Garuda - Garba Rujukan Digital

ANALISIS PENGARUH CITRA MEREK, PERSEPSI HARGA, KUALITAS PRODUK, DAN PROGRAM PROMOSI TERHADAP LOYALITAS PELANGGAN (Survei pada Pelanggan Madu Arbain di Surakarta) Sukarna, Sukarna; Suddin, Alwi; Sutarno, Sutarno
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 13, No 1 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.968 KB)

This study aims to analyze the influence of brand image, product quality, price perception and promotion program of the loyalty of arbain honey customers in Surakarta. The population of this research is all arbain honey customers in all sub-districts in Surakarta city by using a sample of 100 respondents, which are limited to customers only by purposive sampling method. Data collection techniques using questionnaire instruments through testing validity and reliability. Processing data using spss version 21. Regression requirements test using classical assumption test while hypothesis testing using multiple linear regression test, t test, F test and coefficient of determination (R2). The test results using the t test can be concluded that brand image, product quality, and promotion program partially have a significant effect on the loyalty of arbain honey customers in Surakarta, with the three of p-value < 0.05. But based on the results of the t test also states that the perception of prices does not significantly influence the loyalty of arbain honey customers in Surakarta with a p-value of 0.309 > 0.05. The test results also show that the brand image has the most dominant influence on customer loyalty of arbain honey products in Surakarta with a regression coefficient of 0.320.

ANALISIS PENGARUH CITRA MEREK, PERSEPSI HARGA, KUALITAS PRODUK, DAN PROGRAM PROMOSI TERHADAP LOYALITAS PELANGGAN (Survei pada Pelanggan Madu Arbain di Surakarta) Sukarna, Sukarna; Suddin, Alwi; Sutarno, Sutarno
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 13 No. 1 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the influence of brand image, product quality, price perception and promotion program of the loyalty of arbain honey customers in Surakarta. The population of this research is all arbain honey customers in all sub-districts in Surakarta city by using a sample of 100 respondents, which are limited to customers only by purposive sampling method. Data collection techniques using questionnaire instruments through testing validity and reliability. Processing data using spss version 21. Regression requirements test using classical assumption test while hypothesis testing using multiple linear regression test, t test, F test and coefficient of determination (R2). The test results using the t test can be concluded that brand image, product quality, and promotion program partially have a significant effect on the loyalty of arbain honey customers in Surakarta, with the three of p-value < 0.05. But based on the results of the t test also states that the perception of prices does not significantly influence the loyalty of arbain honey customers in Surakarta with a p-value of 0.309 > 0.05. The test results also show that the brand image has the most dominant influence on customer loyalty of arbain honey products in Surakarta with a regression coefficient of 0.320.

MENINGKATKAN PRESTASI BELAJAR MATEMATIKA MELALUI TUGAS TERSTRUKTUR DISERTAI UMPAN BALIK Sukarna Sukarna; Syafaruddin Syafaruddin
SIGMA: JURNAL PENDIDIKAN MATEMATIKA Vol 4, No 2: Desember 2012
Publisher : Universitas Muhammadiyah Makassar

