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All Journal Jurnal Ilmiah Edunomika (JIE)
Millatur rohmah
Universitas Muhammadiyah Sidoarjo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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The Impact Of Digital Marketing, Product Quality And Price On Consumer Buying Interest In Luce Coffee Products In Sidoarjo Millatur rohmah; Misti Hariasih
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10292

Abstract

This study aims to find out that Digital Marketing, Product Quality and Price have a significant effect on consumer buying interest. This research uses quantitative methods. Sampling using non-probability sampling technique. There were 96 respondents involved in this study. Data collection uses a questionnaire distributed via google form. As well as processing the data using the SPSS Statistics 25 program. This study obtained the results that Digital Marketing has a significant influence on consumer buying interest, product quality has a significant influence on consumer buying interest, and price has a significant influence on consumer buying interest in Luce Coffee products in Sidoarjo.
Co-Authors Misti Hariasih