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All Journal Jurnal Ilmu Sosial dan Humaniora Academic Journal of Dawa and Communication
Achmad Zuhri
UIN Sunan Kalijaga Yogyakarta
Religion Humanities Social Sciences

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Instagram, Pandemi, dan Peran Influencer (Analisis Wacana Kritis pada Postingan Akun Instagram @najwashihab dan @jrxsid) Achmad Zuhri
Academic Journal of Da'wa and Communication Vol. 1 No. 2 (2020)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i2.2722

Abstract

The spread of information relates to Covid-19 on social media increasingly widespread causes the government to use persuasive communication patterns. However, the communication strategies carried out by the government through influencers do not fully receive support. The Instagram accounts of @najwashihab and @jrxsid are interesting to study because they have such a wide influence on the way the public views this pandemic. The construction of discourse developed by their Instagram content was analyzed. This study used critical discourse analysis method of text and documentation as well as content display analysis. It is found that these accounts have a variety of views in understanding the Covid-19 phenomenon. Through textual analysis, social cognition, and social concepts initiated by Teun Van Dijk, these accounts incorporate the cognitive abilities in their posts. The @najwashihab account is much more acceptable than @jrxsid because its argument is in line with the narrative developed by the government. The language style used by @jrxsid shows a critical attitude towards policies that are pro to WHO. However, @jrxsidreceives more provocative comments from the followers than the @najwashihab account. In the same way, these accounts have similarities in their concern for the people affected by Covid-19. Both accounts have creativity in displaying content with an attractive visual style and have social responsibility.
Media Digital dalam Strategi Komunikasi Efektif Biro Skripsi untuk Mewujudkan Pelayanan Prima di Perguruan Tinggi Rahmah Attaymini; Maya Sandra Rosita Dewi; Achmad Zuhri
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 2 (2026): Vol. 5 No. 02 (2026)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/dzr3t842

Abstract

Excellent service is a crucial aspect in the management of higher education institutions, particularly in academic services that directly interact with students, such as thesis administration units. To achieve excellent service, effective communication strategies are required so that students can obtain information easily, clearly, and transparently. Along with the rapid development of digital technology, cyber media has become a relevant communication tool that aligns with the current characteristics of students who are highly familiar with technology. This study aims to analyze effective communication strategies through the use of cyber media in supporting excellent service at the thesis administration office of the Faculty of Social Sciences and Humanities (FISHUM), UIN Sunan Kalijaga Yogyakarta. This research employs a descriptive qualitative method with data collected through Focus Group Discussions (FGDs) involving students and the thesis administration team. The findings reveal that the use of cyber media such as sosial media, WA and website is proven to be effective as a communication channel between the thesis administration team and students. Cyber media facilitates students in accessing information regarding the procedures and structure of thesis writing while reducing hesitation or reluctance to directly approach the administration staff. The discussion emphasizes that cyber-based communication strategies not only enhance openness and transparency of information but also minimize students’ reliance on traditional practices, such as depending on senior peers for information. Therefore, implementing effective communication through digital platforms is essential in realizing excellent service that is responsive, adaptive, and aligned with students’ needs in the digital era.
Co-Authors Maya Sandra Rosita Dewi Rahmah Attaymini