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ANALISIS PENGARUH CITRA MEREK, PERSEPSI HARGA, KUALITAS PRODUK, DAN PROGRAM PROMOSI TERHADAP LOYALITAS PELANGGAN (Survei pada Pelanggan Madu Arbain di Surakarta) Sukarna, Sukarna; Suddin, Alwi; Sutarno, Sutarno
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 13, No 1 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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This study aims to analyze the influence of brand image, product quality, price perception and promotion program of the loyalty of arbain honey customers in Surakarta. The population of this research is all arbain honey customers in all sub-districts in Surakarta city by using a sample of 100 respondents, which are limited to customers only by purposive sampling method. Data collection techniques using questionnaire instruments through testing validity and reliability. Processing data using spss version 21. Regression requirements test using classical assumption test while hypothesis testing using multiple linear regression test, t test, F test and coefficient of determination (R2). The test results using the t test can be concluded that brand image, product quality, and promotion program partially have a significant effect on the loyalty of arbain honey customers in Surakarta, with the three of p-value < 0.05. But based on the results of the t test also states that the perception of prices does not significantly influence the loyalty of arbain honey customers in Surakarta with a p-value of 0.309 > 0.05. The test results also show that the brand image has the most dominant influence on customer loyalty of arbain honey products in Surakarta with a regression coefficient of 0.320.

ANALISIS PENGARUH CITRA MEREK, PERSEPSI HARGA, KUALITAS PRODUK, DAN PROGRAM PROMOSI TERHADAP LOYALITAS PELANGGAN (Survei pada Pelanggan Madu Arbain di Surakarta) Sukarna, Sukarna; Suddin, Alwi; Sutarno, Sutarno
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 13 No. 1 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the influence of brand image, product quality, price perception and promotion program of the loyalty of arbain honey customers in Surakarta. The population of this research is all arbain honey customers in all sub-districts in Surakarta city by using a sample of 100 respondents, which are limited to customers only by purposive sampling method. Data collection techniques using questionnaire instruments through testing validity and reliability. Processing data using spss version 21. Regression requirements test using classical assumption test while hypothesis testing using multiple linear regression test, t test, F test and coefficient of determination (R2). The test results using the t test can be concluded that brand image, product quality, and promotion program partially have a significant effect on the loyalty of arbain honey customers in Surakarta, with the three of p-value < 0.05. But based on the results of the t test also states that the perception of prices does not significantly influence the loyalty of arbain honey customers in Surakarta with a p-value of 0.309 > 0.05. The test results also show that the brand image has the most dominant influence on customer loyalty of arbain honey products in Surakarta with a regression coefficient of 0.320.

MENINGKATKAN PRESTASI BELAJAR MATEMATIKA MELALUI TUGAS TERSTRUKTUR DISERTAI UMPAN BALIK Sukarna Sukarna; Syafaruddin Syafaruddin
SIGMA: JURNAL PENDIDIKAN MATEMATIKA Vol 4, No 2: Desember 2012
Publisher : Universitas Muhammadiyah Makassar

Penelitian ini adalah penelitian tindakan kelas (Classroom Action Research) yang bertujuan untuk meningkatkan hasil belajar matematika siswa melalui strategi pembelajaran melalui tugas terstruktur disertai umpan balik. Subjek penelitian ini adalah siswa Kelas VII/H SMP Negeri 1 Sungguminasa dengan jumlah siswa 36 orang. Pengumpulan data dilaksanakan dengan menggunakan lembar observasi dan tes hasil belajar yang diberikan pada setiap akhir siklus. Data yang diperoleh dianalisis dengan menggunakan analisis deskriptif kuantitatif dan kualitatif. Hasil analisis menunjukkan adanya peningkatan hasil belajar matematika siswa Kelas VII/H SMP Negeri 1 Sungguminasa. Ini dapat dilihat dari skor rata-rata hasil belajar matematika siswa yang pada siklus I sebesar 78,30 yang berada pada kategori sedang dengan standar deviasi 7,77. Siswa yang tuntas belajarnya adalah 34 orang dengan persentase 94,44% sedangkan yang belum tuntas belajar 2 orang dengan persentase 5,56%. Pada siklus II skor rata-rata hasil belajar siswa meningkat menjadi 82,29 yang berada pada kategori tinggi dengan standar deviasi 5,79. Siswa yang tuntas belajarnya meningkat menjadi 35 orang dengan persentase 97,22% sedangkan yang belum tuntas belajar berkurang menjadi 1 orang dengan persentase 2,78%. Di samping itu, data hasil observasi di setiap siklusnya menunjukkan adanya perubahan sikap siswa ke arah yang lebih positif, baik dari segi sikap dalam belajar, keaktifan, maupun kedisiplinan dalam mengerjakan tugas serta PR. Pada akhirnya dapat disimpulkan bahwa strategi pembelajaran tugas terstruktur disertai umpan balik dapat meningkatkan hasil belajar matematika siswa Kelas VII/H SMP Negeri 1 Sungguminasa Kabupaten Gowa.

