Klemens Mere
Universitas Wisnuwardhana, Malang, Indonesia

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Analysis of the Implementation of Training and Development Programs for Teachers in the Context of Curriculum Change: Evaluation and Recommendations Muhammad Ybnu T; Eli Retnowati; Maftuhah Dewi; Klemens Mere; Bayu Purbha Sakti
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2918

Abstract

The implementation of training and development programs for teachers plays a crucial role in enhancing their skills and capabilities, especially in the context of curriculum change. This study conducts a comprehensive analysis of such programs, focusing on their effectiveness, challenges, and areas for improvement. Through a literature review approach, various scholarly works, empirical studies, and best practices are examined to evaluate the impact of training and development initiatives on teacher performance and student outcomes. The evaluation encompasses aspects such as program design, delivery methods, content relevance, participant engagement, and organizational support. It delves into the strategies employed to address the evolving needs of teachers amid curriculum transformations, considering factors like technological integration, pedagogical innovations, and curriculum alignment. Furthermore, the study explores the role of continuous professional development in sustaining teacher motivation, fostering a culture of lifelong learning, and adapting to dynamic educational landscapes. Based on the analysis, several recommendations are proposed to enhance the efficacy of training and development programs for teachers. These recommendations encompass tailored professional development pathways, collaborative learning communities, mentorship programs, feedback mechanisms, and resource allocation strategies. The findings of this study contribute valuable insights to educational policymakers, administrators, and stakeholders involved in designing and implementing teacher training initiatives within the framework of curriculum change.  
Consumer Behavior in the Age of AI: The Role of Personalized Marketing and Data Analytics in Shaping Purchase Decisions Izharuddin Pagala; Muhammad Asir; Klemens Mere; Utami Puji Lestari; Heidi Siddiqa
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2947

Abstract

In the contemporary digital era, artificial intelligence (AI) has revolutionized the landscape of consumer behavior by enabling personalized marketing and advanced data analytics. This article reviews existing literature to explore the role of AI in shaping purchase decisions. The emergence of AI technologies allows marketers to leverage vast amounts of consumer data to create personalized experiences, enhancing customer engagement and satisfaction. Through personalized marketing strategies, companies can deliver tailored content, product recommendations, and targeted advertisements that align with individual consumer preferences. The integration of data analytics provides deeper insights into consumer behavior, enabling businesses to anticipate trends and make informed decisions. This literature review examines various case studies and empirical research to highlight the effectiveness of AI-driven marketing strategies in influencing consumer purchase decisions. The findings indicate that personalized marketing, underpinned by sophisticated data analytics, not only enhances consumer trust and loyalty but also drives higher conversion rates. This study underscores the importance of embracing AI technologies for businesses aiming to stay competitive in an increasingly digital marketplace.  
Green Marketing, Consumer Perception, and Environmental Awareness on Sustainable Purchase Intention Endang Sungkawati; Klemens Mere; Nova Dwi Hernanik; Dian Rokhmawati
Annals of Management and Organization Research Vol. 7 No. 4 (2026): May
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i4.3924

Abstract

Purpose: This study examines the relationship between consumer perception, environmental awareness, and sustainable purchase intention, with a green marketing strategy as a mediating variable. It also addresses the limited empirical evidence on green marketing implementation in tourism-based MSMEs. Research Methodology: This study applies a quantitative explanatory approach. Data were collected using questionnaires from 150 visitors across nine tourism villages in Malang, East Java, Indonesia. Path analysis was used to test both direct and indirect relationships between the variables. Results: The results show that consumer perception, environmental awareness, and green marketing strategies have positive and significant effects on sustainable purchase intention. Green marketing strategies also mediate the relationship between consumer perception, environmental awareness, and purchase intention. Consumers show a stronger intention to purchase MSME products that emphasize eco-friendly packaging, natural materials, and clear sustainability messages. Conclusions: Green marketing strategies play a critical role in strengthening sustainable purchase intentions when supported by positive consumer perceptions and environmental awareness. Limitations: This study is limited to tourism villages in one region and focuses only on tourist respondents. Contributions: This study provides empirical evidence of the mediating role of green marketing strategies in tourism village MSMEs. It offers practical insights for MSME actors and local stakeholders to design more effective sustainability-oriented marketing strategies.