Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal JURNAL KOMUNIKATIO Community Engagement and Emergence Journal (CEEJ)
Rossa Rikha Putri Rachim
Universitas Pamulang
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Brand Association, Trust, and Loyalty in Coffee Culture Among Young Consumers Sabrina Sofi Qadrifa; Rossa Rikha Putri Rachim
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.12069

Abstract

The rapid growth of Indonesia’s food and beverage (F&B) industry, particularly the coffee subsector, has transformed coffee consumption into an important part of modern lifestyle and social interaction among younger consumers. The increasing number of coffee shops and shifting consumer preferences have intensified competition, requiring businesses to focus not only on product quality but also on building strong brand perceptions and customer relationships. In this context, understanding how brand-related factors contribute to customer loyalty becomes increasingly important. Accordingly, this study seeks to examine the influence of brand association on brand loyalty by considering customer trust as a mediating variable. This research involves 200 respondents selected through purposive non-probability sampling. This study utilized a questionnaire as instrument for data collection, while data analysis was performed using PLS-SEM. The findings demonstrate that brand association exerts a significant positive influence on both customer trust and brand loyalty, while customer trust likewise contributes positively to the enhancement of brand loyalty. Moreover, customer trust serves as a mediating variable in the relationship between brand association and brand loyalty. The results imply that brand loyalty is shaped not only by the direct influence of brand association, but also indirectly through the presence of customer trust. Overall, strengthening brand association and sustaining customer trust are essential for fostering brand loyalty. This study enriches the branding literature by clarifying the mediating role of trust in the relationship between brand association and brand loyalty while offering guidance for businesses to develop trust and loyalty.
Efektivitas Komunikasi Guru Melalui Retorika Aristotelian: Kerangka Logos, Ethos, dan Pathos Dalam Komunikasi Guru Orangtua Anak Usia Dini Rossa Rikha Putri Rachim; Iis Mardiansyah; Diah Tri Andini
JURNAL KOMUNIKATIO Vol. 12 No. 2 (2026): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v12i2.24788

Abstract

Communication between teachers and parents in early childhood education (ECE) settings remains a persistent challenge, often characterized by one-way information delivery that limits parental engagement and undermines educational partnership. While existing literature has extensively examined teacher communication competence in corporate and leadership contexts, its application to ECE teacher-parent communication particularly through a structured rhetorical framework remains significantly underexplored. This study addresses that gap by applying Aristotle's classical rhetorical theory, specifically the triadic dimensions of logos (logical clarity and message structure), ethos (speaker credibility and trustworthiness), and pathos (emotional engagement and empathy), as an analytical framework to evaluate teachers' communication effectiveness with parents at TK IT Al-Fajar Bengkulu. Aristotle argued that persuasive and effective communication is achieved not through a single dimension alone, but through the integrated and simultaneous activation of all three rhetorical appeals a principle that this study adapts into the educational communication context. Employing a descriptive qualitative approach, data were collected through participatory observation, in-depth interviews with four teachers and eight parents, and documentation analysis. Findings reveal that communication effectiveness is achieved when teachers organize messages systematically and accessibly (logos), demonstrate consistent relational credibility rooted in deep knowledge of each child (ethos), and establish authentic emotional connections through and empathic engagement (pathos). Crucially, this study finds that in ECE contexts, ethos functions as a foundational prerequisite that determines the receptivity of both logos and pathos a nuance absent in prior corporate-focused frameworks. The integration of Aristotelian rhetoric into ECE communication practice provides both a theoretical contribution to educational communication studies and a practical framework for developing teachers' professional communication competence.
Co-Authors Diah Tri Andini Iis Mardiansyah Sabrina Sofi Qadrifa