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All Journal BAREKENG: Jurnal Ilmu Matematika dan Terapan JURNAL PengaMAS Journal of Mathematics, Computation and Statistics (JMATHCOS)
Kurnadipare, Aleytha Ilahnugrah
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Energy Engineering Mathematics Mechanical Engineering Physics Social Sciences Transportation

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Journal : Journal of Mathematics, Computation and Statistics (JMATHCOS)

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Penerapan Analisis Faktor Eksplanatori pada Pengambilan Keputusan Mahasiswa Membeli Produk Online di Kota Makassar Ihsan, Hisyam; Wahyuni, Maya Sari; Kurnadipare, Aleytha Ilahnugrah
Journal of Mathematics, Computations and Statistics Vol. 6 No. 2 (2023): Volume 06 Nomor 02 (Oktober 2023)
Publisher : Jurusan Matematika FMIPA UNM

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Abstract

Abstract. This research is applied research using exploratory factor analysis in the decision making of students buying online products in Makassar City. The data collection method used was a survey through a questionnaire. There are 8 explanatory variables or factors that are the focus of the research, each consisting of 4 indicators with a total of 240 respondents. Tests were performed using KMO, Bartlett and MSA tests, as well as confirmation of eigenvalues greater than 1 and based on emerging loading factors, 8 factors influence student decision making to buy online products, namely customer review factors, process factors and free shipping costs, influencer marketing factors, price factors, distribution factors, promotion factors, product factors, and shopping terms factors.
Co-Authors Amaliya, Sri Firdausa, Farah Putri Harpiani, Harpiani Hisyam Ihsan Mualifah, Laily Nissa Atul Sukarna Sukarna Wahyuni, Maya Sari Yenni Angraini