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All Journal Journal of Economic, Bussines and Accounting (COSTING) Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Jurnal Ilmiah Edunomika (JIE) Journal of Management and Bussines (JOMB) Jurnal Inovasi Masyarakat
Rosmini Ramli
Fakultas Ekonomi Dan Bisnis, Universitas Jenderal Achmad Yani
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Determinan Risiko Pembiayaan Bagi Hasil Pada Bank Umum Syariah di Indonesia Rosmini Ramli; Desmiza
Al-Mashrafiyah (Jurnal Ekonomi, Keuangan dan Perbankan Syariah) Vol 6 No 2 (2022): Oktober
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/al-mashrafiyah.v6i2.31847

Abstract

This study aims to determine the effect of bank-specific and macroeconomic factors on financing risk for Islamic Commercial Banks. The financing risk in the previous study focused more on the overall financing risk involving the bank's internal and macroeconomic aspects, either separately or together. There is still limited research that examines financing specifically, both the use of these two factors separately or together, especially on the risk of profit-sharing financing. This study will complement the literature on the above issues. This study uses quantitative methods with panel data regression analysis using quarterly financial ratio data from Islamic Commercial Banks in Indonesia for the period 2012-2020. The results showed that the dominant bank-specific factor influenced the risk of profit-sharing financing, while the macroeconomic factor was only inflation which showed a significant effect.
Brand Image Terhadap Customer Loyalty melalui Customer Satisfaction pada Pengguna Produk Tupperware di Kota Bandung Angelita Permatasari Pardede; Rosmini Ramli
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8689

Abstract

This research aims to evaluate the impact of brand image dimensions on customer loyalty through customer satisfaction regarding Tupperware brand food & beverage container products, especially in the city of Bandung. Data collection was carried out through interviews with respondents aged 17-40 years and who had experience using and purchasing Tupperware products. Participation in this research involved 90 respondents using cross-sectional data collection techniques or one shot study. Data analysis used a quantitative descriptive approach, normality test, multiple linear regression, and Sobel test with the help of statistical software program of social science (SPSS) version 26. Of the ten hypotheses proposed, eight of them were strengthened by empirical findings. These results indicate that customer satisfaction can act as a link between the impact of brand image dimensions (brand strength, brand uniqueness, and brand liking) and customer loyalty. In conclusion, this research can provide benefits for companies and management related to Tupperware products and similar food & beverage container industries in developing relevant strategies to improve the quality of these attributes. Keywords: Brand Image, Customer Satisfaction, Customer Loyalty
Penerapan Digital Marketing pada Komunitas Cimahi Kreatif Ekonomi Produktif di Cimahi Rosmini Ramli; Esi Fitriani Komara; Rahardianto Rahardianto; Hariyadi Triwahyu Putra
Jurnal Inovasi Masyarakat Vol. 4 No. 3 (2024): Jurnal Inovasi Masyarakat
Publisher : LP2M Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33197/jim.v4i3.2251

Abstract

The purpose of this service is to help business actors, especially MSMEs in the Cimahi Creative Productive Economy community, utilize digital technology in order to increase the volume and promotion of their sales so that the public as potential customers/consumers can access and find out the details of the products or services offered. The problem of these MSMEs is that they still have limited ability and understanding in the use of digital technology to market the products or services created so that they experience obstacles in increasing sales and it is even difficult to introduce their products due to shifts in consumer behavior in purchasing consumer goods due to increasingly rapid technological developments. The method that will be used in solving the problem is to conduct a process of training and mentoring in the application of digital marketing so that it can have a direct impact on MSME actors. The results show that after the training process and continued with mentoring, the average business actor has been able to use digital marketing in his business, but there are still some who have not due to other obstacles such as devices and other technicalities.
PENGARUH SOCIAL MEDIA MARKETING DAN PRODUCT QUALITY TERHADAP CUSTOMER LOYALTY DENGAN BRAND IMAGE SEBAGAI VARIABLE INTERVENING (STUDI PADA PELANGGAN SERUM SKINTIFIC DI BANDUNG) Debora Amelia Widianti; Rosmini Ramli
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13849

Abstract

The purpose of this study was to examine social media marketing and product quality on customer loyalty with brand image as an intervening variable. The method used in this research is descriptive with a quantitative approach with classical assumption tests, multiple regression, sobel tests, and hypothesis testing. Data processing was carried out using the Statistical Program of Science (SPSS) version 26. The results showed that social media marketing, product quality, and brand image have a positive influence on Skintific serum customer loyalty in Bandung. Then the results of further research that social media marketing and product quality have a positive influence on the brand image of Skintific serum in Bandung. Next, the results of data processing that brand image can mediate the effect of product quality on Skintific serum customer loyalty in Bandung. However, it is different from the results of this data processing where brand image cannot mediate the effect of social media marketing on Skintific serum customer loyalty in Bandung. Keywords : Social Media Marketing, Product Quality, Customer Loyalty, Brand Image
Pengaruh Green Marketing Terhadap Minat Beli Pada Produk Fore Coffee Di Bandung Sofiatunnisa Amalia; Rosmini Ramli
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12167

