Jurnal Ilmiah Edunomika (JIE)
Vol 7, No 2 (2023): EDUNOMIKA

The Impact Of Digital Marketing, Product Quality And Price On Consumer Buying Interest In Luce Coffee Products In Sidoarjo

Millatur rohmah (Universitas Muhammadiyah Sidoarjo)
Misti Hariasih (Universitas Muhammadiyah Sidoarjo)

Article Info

Publish Date
11 Aug 2023

Abstract

This study aims to find out that Digital Marketing, Product Quality and Price have a significant effect on consumer buying interest. This research uses quantitative methods. Sampling using non-probability sampling technique. There were 96 respondents involved in this study. Data collection uses a questionnaire distributed via google form. As well as processing the data using the SPSS Statistics 25 program. This study obtained the results that Digital Marketing has a significant influence on consumer buying interest, product quality has a significant influence on consumer buying interest, and price has a significant influence on consumer buying interest in Luce Coffee products in Sidoarjo.

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Journal Info
Jurnal Ilmiah Edunomika (JIE)
Website

Abbrev

jie

Publisher

STIE AAS Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...