Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal urnal Interaksi: Jurnal Ilmu Komunikasi Community Engagement and Emergence Journal (CEEJ)
Sabrina Sofi Qadrifa
Universitas Pamulang
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Brand Association, Trust, and Loyalty in Coffee Culture Among Young Consumers Sabrina Sofi Qadrifa; Rossa Rikha Putri Rachim
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.12069

Abstract

The rapid growth of Indonesia’s food and beverage (F&B) industry, particularly the coffee subsector, has transformed coffee consumption into an important part of modern lifestyle and social interaction among younger consumers. The increasing number of coffee shops and shifting consumer preferences have intensified competition, requiring businesses to focus not only on product quality but also on building strong brand perceptions and customer relationships. In this context, understanding how brand-related factors contribute to customer loyalty becomes increasingly important. Accordingly, this study seeks to examine the influence of brand association on brand loyalty by considering customer trust as a mediating variable. This research involves 200 respondents selected through purposive non-probability sampling. This study utilized a questionnaire as instrument for data collection, while data analysis was performed using PLS-SEM. The findings demonstrate that brand association exerts a significant positive influence on both customer trust and brand loyalty, while customer trust likewise contributes positively to the enhancement of brand loyalty. Moreover, customer trust serves as a mediating variable in the relationship between brand association and brand loyalty. The results imply that brand loyalty is shaped not only by the direct influence of brand association, but also indirectly through the presence of customer trust. Overall, strengthening brand association and sustaining customer trust are essential for fostering brand loyalty. This study enriches the branding literature by clarifying the mediating role of trust in the relationship between brand association and brand loyalty while offering guidance for businesses to develop trust and loyalty.
Efektivitas Peran Humas dan Sistem CRM dalam Meningkatkan Kepuasan Pengguna Jasa Kepelabuhanan Rossa Rikha Putri Rachim; Sabrina Sofi Qadrifa
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 2 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i2.25027

Abstract

Customer satisfaction plays a vital role in assessing the quality of a service. A service is considered successful when it meets the needs and expectations of its users. Therefore, measuring customer satisfaction is essential to delivering services that are more effective, efficient, and responsive. One of the key challenges is maintaining a customer-oriented service focus. This study aims to examine the role of Public Relations at the Pelindo Bengkulu Branch in enhancing service satisfaction, exploring the communication media used to foster customer engagement, and identifying communication-related challenges. The research applies a qualitative descriptive approach, gathering data through observations, questionnaires, and institutional documentation. The findings show that Pelindo Bengkulu has implemented several initiatives to improve customer satisfaction, including a direct-contact Customer Care line and the strategic use of Instagram as a platform for delivering information and building relationships with customers.
Co-Authors Rossa Rikha Putri Rachim Rossa Rikha Putri Rachim