Penelitian ini adalah penelitian tindakan kelas (Classroom Action Research) yang bertujuan untuk meningkatkan hasil belajar matematika siswa melalui strategi pembelajaran melalui tugas terstruktur disertai umpan balik. Subjek penelitian ini adalah siswa Kelas VII/H SMP Negeri 1 Sungguminasa dengan jumlah siswa 36 orang. Pengumpulan data dilaksanakan dengan menggunakan lembar observasi dan tes hasil belajar yang diberikan pada setiap akhir siklus. Data yang diperoleh dianalisis dengan menggunakan analisis deskriptif kuantitatif dan kualitatif. Hasil analisis menunjukkan adanya peningkatan hasil belajar matematika siswa Kelas VII/H SMP Negeri 1 Sungguminasa. Ini dapat dilihat dari skor rata-rata hasil belajar matematika siswa yang pada siklus I sebesar 78,30 yang berada pada kategori sedang dengan standar deviasi 7,77. Siswa yang tuntas belajarnya adalah 34 orang dengan persentase 94,44% sedangkan yang belum tuntas belajar 2 orang dengan persentase 5,56%. Pada siklus II skor rata-rata hasil belajar siswa meningkat menjadi 82,29 yang berada pada kategori tinggi dengan standar deviasi 5,79. Siswa yang tuntas belajarnya meningkat menjadi 35 orang dengan persentase 97,22% sedangkan yang belum tuntas belajar berkurang menjadi 1 orang dengan persentase 2,78%. Di samping itu, data hasil observasi di setiap siklusnya menunjukkan adanya perubahan sikap siswa ke arah yang lebih positif, baik dari segi sikap dalam belajar, keaktifan, maupun kedisiplinan dalam mengerjakan tugas serta PR. Pada akhirnya dapat disimpulkan bahwa strategi pembelajaran tugas terstruktur disertai umpan balik dapat meningkatkan hasil belajar matematika siswa Kelas VII/H SMP Negeri 1 Sungguminasa Kabupaten Gowa.

Pelatihan Penulisan Artikel Ilmiah dan Manajemen Referensi bagi Dosen Institut Ilmu Kesehatan Pelamonia Poewanto, Bobby; Aswi, Aswi; Fahmuddin, Muhammad; Sukarna, Sukarna
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 3 No 2 (2023): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v3i2.2516

In Indonesia, one of the benchmarks for lecturer performance can be noticed from their publications. Therefore, it is important for lecturers to continue improving their knowledge and skills in writing a scientific article such as reference management skills. Prior to the service activities, an analysis of problems related to writing a scientific article was carried out. The service activity began with a pre-test to measure the extent of the participants' understanding in writing a scientific article and reference management. Furthermore, two trainings namely scientific article writing training and reference management training were presented by the speakers. After the training, a discussion session was held between the participants and team. The activity ends with a post-test to measure the extent to which the participants' knowledge and skills have increased in scientific article writing and reference management. Reflection on the implementation of this program is carried out by team leader and team to review all the benefits and weakness of this program and its implementation. Partners in this service are Lecturers of Institut Ilmu Kesehatan Pelamonia with 46 participants. The results achieved in this service are: before the presentation of the material, 75% of the participants still lacked in understanding regarding the writing a scientific article in Reputable International Journals. After the presentation of the material, 93.5% of the participants had understood the writing a scientific article in Reputable International Journals.

Strategi Promosi melalui Media Sosial dalam Meningkatkan Jumlah Siswa di SMP Fajrul Islam dalam Perspektif Islam Sukarna, Sukarna
EduInovasi: Journal of Basic Educational Studies Vol 4 No 1 (2024): EduInovasi: Journal of Basic Educational Studies
Publisher : Fakultas Tarbiyah IAI Nasional Laa Rooiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/edui.v4i1.5471

This study aims to determine promotion strategies through social media in increasing the number of students at SMP Fajrul Islam, research methods. namely a descriptive qualitative method that emphasizes observing a phenomenon and researching more on the substance of the meaning of the phenomenon. The results of the study stated that in carrying out a promotion strategy to get students it could be done in two ways, namely 80% utilization of social media such as WhatsApp, Facebook. And Instagram. The 20% is done by going directly to the field promotions. The proper use of social media to promote schools is able to prove that schools can compete healthily to gain a good image in the eyes of society. The use of promotional social media can be done effectively and efficiently because it doesn't take up a lot of time so it can be done anytime and anywhere. continue to instill the most important religious teachings such as having a dhuha prayer program every morning, reading and writing the Koran, tahfidz qur'an, safinah books and muhadhoroh as a way to continue to instill Islamic Sharia in schools.

