Jurnal Ilmiah Edunomika (JIE)
Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021

Kualitas Pelayanan, Store Atmosphere Dan Harga Terhadap Kepuasan Konsumen Mie Gacoan (Studi Kasus Pada Mie Gacoan Manahan)

Joko Prasetyo (UNIBA Surkarta)
Burhanudin Ahmad Yani (UNIBA Surkarta)
Ida Aryati DPW (UNIBA Surkarta)

Article Info

Publish Date
28 Feb 2021

Abstract

The purpose of this study was to determine the effect of Service Quality, Store Atmosphere and Price on Consumer Satisfaction of Gacoan Manahan Noodles. This research uses a descriptive quantitative approach. The population in this study were all consumers of Manahan gacoan noodles, amounting to 975 people, the sample in this study was 100 people. The results of this study have a significant influence between Service Quality, Store Atmosphere and Price on Consumer Satisfaction of Gacoan Manahan Noodles. Keywords: Service Quality, Store Atmosphere, Price and Customer Satisfaction

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Journal Info
Jurnal Ilmiah Edunomika (JIE)
Website

Abbrev

jie

Publisher

STIE AAS Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...