Abstract

The objective of this study is to investigate the influence of various components of the green marketing mix. Specifically, green product, green price, green place, and green promotion on the purchase intentions of Fore Coffee in Bandung City. The data utilized in this research, sourced from 100 consumers who have previously engaged in transactions at Fore Coffee outlets in Bandung, underwent rigorous testing for validity, reliability, and classical assumptions. Employing purposive sampling, data collection was executed, and subsequent analysis was conducted using multiple linear regression facilitated by the Statistical Package for the Social Sciences (SPSS). Of the five hypotheses examined, empirical evidence supported three. The empirical findings suggest that the attributes of green product and green place positively correlate with purchase intentions, while no substantial impact was observed in relation to green price and green promotion. However, when considered collectively, these factors collectively influence purchase intentions. Further exploration by future researchers may uncover additional direct influencers of purchase intentions. The implications of this study's outcomes extend to the strategic planning of Fore Coffee's management and analogous industries, offering guidance on how to enhance the quality of these attributes to better align with consumer purchase intentions.
PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH KEPUASAN KONSUMEN HANDBODY LOTION MARINA DI KOTA BANDUNG Nur Wazdy Fadhilah; Rosmini Ramli
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.10520

Abstract

Tujuan dari penelitian ini untuk melihat bagaimana pengaruh electronic word of mouth dan brand image pada repurchase intention yang dimediasi oleh kepuasan konsumen Handbody Lotion Marina di Kota Bandung. Metode penelitian yang digunakan dalam penelitian ini telah dinyatakan lulus uji validitas dan uji reliabilitas. Alat yang digunakan untuk mengumpulkan data dari responden yaitu pria dan wanita yang dengan minimal rentang usia 17–40 tahun yang sudah pernah memakai produk Handbody Lotion Marina yang menjadi objek yang ukur dalam penelitian ini sebanyak 120 orang. Teknik pengumpulan data yang digunakan yaitu crosssectional atau one shot study. Teknik analisis data yang digunakan adalah regresi linear berganda dengan menggunakan alat bantu (SPSS) versi 26 dan menggunakan uji sobel. Dari tujuh hipotesis penelitian yang diusulkan, seluruh hipotesis didukung oleh data empiris. Temuan penelitian ini menunjukkan bahwa e-WOM dan brand image terhadap repurchase intention dapat mempengaruhi kepuasan konsumen. Hasil penelitian ini juga akan bermanfaat bagi pengelola objek yang dinilai dan industri kosmetik yang serupa karena akan membantu mereka membuat strategi untuk meningkatkan kualitas fitur tersebut.
PENGARUH RETURN ON ASSETS, CORPORATE SOCIAL RESPONSIBILITY DAN GOOD CORPORATE GOVERNANCE TERHADAP NILAI PERUSAHAAN Luthfiah Maharani Pujiastuti; Rosmini Ramli
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.14339

Abstract

Tujuan dari penelitian untuk menguji pengaruh return on asset, corporate social responsibility, kepemilikan institusional, dan kepemilikan manajerial terhadap nilai perusahaan. Pendekatan yang digunakan kuantitatif dengan populasi dari perusahaan LQ45 tercatat dalam BEI selama 2019-2023. Sampel ditentukan dengan purposive sampling berjumlah 14 dengan kriteria yang dibutuhkan peneliti. Penelitian dengan data sekunder berupa laporan keuangan tahunan dan laporan berkelanjutan yang dianalisis dengan regresi data panel. Temuan penelitian didapat nilai perusahaan dipengaruhi secara positif oleh ROA dan secara negatif oleh CSR, tetapi tidak dipengaruhi oleh CSR. Perusahaan perlu untuk meningkatkan efisiensi pengelolaan aset guna meningkatkan ROA, mengevaluasi program CSR agar tidak menurunkan persepsi pasar, dan memperkuat kepemilikan institusional untuk memperbaiki tata kelola serta mengurangi konflik keagenan.
PENGARUH INVESTMENT DECISION, DIVIDEND POLICY, DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN YANG TERDAFTAR DI INDEKS LQ45 TAHUN 2019-2023 Gilang Primamuda; Rosmini Ramli
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.15003

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keputusan investasi, kebijakan dividen, dan ukuran perusahaan terhadap nilai perusahaan yang tercatat dalam indeks LQ45 pada tahun 2019-2023. Nilai perusahaan dalam indeks LQ45 cenderung menurun pada 2019-2023. Total populasi penelitian ini adalah 69 perusahaan, dan kumpulan sampelnya adalah 18 perusahaan yang menggunakan teknik purposive sampling. Penelitian ini menggunakan metode penelitian kuantitatif dengan analisis regresi data panel. Data yang digunakan adalah data sekunder dari laporan keuangan perseroan yang tercantum dalam indeks LQ45 tahun 2019-2023. Hasil penelitian menunjukkan bahwa keputusan investasi berpengaruh positif terhadap nilai perusahaan, kebijakan dividen berpengaruh positif terhadap nilai perusahaan, dan ukuran perusahaan tidak berpengaruh terhadap nilai perusahaan. Secara bersamaan, keputusan investasi, kebijakan dividen, dan ukuran perusahaan memengaruhi nilai perusahaan.
Co-Authors Angelita Permatasari Pardede Debora Amelia Widianti Desmiza Esi Fitriani Komara Gilang Primamuda Hariyadi Triwahyu Putra Luthfiah Maharani Pujiastuti Nur Wazdy Fadhilah Rahardianto Rahardianto Sofiatunnisa Amalia