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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Administrasi dan Manajemen Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Community Service Jurnal Abdimas Kartika Wijayakusuma Journal of Social Research Jurnal Inovasi Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Hariyadi Triwahyu Putra
Universitas Jenderal Achmad Yani
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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Authenticity and Walkability of Iconic Heritage Destination in Bandung Indonesia Yadi, Yadi Ernawadi; Hariyadi Triwahyu Putra
International Journal of Science, Technology & Management Vol. 2 No. 4 (2021): July 2021
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i4.243

Abstract

This study aims to examine the effect of authenticity and walkability on revisit intention mediated by tourist satisfaction. These four variables are measured using a number of statements on a Likert scale which are confirmed to have completed the validity and reliability tests. Data were collected using a questionnaire which was distributed to 271 respondents based on convenience sampling. Furthermore, the data were obtained and analyzed using structural equation modeling (SEM) and the Sobel test as a basis for hypothesis testing. The results of the hypothesis test explain the rejection of the null hypothesis, which means that there is support for empirical data on the proposed research hypothesis. This illustrates that authenticity and walkability directly affect tourist satisfaction positively and significantly. Meanwhile, revisit intention is influenced positively and significantly both directly by authenticity and walkability and indirectly through tourist satisfaction. Thus, all attributes of authenticity and walkability have a very important role in fulfilling tourists' expectations when appreciating historical buildings in a heritage tourism area. The authenticity attributes of historical buildings that need the attention of relevant stakeholders are historical value, authenticity, originality, and maintenance. Some of the critical elements of walkability that also need to be maintained such as security, comfort, accessibility, connections with other destinations, and pedestrian friendliness for pedestrians.
The Effects of Halal Certification and Web Design on Purchase Intention Mediated by Brand Trust in E-Commerce of Halal Cosmetics Consumers in Bandung Raya Hariyadi Triwahyu Putra; Desi Riyanti; Dita Anggraeni
Ilomata International Journal of Management Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i3.793

Abstract

The purpose of this study is to analyze the effects of halal certification and web design on purchase intention mediated by brand trust in e-commerce of halal cosmetic consumers in Bandung Raya. The novelty of the research is the combination of the independent variables namely halal certification and web design taken from the previous research, with the Greater Bandung area as the research location. The instrument used as the data collection tool comprising 123 respondents who are the consumers of halal cosmetics, aged 15 to 64 to be assessed in this study. The technique of determining the sample, the number of samples and the data analysis techniques can be adjusted to the object of research conducted for further researches. The analytical tools to test the instrument data are validity and reliability tests, classical assumption tests and Sobel tests with SPSS version 25 software tools. Of the 7 proposed research hypotheses, 6 hypotheses are supported by empirical data. The results of this study can also be useful for object managers who are assessed regarding the design of strategies or programs that are relevant to improve the quality of these attributes.
The Effects of Halal Certification and Web Design on Purchase Intention Mediated by Brand Trust in E-Commerce of Halal Cosmetics Consumers in Bandung Raya Hariyadi Triwahyu Putra; Desi Riyanti; Dita Anggraeni
Ilomata International Journal of Management Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i3.793

Abstract

The purpose of this study is to analyze the effects of halal certification and web design on purchase intention mediated by brand trust in e-commerce of halal cosmetic consumers in Bandung Raya. The novelty of the research is the combination of the independent variables namely halal certification and web design taken from the previous research, with the Greater Bandung area as the research location. The instrument used as the data collection tool comprising 123 respondents who are the consumers of halal cosmetics, aged 15 to 64 to be assessed in this study. The technique of determining the sample, the number of samples and the data analysis techniques can be adjusted to the object of research conducted for further researches. The analytical tools to test the instrument data are validity and reliability tests, classical assumption tests and Sobel tests with SPSS version 25 software tools. Of the 7 proposed research hypotheses, 6 hypotheses are supported by empirical data. The results of this study can also be useful for object managers who are assessed regarding the design of strategies or programs that are relevant to improve the quality of these attributes.
The Effect of Cardinal Traits on Compulsive Buying on Zara Product Purchases in Jakarta-Bandung Shyfa Diana Yulianti Situmorang; Hariyadi Triwahyu Putra
Journal of Social Research Vol. 3 No. 2 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i2.1763