Investigasi Kreativitas Mahasiswa melalui Software Simulasi Komputer: Embedded Experimentalmodel Tawil, Muh; Sukarna, Sukarna
EDUKATIF : JURNAL ILMU PENDIDIKAN Vol 6, No 1 (2024)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/edukatif.v6i1.6165

Pada saat covid-19 dan minimnya alat praktikum di laboratorium IPA sehingga mahasiswa tidak dapat melakukan praktikum manual, masalah ini dapat diatasi dengan menerapkan sofware simulasi komputer. Penelitian ini bertujuan untuk mengivestigasi kreativitas mahasiswa semester ganjil tahun 2021/2022 sebanyak 120 orang, terdiri dari kelompok 1 experimen ( n = 60) dan kelompok 2 kontrol (n = 60) program studi pendidikan IPA Fakultas Matematika dan ilmu Pengetahuan Alam Universitas Negeri Makassar. Desain penelitian embedded experimentalmodel dengan metode pengambilan sampel secara random. Instrumen terdiri dari lembar observasi, angket, dan tes kreativitas yang valid dan nilai reliabilitas berturut-turut sebesar 99 persen, 98 persen, dan 98 persen. Hasil penelitian ditemukan bahwa terdapat perbedaan yang signifikan peningkatan kreativitas antara kelompok eksperimen dan kelompok kontrol. Mahasiswa dalam kelompok eksperimen juga menunjukkan respon positif menggunakan software simulasi komputer dan sangat membantu dosen dalam pembelajaran. Temuan mendukung gagasan bahwa mahasiswa pendidikan IPA harus dilatih dalam penggunaan software simulasi komputer untuk meningkatkan kreativitasnya. Ini menempatkan sebuah tanggung jawab dari pihak berwenang pendidikan untuk pengadaan software simulasi komputer untuk digunakan dalam belajar IPA di perguruan tinggi

CONWAY-MAXWELL POISSON REGRESSION MODELING OF INFANT MORTALITY IN SOUTH SULAWESI Oktaviana, Oktaviana; Sanusi, Wahidah; Aswi, Aswi; Sukarna, Sukarna; Folorunso, Serifat Adedamola
MEDIA STATISTIKA Vol 17, No 1 (2024): Media Statistika
Publisher : Department of Statistics, Faculty of Science and Mathematics, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/medstat.17.1.45-56

Overdispersion is a common problem in count data that can lead to inaccurate parameter estimates in Poisson regression models. Quasi-Poisson and negative binomial regressions are often used to address overdispersion but have limitations, especially with small samples. The Conway-Maxwell Poisson (CMP) regression model, an extension of the Poisson distribution, effectively addresses both overdispersion and underdispersion, even with limited data, due to additional parameters that better control data dispersion. The Infant Mortality Rate (IMR) is a critical public health indicator, reflecting healthcare quality and broader social, economic, and environmental factors. Accurate IMR estimation is essential for evaluating health policies. This study aims to (1) identify overdispersion in IMR data from South Sulawesi, (2) model IMR using CMP regression, and (3) identify factors influencing IMR. The dataset includes IMR, Low Birth Weight (LBW), diarrhea, asphyxia, pneumonia, and exclusive breastfeeding. Analysis showed significant overdispersion with a ratio of 4.639, making CMP the optimal model with an AIC of 186.845. Significant factors identified were LBW, asphyxia, pneumonia, and exclusive breastfeeding. These findings advance statistical methodologies for count data analysis and offer a more accurate approach to evaluating public health policies, supporting efforts to reduce infant mortality in South Sulawesi Province.

