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Sandra Olifia
Universitas Pamulang
Humanities Education Social Sciences

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Remaja dan Anonimitas di Dunia Maya: Mencegah Cyberbullying Melalui Literasi Digital Olifia, Sandra; Gusma, Afni Yoana Tjahyani; Haqiqi, Putra
Jurnal Pustaka Dianmas Vol 5, No 1 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v5i1.5562

Abstract

Kegiatan Pengabdian kepada Masyarakat ini diselenggarakan oleh dosen Program Studi Ilmu Komunikasi Universitas Pamulang dengan tujuan meningkatkan literasi digital dan etika penggunaan media sosial di kalangan remaja. Kegiatan yang bertempat di SMA Terpadu Baitul Hikmah, Depok, ini menjadi respons atas maraknya fenomena cyberbullying yang dimediasi oleh akun anonim. Metode yang digunakan meliputi ceramah, diskusi interaktif, serta studi kasus yang disajikan melalui presentasi digital dan tayangan video untuk menggugah kesadaran peserta. Materi yang disampaikan mencakup pemahaman tentang karakteristik media sosial, konsep anonimitas, dampak negatif cyberbullying, dan pentingnya penggunaan media sosial secara cerdas serta bertanggung jawab. Melalui penyuluhan ini, diharapkan para peserta tidak hanya memahami konsekuensi dari perilaku daring yang tidak etis, tetapi juga mampu mencegah terjadinya cyberbullying dalam aktivitas online mereka. Kegiatan ini juga mengupayakan sinergi antara sekolah, keluarga, dan masyarakat untuk mendukung terciptanya lingkungan digital yang aman dan sehat bagi perkembangan remaja. Hasil pengabdian diharapkan menjadi acuan dalam pengembangan program literasi digital di tingkat sekolah sebagai upaya menumbuhkan budaya bermedia sosial yang positif.
Literasi Iklan Digital Edukasi Anti Pembelian Impulsif Siswa-Siswi SMK Puspita Husada Sandra Olifia; Herik Kurniawan
Jurnal Pustaka Dianmas Vol 6, No 1 (2026)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v6i1.7297

Abstract

This Community Service activity aims to improve digital advertising literacy and build anti-pembelian impulsif awareness among students of SMK Puspita Husada, South Tangerang. This program is motivated by the increasing exposure to digital advertising through social media that utilizes algorithms, influencers, hidden endorsements, and various persuasive strategies that have the potential to encourage adolescent consumer behavior. As active users of digital media, adolescents are a group vulnerable to impulsive buying behavior due to the influence of trends, Fear of Missing Out (FOMO), and the need for social recognition. The activity was carried out through counseling methods, lectures, interactive discussions, and sharing sessions involving lecturers and students of the Communication Studies Program at Pamulang University. The material provided covered media literacy, advertising literacy, persuasive strategies in digital advertising, consumer behavior, and wise financial management. The results of the activity showed an increase in participants' understanding of various forms of persuasion in digital advertising, such as flash sales, fake testimonials, crossed-out prices, and the use of buzzers. In addition, participants demonstrated a more critical awareness of commercial content in digital media and the importance of distinguishing needs from wants. This activity contributes to strengthening digital literacy among teenagers to be more critical, rational, and responsible in facing consumer culture in the digital era.
Co-Authors Gusma, Afni Yoana Tjahyani Haqiqi, Putra Herik Kurniawan