Abstract

This study aims to examine the effect of cardinal traits on compulsive buying mediated by hedonistic shopping. The research objects set in this study are women and men aged 18-60 years who have bought and used Zara brand clothing products in Jakarta and Bandung. The research methodology used was quantitative methodology, by making Likert scale questionnaires, in the number of research respondents as many as 125 people. This research phase is a classical assumption test, multiple regression, hypothesis test, and sobel test using an online calculator from Preacher with the help of statistical program of social science (SPSS) version 26. The results showed hedonistic shopping that successfully mediated two cardinal traits variables, including extraversion, and openness to compulsive buying, it is hoped that this study will gain knowledge about strategies that must be done to regulate and assess compulsive buying
Penerapan Digital Marketing pada Komunitas Cimahi Kreatif Ekonomi Produktif di Cimahi Rosmini Ramli; Esi Fitriani Komara; Rahardianto Rahardianto; Hariyadi Triwahyu Putra
Jurnal Inovasi Masyarakat Vol. 4 No. 3 (2024): Jurnal Inovasi Masyarakat
Publisher : LP2M Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33197/jim.v4i3.2251

Abstract

The purpose of this service is to help business actors, especially MSMEs in the Cimahi Creative Productive Economy community, utilize digital technology in order to increase the volume and promotion of their sales so that the public as potential customers/consumers can access and find out the details of the products or services offered. The problem of these MSMEs is that they still have limited ability and understanding in the use of digital technology to market the products or services created so that they experience obstacles in increasing sales and it is even difficult to introduce their products due to shifts in consumer behavior in purchasing consumer goods due to increasingly rapid technological developments. The method that will be used in solving the problem is to conduct a process of training and mentoring in the application of digital marketing so that it can have a direct impact on MSME actors. The results show that after the training process and continued with mentoring, the average business actor has been able to use digital marketing in his business, but there are still some who have not due to other obstacles such as devices and other technicalities.
Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Brand Love Pada Pengguna Laptop Merek Acer di Kota Cimahi Aldy Wijaya; Hariyadi Triwahyu Putra
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14684

Abstract

This research aims to analyze the influence of brand experience on brand loyalty through brand love among users of Acer laptops in the city of Cimahi. The research instrument has undergone validity and reliability testing, classic assumption testing, simple regression testing, and multiple regression testing. The instrument was used to collect data from respondents who are at least 17 years old and have used Acer laptops, which are the objects evaluated in this study. The number of respondents involved in this research is 90 individuals. The data instrument analysis was conducted using the SPSS software version 27 and Sobel test. The findings of this study indicate that brand experience has a positive effect on brand love, brand experience has a positive effect on brand loyalty, and brand love also has a positive impact on brand loyalty. However, brand love does not significantly mediate the relationship between brand experience and brand loyalty. What sets this research apart from previous studies is its focus on the city of Cimahi and the use of the latest secondary data in 2023.
Pengaruh Store Atmosphere dan Price terhadap Customer Loyalty yang Dimediasi Customer Satisfaction di Transmart Bandung dan Cimahi Ni Komang Prastiti Dewi; Hariyadi Triwahyu Putra
Intelektualita Vol 13 No 1 (2024): Jurnal Intelektualita: Keislaman, Sosial, dan Sains
Publisher : Wakil Rektor III Bidang Kemahasiswaan dan Kerjasama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/intelektualita.v13i1.22885

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Store Atmoshphere dan Price terhadap Customer Loyalty dimediasi Customer Satisfaction di Transmart Bandung dan Cimahi. Penelitian ini menggunakan metode kuantitatif. Setelah pengumpulan data melalui survei kuesioner,  dilakukan pengolahan data dengan teknik analisis regresi berganda  dengan menggunakan alat Statistical Program for Social Sciences (SPSS) versi 29 untuk melakukan analisis deskriptif dan tervalidasi. Selanjutnya kami menjalankan tes Sobel menggunakan kalkulator Sobel. Hasil menemukan bahwa Store Atmosphere mempunyai hubungan yang positif dan signifikan terhadap Customer satisfaction, Price mempunyai hubungan yang positif dan signifikan terhadap Customer satisfaction, Store Atmosphere mempunyai hubungan yang negatif dan tidak signifikan terhadap Customer loyalty, Price mempunyai hubungan yang positif dan signifikan terhadap Customer loyalty, Customer satisfaction mempunyai hubungan yang positif dan signifikan terhadap Customer loyalty, Store Atmosphere terhadap Customer loyalty mempunyai hubungan yang positif dan signifikan melalui Customer satisfaction, Price terhadap Customer loyalty mempunyai hubungan yang positif dan signifikansi melalui melalui Customer satisfaction.
Unveiling Consumer Choices: Navigating Tupperware's Market in Cimahi City - The Dynamic Interplay of Perceived Value, Price, and Brand Image on Repurchase Intentions, Mediated by Customer Satisfaction in the Era of Evolving Trends Zain, Nabilla Fawwaz; Putra, Hariyadi Triwahyu
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1654

