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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Management Studies and Entrepreneurship Journal (MSEJ)
Alfato Yusnar Kharismasyah
Muhammadiyah University Purwokerto
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Kepercayaan Pelanggan Dalam Mediasi Pengaruh E-WOM, dan Online customer review Terhadap Keputusan Pembelian di ShopeeFood Muhammad Wildan Islami; Totok Haryanto; M. Agung Miftahudin; Alfato Yusnar Kharismasyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10132

Abstract

Penelitian ini bertujuan untuk mengevaluasi dan menilai dampak online customer review dan E-WOM terhadap kepercayaan konsumen serta bagaimana faktor-faktor ini memengaruhi keputusan konsumen untuk membeli pada marketplace ShopeeFood. Populasi dalam penelitian ini adalah pengguna aplikasi ShopeeFood, dengan sampel ditentukan menggunakan teknik purposive sampling, yaitu responden yang pernah menggunakan ShopeeFood dalam 6 bulan terakhir. Penelitian ini mencakup 105 responden yang digunakan menggunakan teknik pengambilan sampel purposive sampling. Analisis statistik dilakukan menggunakan SmartPLS 4.0 untuk mengetahui hubungan antar variabel. Hasil studi menganalisis bahwa E-WOM dan online customer review memiliki pengaruh positif dan signifikan terhadap kepercayaan pelanggan. Terhadap keputusan pembelian, E-WOM dan online customer review memiliki pengaruh positif dan signifikan. Kepercayaan pelanggan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian dan memediasi pengaruh E-WOM dan online customer review. Temuan ini menegaskan peran kunci kepercayaan pelanggan dalam mendorong keputusan pembelian.
ANALYSIS OF FACTORS INFLUENCING GEN Z'S INTEREST IN INVESTING (CASE STUDY OF FEB STUDENTS OF MUHAMMADIYAH UNIVERSITY PURWOKERTO) Mega Aprillia Pratamasari; Ika Yustina Rahmawati; Wida Purwidianti; Alfato Yusnar Kharismasyah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12743

Abstract

This research aims to examine the influence of investment knowledge, investment motivation, technological developments and financial literacy on investment interest. This research uses a quantitative approach method. The data source used in this research is primary data, using data collection techniques by distributing questionnaires via the Google From link. The population in this study were active FEB students at Muhammadiyah University Purwokerto who had opened stock accounts at the Sharia Investment Gallery of the Indonesian Stock Exchange, Faculty of Economics and Business, Muhammadiyah University Purwokerto (GISBEI FEB UMP), totaling 3,104 students. The data analysis method in this research uses SEM (Structural Equation Model) using the PLS (Partial Least Square) analysis program version 3.0. In this study, all instruments were valid and reliable. The research results show that investment knowledge has a positive and insignificant effect on investment interest. Investment motivation has a positive and significant effect on investment interest. Technological developments have a positive and insignificant effect on investment interest. And financial literacy has a positive and significant effect on investment interest.
Co-Authors Ika Yustina Rahmawati M. Agung Miftahudin Mega Aprillia Pratamasari Muhammad Wildan Islami Totok Haryanto Wida Purwidianti