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Dian Siskawati
School of Architecture, Planning and Policy Development, Institut Teknologi Bandung; Budget Revision & Non-Tax Revenue Staff, Secretariat of the Directorate General of Land Transportation, Ministry of Transportation, Indonesia
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Mechanical Engineering Transportation

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Gamification: Strategy to Pull the Intention of DKI Jakarta Residents (Choice User) to Use Public Transportation Dian Siskawati; Puspita Dirgahayani
PENA TEKNIK: Jurnal Ilmiah Ilmu-Ilmu Teknik VOLUME 9 NUMBER 1 MARCH 2024
Publisher : Faculty of Engineering, Andi Djemma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51557/pt_jiit.v9i1.2521

Abstract

The higher practice of private car use in DKI Jakarta amid the implementation of the TDM strategy that continues to be developed leads to increased traffic congestion, which in turn causes economic losses, deteriorated air quality, and an increase in acute respiratory tract infection cases. Innovation is needed in the pull strategy of DKI Jakarta residents to suppress this behavior, especially those who have (access to) private vehicles to switch to public transportation. This study tries to analyze the effect of gamification on the behavioral intentions of DKI Jakarta residents (choice users) to use public transit for their daily activities (school/college/work). Modifications to the Theory of Planned Behavior (TPB) were carried out to investigate the influence of gamification through attitudes and behavioral control on behavioral intentions to use public transportation. The theory was tested using questionnaire data from 200 respondents with SEM-PLS analysis. The elements of points, levels, rewards, and games are used as indicators of gamification. This study shows that gamification positively and significantly affects attitudes and behavioral control. The study findings confirm the significant positive influence of attitudes on behavioral intentions to use public transportation. The results of this research can also be used as material for consideration in pull strategy (TDM) policy innovation in DKI Jakarta.
Co-Authors Dirgahayani, Puspita