Abstract

This research aims to analyze the impact of perceived value, price and brand image on repurchase intention, mediated by customer satisfaction in the Tupperware product market in Cimahi City amidst developing consumer trends. Using a quantitative approach, data was collected through surveys from Tupperware consumers in Cimahi City. The results of statistical analysis show that there is a significant relationship between perceived value, price and brand image and repurchase intention. Customer satisfaction has also been proven to mediate the relationship between independent variables and repurchase intention. These findings provide in-depth insight into the factors that influence consumer purchasing decisions in the context of Tupperware products. Managerial implications and future research directions are also discussed. This study is expected to help companies optimize marketing strategies and increase customer loyalty in the face of continuously developing market dynamics.
ANTECEDENTS AND CONSEQUENCES OF MEMORABLE TOURISM EXPERIENCE Ernawadi, Yadi; Hariyadi Triwahyu Putra
Dinasti International Journal of Management Science Vol. 1 No. 5 (2020): Dinasti International Journal of Management Science (May - April 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i5.280

Abstract

The purpose of the research is to examine the role of memorable tourism experience in mediating the impact of destination image on tourist revisit intention. Nowadays, memorable tourism experience needs attention in marketing research area to develop its operational definition related to the specific object such as artificial tourism. The administered questionnaires were used to collect the data from the domestic tourists who were enjoying the resort. Structural equation model has been used to analyze the data and examined the hypotheses. The findings of the research illustrate that memorable tourism experience mediates the influence of destination image toward tourist revisit intention. Based on the limitation of the research, the future research is proposed to widen area of the research in context of tourism industry besides sampling technique related to generalization objective.
Dampak Harga dan Citra Merek terhadap Minat Beli Ulang yang Dimediasi oleh Kepuasan Pelanggan pada Produk Sabun Mandi Batang Merek Lifebuoy di Kota Bandung Azhari, Anisa Listia; Putra, Hariyadi Triwahyu
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10317

Abstract

This study aims to analyze the effect of price and brand image on repurchase intention of Lifebuoy brand bath soap products in Bandung City, with customer satisfaction as a mediating variable. Data were collected through instruments that had been tested for reliability and validity, with a sample of 120 respondents who had used the product. The sampling technique used was purposive sampling, and this study used a cross-sectional approach. Data analysis was carried out using descriptive test methods and multiple linear regression using SPSS version 23, as well as the Sobel test to test mediation. The results showed that price and brand image significantly influenced repurchase intention, and customer satisfaction acted as a mediator in the relationship. In conclusion, this study provides new insights related to the factors that influence repurchase intention, especially in the context of Lifebuoy bath soap bars in Bandung City, and is expected to be a reference for managers in designing more effective marketing strategies. Keywords: Price, Brand Image, Customer Satisfaction, Repurchase Intention
Co-Authors Aldy Wijaya Alif Fajar Suhendar Andreas Tri Hermawan Sinulingga Azhari, Anisa Listia Azzam Muhammad Rizki Desi Riyanti Desmiza, Desmiza Devita Dwi Anggraeni Dita Anggraeni Ernawadi, Yadi Esi Fitriani Komara Ghea Revina Wigantini Hanauli Junias Br. Sitorus Islami, Qhaerani Nurul Khairunnisa, Nur Fakhirah Maulana Adam Pratama Milah, Irvan Saeful Muhamad Michael Atmaka Mulyawati, Ropita Ni Komang Prastiti Dewi Rahardianto Rahardianto Rio Sahrul Herdiansyah Rosmini Ramli Sani Kautsar Ibadurrahman Shyfa Diana Yulianti Situmorang Sidiq, Muhamad Fazri Sumiyati, Euis Eti Surya Pratama Nugraha Syabania, Genya Hergina Syaira Nur Hafifah Yadi Yadi, Yadi Ernawadi Zain, Nabilla Fawwaz