Pelatihan Penulisan Artikel Ilmiah dan Manajemen Referensi bagi Dosen Institut Ilmu Kesehatan Pelamonia Poewanto, Bobby; Aswi, Aswi; Fahmuddin, Muhammad; Sukarna, Sukarna
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 3 No 2 (2023): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v3i2.2516

In Indonesia, one of the benchmarks for lecturer performance can be noticed from their publications. Therefore, it is important for lecturers to continue improving their knowledge and skills in writing a scientific article such as reference management skills. Prior to the service activities, an analysis of problems related to writing a scientific article was carried out. The service activity began with a pre-test to measure the extent of the participants' understanding in writing a scientific article and reference management. Furthermore, two trainings namely scientific article writing training and reference management training were presented by the speakers. After the training, a discussion session was held between the participants and team. The activity ends with a post-test to measure the extent to which the participants' knowledge and skills have increased in scientific article writing and reference management. Reflection on the implementation of this program is carried out by team leader and team to review all the benefits and weakness of this program and its implementation. Partners in this service are Lecturers of Institut Ilmu Kesehatan Pelamonia with 46 participants. The results achieved in this service are: before the presentation of the material, 75% of the participants still lacked in understanding regarding the writing a scientific article in Reputable International Journals. After the presentation of the material, 93.5% of the participants had understood the writing a scientific article in Reputable International Journals.

Strategi Promosi melalui Media Sosial dalam Meningkatkan Jumlah Siswa di SMP Fajrul Islam dalam Perspektif Islam Sukarna, Sukarna
EduInovasi: Journal of Basic Educational Studies Vol 4 No 1 (2024): EduInovasi: Journal of Basic Educational Studies
Publisher : Fakultas Tarbiyah IAI Nasional Laa Rooiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/edui.v4i1.5471

This study aims to determine promotion strategies through social media in increasing the number of students at SMP Fajrul Islam, research methods. namely a descriptive qualitative method that emphasizes observing a phenomenon and researching more on the substance of the meaning of the phenomenon. The results of the study stated that in carrying out a promotion strategy to get students it could be done in two ways, namely 80% utilization of social media such as WhatsApp, Facebook. And Instagram. The 20% is done by going directly to the field promotions. The proper use of social media to promote schools is able to prove that schools can compete healthily to gain a good image in the eyes of society. The use of promotional social media can be done effectively and efficiently because it doesn't take up a lot of time so it can be done anytime and anywhere. continue to instill the most important religious teachings such as having a dhuha prayer program every morning, reading and writing the Koran, tahfidz qur'an, safinah books and muhadhoroh as a way to continue to instill Islamic Sharia in schools.

Pemodelan Spasial Bayesian dalam Menentukan Faktor yang Mempengaruhi Kejadian Stunting di Provinsi Sulawesi Selatan Aswi, Aswi; Sukarna, Sukarna
Journal of Mathematics, Computations and Statistics Vol. 5 No. 1 (2022): Volume 05 Nomor 01 (April 2022)
Publisher : Jurusan Matematika FMIPA UNM

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Indonesia is a country with a high prevalence of stunting. One of the provinces in Indonesia that has a fairly high number of stunting cases is South Sulawesi Province. Research on stunting cases and their causes has been done. However, these researches have not implemented the Bayesian Spatial Conditional Autoregressive (CAR) model. This study aims to determine the factors that influence the incidence of stunting in South Sulawesi Province by implementing various Bayesian spatial CAR Leroux models with and without covariates included in the model. The results showed that the best model for modeling stunting cases in South Sulawesi Province in 2020 is the Bayesian spatial CAR Leroux model with hyperprior Inverse-Gamma IG (0.5;0.0005) by including the covariates of the percentage of poverty and the percentage of children under five 0-59 months of malnutrition. The percentage of poverty and the percentage of children under five 0-59 months of malnutrition have a positive effect on the incidence of stunting. The higher the percentage of poverty and the percentage of children aged 0-59 months with malnutrition in an area, the higher the risk of stunting in that area. 50% of districts/cities in South Sulawesi Province are in the high-risk category of stunting. Parepare City is the city with the highest Relative Risk (RR) value for stunting, followed by Toraja and Enrekang Regencies. On the other hand, Wajo Regency is the district with the lowest RR, followed by Luwu Timur and Bone Regencies.

Solusi Model Perubahan Garis Pantai dengan Metode Transformasi Elzaki Wahyuni, Maya Sari; Sukarna, Sukarna; Rosadi, Muh. Irham
Journal of Mathematics, Computations and Statistics Vol. 4 No. 2 (2021): Volume 04 Nomor 02 (Oktober 2021)
Publisher : Jurusan Matematika FMIPA UNM

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The beach is a region that is often used for various human activities, however often these utilization efforts cause beach problems so that the shoreline changes. One way that can be used to determine changes in shoreline is to make a mathematical model. The shoreline change model shaped of partial differential equation can be solved analytically by using the Elzaki transform method. The Elzaki transform method is a form of integral transform obtained from the Fourier integral so that the Elzaki transform and its basic properties are obtained. Shoreline change in this research were affected by groyne. Solution of shoreline change model using Elzaki transform method is carried by applying the Elzaki transform to the shoreline change model to obtain a new shoreline change model, then applying the boundary value, then applying the inverse of Elzaki transform so obtained a solution shoreline change model. Based on the research result, it was found that there was a similiarity between the graphic patterns generated from the solution of shoreline change model using Elzaki transform method and the solution of shoreline change model using numerical method.

