Peringatan Harefa
University Of Nias, North Sumatra, Indonesia

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Analysis of Customer Resistance to Internet Network Tariffs at Plasa Telkom Gunungsitoli Desman Gea; Ayler Beniah Ndraha; Peringatan Harefa; Eliyunus Waruwu
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.2884

Abstract

This research aims to analyze customer resistance to the internet network tariff policy at Plasa Telkom Gunungsitoli, focusing on the inconsistency of tariffs applied by PT Telekomunikasi Indonesia. Using a descriptive qualitative approach, this study collected primary data through direct interviews and secondary data from documentation, and analyzed the data using the Miles and Huberman model. The results show customer dissatisfaction with tariff inconsistency and service quality that does not match the price paid, leading to customer resistance. The findings also highlight the importance of transparency, improved service quality, and responsiveness to complaints in maintaining customer trust and satisfaction. In addition, incentivizing loyal customers and effective information management are important strategies in overcoming customer resistance. In conclusion, to deal with customer resistance, PT Telekomunikasi Indonesia needs to adopt a holistic approach that includes tariff policy transparency, service quality improvement, and continuous policy evaluation. The implementation of this strategy will increase customer satisfaction and strengthen the company's reputation as a leading telecommunications service provider.
Analysis of the Application of The Siks-ng Application at The Gunung Gabungan Village Office, Gomo Sub-District South Nias District Eben Haezer Zebua; Ayler Beniah Ndraha; Delipiter Lase; Peringatan Harefa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3166

Abstract

The purpose of this research is to analyze the application of the Next Generation Social Welfare Information System (SIKS-NG) in Gunung Gabungan Village, Gomo Sub-district, South Nias Regency, and identify the obstacles faced in its use. The research method used is qualitative, with data collection techniques through observation, interviews, library research, and documentation. This research involved village officials and users of the SIKS-NG application as key informants. The results showed that although the SIKS-NG application has the potential to improve the efficiency of community data management, various obstacles such as the lack of understanding of village officials, limited infrastructure, and human resource capacity issues hinder the optimization of application use. Direct observations and interviews with informants revealed that intensive training and improved technological infrastructure are needed to support the implementation of this application. Further discussion shows the importance of collaboration between central and local governments as well as support from educational institutions in developing the capacity of village officials. This study concludes that the implementation of SIKS-NG in Gunung Gabungan Village requires a systematic and sustainable approach to overcome various obstacles, as well as to ensure the sustainability and effectiveness of the application in improving public services. Recommendations are given for the development of more comprehensive training and improved infrastructure to support optimal use of the application.