Peranan Unit Payment Collection PT. Telkom Witel Makassar dalam Meningkatkan Kualitas Pelayanan Jaringan Indihome Harpiani, Harpiani; Kurnadipare, Aleytha Ilahnugrah; Firdausa, Farah Putri; Sukarna, Sukarna
-
Publisher : LPPM UNIVERSITAS KHAIRUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/pengamas.v7i1.6120

Telkom Makassar is the largest telecommunications company in Indonesia with the most popular service currently being IndiHome as a network-based facility. This service is not free but is paid through a good payment system. Payment Collection is one of the units engaged in receivables collection activities that require customers to make payments in the current month or in arrears in the previous month. PKL students are involved in the success of this Payment Collection program so that they know in detail about aspects related to Payment Collection. This paper aims to describe the role of Payment Collection in improving the service quality of IndiHome products. The method used in this activity is collaborative participatory qualitative descriptive, which is a new method used by involving oneself in the process of collecting actual and detailed information so that it can be used as an evaluation for the future. The results obtained from this activity are the process of increasing the quality of IndiHome network services at Telkom Makassar, although this increase still involves the Payment Collection unit itself. Thus, it can be concluded that the success of the Payment Collection in its role in dealing with and handling customer complaints is greatly helped by our involvement as the executor of customer service assistants for IndiHome products

ANALISIS SPASIAL SEBARAN PENYAKIT MENULAR KOTA MAKASSAR TAHUN 2018 Sukarna, Sukarna; Awi, Awi; Sutamrin, Sutamrin
BAREKENG: Jurnal Ilmu Matematika dan Terapan Vol 14 No 1 (2020): BAREKENG: Jurnal Ilmu Matematika dan Terapan
Publisher : PATTIMURA UNIVERSITY

Population density correlates spatially with various aspects of community life, such as the number of people with infectious and non-infectious diseases, seasonal (endemic) or non-seasonal (epidemic), mild or severe, and regular or rare. This research focuses on 8 infectious diseases, namely measles, diphtheria, diarrhea, typhoid, malaria, helminthiasis, TB, and DHF. Data on infectious diseases in 2018 were obtained from the Makassar City Health Service Office, which was sourced from 46 puskesmas throughout Makassar City. The results of this study are (1) The limited data, thus, this study focuses on only 8 diseases; (2) Based on the results of the analysis of univariate cluster Moran index, there are (a) the two highest warnings of disease distribution attributed to the districts, namely diarrhea (in Sangkarrang, Ujungtanah, and Mariso) and helminthiasis (in Singkarang); (b) patterns of spread of infectious diseases (this article shows only one thematic map of disease) and spread from nothing significant to very significant; (c) the spread of infectious diseases appears uneven in each district and tends to occur in certain districts, such as (i) Measles have 3 districts (Biringkanaya, Tamalanrea, and Bontoala), (ii) Diphtheria there are 2 districts (Tamalanrea and Biringkanaya), ( iii) Diarrhea only in Panakkukang District, (iv) Malaria only in Ujungtanah, (v) Worms in 4 districts (Manggala, Rappocini, Makassar, and Ujungpandang), (vi) DHF only in Panakkukang District, (vii) Typhoid and TB are not significant.

QUANTILE REGRESSION MODEL ON RAINFALL IN MAKASSAR 2019 Sanusi, Wahidah; Sukarna, Sukarna; Harisahani, Nur
BAREKENG: Jurnal Ilmu Matematika dan Terapan Vol 17 No 1 (2023): BAREKENG: Journal of Mathematics and Its Applications
Publisher : PATTIMURA UNIVERSITY

Makassar is an area that has a monsoon rainfall pattern. This study aims to find a quantile regression model and to determine the factors that significantly influence rainfall in the city of Makassar. This applied research applies a quantile regression model to rainfall data which is seasonal data. The advantage of this quantile regression model is that it is able to detect extreme conditions of rainfall, such as heavy rain. The data used is daily data in 2019. The estimation results obtained 9 (nine) models from each quantile used. The best model is obtained based on the largest coefficient of determination ( ), namely the 0,8th quantile ( ) of 0.28%. Furthermore, based on the model, it is found that the factor that significantly influences rainfall in the city of Makassar is humidity. At the same time, the air temperature and wind speed have no significant effect on rainfall in the city of Makassar.

Title

Found 18 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 18 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 18 Documents
Search