Pemetaan Kasus Tuberkulosis di Provinsi Sulawesi Selatan Tahun 2020 Menggunakan Model Bayesian Spasial BYM dan Leroux Aswi, Aswi; Sukarna, Sukarna; Nurhilaliyah, Nurhilaliyah
Journal of Mathematics, Computations and Statistics Vol. 4 No. 2 (2021): Volume 04 Nomor 02 (Oktober 2021)
Publisher : Jurusan Matematika FMIPA UNM

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Tuberculosis (TB) is an infectious disease that is one of the ten leading causes of death in the world. Indonesia is a country with the second-highest number of TB sufferers in the world. This study aims to identify areas with a high and low relative risk (RR) of TB by using the Bayesian Spatial Conditional Autoregressive (CAR) Besag-York-Molliѐ (BYM) and Leroux models. TB case data in every 24 districts/cities in South Sulawesi province in 2020 is used. The best model was selected based on three criteria, namely Deviance Information Criteria (DIC) and Watanabe Akaike Information Criteria (WAIC). The results show that the Bayesian Spatial CAR BYM and CAR Leroux with hyperprior IG (0.5; 0.0005) are the best models that have the same RR value. Makassar City is the area with the highest RR value (1.70) which indicates that Makassar City has a TB risk 70% higher than the average. On the other hand, the Toraja district has the lowest TB risk (0.43) which indicates that Toraja has a TB risk 43% lower than the average.

Analisis Tingkat Kesejahteraan Masyarakat di Provinsi Nusa Tenggara Barat Menggunakan Model Regresi Multivariat Syam, Rahmat; Sukarna, Sukarna; Nurmah, Nurmah
Journal of Mathematics, Computations and Statistics Vol. 3 No. 2 (2020): Volume 03 Nomor 02 (Oktober 2020)
Publisher : Jurusan Matematika FMIPA UNM

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This study aims to determine the model of the relationship between the rate of economic growth, the level of Gross Domestic Product Regional each capita, and the Human Development Index for supporting variables base on multivariate regression analysis to analyze the level of public welfare in West Nusa Tenggara Province by selecting the best model using the KICC method. The supporting variables were life expectancy, unemployment rate, expenditure each capita, poverty level, and local income. The data was published by the Central Bureau of Statistics of West Nusa Tenggara Province on 2018. The result shows that there are three variables which have shown a positive impact on the public welfare in West Nusa Tenggara Province, namely life expectancy, expenditure each capita, and local income. However, the others have shown a negative impact. The relation between predictors and response simultaneously is = 0.999990324, it means that the data is explainable 99.99% by the model.

Investigasi Kreativitas Mahasiswa melalui Software Simulasi Komputer: Embedded Experimentalmodel Tawil, Muh; Sukarna, Sukarna
EDUKATIF : JURNAL ILMU PENDIDIKAN Vol 6, No 1 (2024)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/edukatif.v6i1.6165

Pada saat covid-19 dan minimnya alat praktikum di laboratorium IPA sehingga mahasiswa tidak dapat melakukan praktikum manual, masalah ini dapat diatasi dengan menerapkan sofware simulasi komputer. Penelitian ini bertujuan untuk mengivestigasi kreativitas mahasiswa semester ganjil tahun 2021/2022 sebanyak 120 orang, terdiri dari kelompok 1 experimen ( n = 60) dan kelompok 2 kontrol (n = 60) program studi pendidikan IPA Fakultas Matematika dan ilmu Pengetahuan Alam Universitas Negeri Makassar. Desain penelitian embedded experimentalmodel dengan metode pengambilan sampel secara random. Instrumen terdiri dari lembar observasi, angket, dan tes kreativitas yang valid dan nilai reliabilitas berturut-turut sebesar 99 persen, 98 persen, dan 98 persen. Hasil penelitian ditemukan bahwa terdapat perbedaan yang signifikan peningkatan kreativitas antara kelompok eksperimen dan kelompok kontrol. Mahasiswa dalam kelompok eksperimen juga menunjukkan respon positif menggunakan software simulasi komputer dan sangat membantu dosen dalam pembelajaran. Temuan mendukung gagasan bahwa mahasiswa pendidikan IPA harus dilatih dalam penggunaan software simulasi komputer untuk meningkatkan kreativitasnya. Ini menempatkan sebuah tanggung jawab dari pihak berwenang pendidikan untuk pengadaan software simulasi komputer untuk digunakan dalam belajar IPA di perguruan tinggi

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