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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Rahaditya Dimas Prihardianto
Telkom University Surabaya, Indonesia
Economics, Econometrics & Finance

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Application Of Omni-Channel Strategy In Optimizing The Supply Chain Digitalization Process In Indonesia (Case Study: PT X) Reinardus Andoni Nasera Putra; Rahaditya Dimas Prihardianto; Paramaditya Arismawati
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.2976

Abstract

PT X is a staple food producer company that employs a make-to-stock (MTS) production strategy. In the implementation of MTS used by PT X, customer needs are met through the sale of ready-made product stocks. The advent of the digitalization era has introduced new strategies that can be applied in the development of the supply chain, particularly in Indonesia. To achieve success in the digitalization process, the omnichannel function involves integrating online and offline channels and providing real-time information and services to customers to enhance their engagement. A profound understanding of omnichannel implementation is required, and this research utilizes a game theory approach as a tool to assess the success of omnichannel. Subsequently, a comparison of the best strategies generated in the game theory modeling needs to be conducted. The aim of this research is to enable companies to have a strategy in digitalization implementation to be more responsive to market changes and meet the increasing expectations of customers. However, to achieve success in omnichannel implementation, companies need to invest and commit to facing challenges and optimizing opportunities offered by this strategy.
Co-Authors Paramaditya Arismawati Reinardus Andoni Nasera Putra