Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies
Mega Aprillia Pratamasari
Universitas Muhammadiyah Purwokerto
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategic Integration of Artificial Intelligence: The Mediating Role of Dynamic Capabilities and Moderating Influence of Environmental Turbulence in Developing Economies Fatmah Bagis; Maria Hasmi; Mega Aprillia Pratamasari; Ogun Prayoga; Zaki Nurhamam
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 5 No. 1 (2026): Proceeding of Conference on Literature, Linguistic, and Cultural Studies: ICONE
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v5i1.6570

Abstract

This research investigates how organizations in developing nations focusing on Indonesia can effectively embed Artificial Intelligence (AI) into their strategic operations to boost competitiveness and support the achievement of Sustainable Development Goals (SDGs). Drawing upon Dynamic Capability Theory (DCT) and the Technology-Organization-Environment (TOE) framework, the study examines the role of AI readiness in fostering strategic AI integration, with dynamic capabilities acting as a mediating mechanism and environmental turbulence serving as a moderating factor. A survey of 150 industry managers in Central Java was conducted, with data analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. Results indicate that organizations with higher AI readiness tend to develop stronger dynamic capabilities, which subsequently enhance their strategic integration of AI. Additionally, the study finds that environmental turbulence can amplify or diminish the influence of dynamic capabilities. Theoretically, the research extends the TOE framework by incorporating dynamic capability perspectives, while practically offering guidance for business leaders and policymakers aiming to implement AI in ways that are both effective and sustainable.
ANALYSIS OF FACTORS INFLUENCING GEN Z'S INTEREST IN INVESTING (CASE STUDY OF FEB STUDENTS OF MUHAMMADIYAH UNIVERSITY PURWOKERTO) Mega Aprillia Pratamasari; Ika Yustina Rahmawati; Wida Purwidianti; Alfato Yusnar Kharismasyah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12743

Abstract

This research aims to examine the influence of investment knowledge, investment motivation, technological developments and financial literacy on investment interest. This research uses a quantitative approach method. The data source used in this research is primary data, using data collection techniques by distributing questionnaires via the Google From link. The population in this study were active FEB students at Muhammadiyah University Purwokerto who had opened stock accounts at the Sharia Investment Gallery of the Indonesian Stock Exchange, Faculty of Economics and Business, Muhammadiyah University Purwokerto (GISBEI FEB UMP), totaling 3,104 students. The data analysis method in this research uses SEM (Structural Equation Model) using the PLS (Partial Least Square) analysis program version 3.0. In this study, all instruments were valid and reliable. The research results show that investment knowledge has a positive and insignificant effect on investment interest. Investment motivation has a positive and significant effect on investment interest. Technological developments have a positive and insignificant effect on investment interest. And financial literacy has a positive and significant effect on investment interest.
Co-Authors Alfato Yusnar Kharismasyah Fatmah Bagis Ika Yustina Rahmawati Maria Hasmi Ogun Prayoga Wida Purwidianti Zaki Nurhamam