect on Consumer Loyalty, while Point of Difference does not have a significant effect on Consumer Loyalty.** These findings suggest that a positive brand image can enhance consumer trust and commitment to repurchase the product, whereas product differentiation has not become a primary factor in building consumer loyalty. Therefore, business owners should focus on strengthening their brand image as a strategy to increase consumer loyalty toward yakon sweet potato products.

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