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All Journal Jurnal Ilmiah Edunomika (JIE)
Ida Aryati DPW
UNIBA Surkarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Kualitas Pelayanan, Store Atmosphere Dan Harga Terhadap Kepuasan Konsumen Mie Gacoan (Studi Kasus Pada Mie Gacoan Manahan) Joko Prasetyo; Burhanudin Ahmad Yani; Ida Aryati DPW
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1968

Abstract

The purpose of this study was to determine the effect of Service Quality, Store Atmosphere and Price on Consumer Satisfaction of Gacoan Manahan Noodles. This research uses a descriptive quantitative approach. The population in this study were all consumers of Manahan gacoan noodles, amounting to 975 people, the sample in this study was 100 people. The results of this study have a significant influence between Service Quality, Store Atmosphere and Price on Consumer Satisfaction of Gacoan Manahan Noodles. Keywords: Service Quality, Store Atmosphere, Price and Customer Satisfaction
Co-Authors Burhanudin Ahmad Yani Joko Prasetyo