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All Journal KREATIF Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Ekonomi, Manajemen, Akuntansi
Devi Melisabeth Bu Ulolo
Universitas Singaperbangsa Karawang
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Pendapingan Pendistribusian Produk Usaha Mikro Kecil dan Menengah (UMKM) Dalam Upaya Peningkatan Penjualan di Desa Malangsari Wahyudin Wahyudin; Helysia Ananda Pinem; Hafidz Naufal Ar-rabbani; Dhini Khasanah; Devi Melisabeth Bu Ulolo; Ardiatama Iedha Aradhea; Johannes Siburian; Dwi Pratiwi; Vinda Febryani; Angelita Ramadhani
KREATIF: Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol 2 No 1 (2024): Kreatif
Publisher : Fakultas Teknik, Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/kreatif.v2i1.11222

Abstract

Entrepreneurship is one of the main drivers in improving the economy in Indonesia, especially through the Small and Medium Enterprises (MSME) sector. In Karawang Regency, efforts to support the growth of MSMEs are not only limited to providing training, but also comprehensive assistance from start to finish. The aim of this community service activity is to facilitate the development of MSMEs in the region. The methods applied include problem identification, training, mentoring, as well as monitoring and evaluation. The results of problem identification show that assistance in product distribution is a major need for MSMEs in Malangsari Village. Through this assistance, MSME players are given a better understanding of how to increase sales of their products. The results of monitoring and evaluation show that MSME actors in Malangsari Village have gained a good understanding of product distribution and have succeeded in increasing sales, and have begun to apply this knowledge in their businesses. The hope is that this community service effort can provide significant benefits for MSMEs in Malangsari Village, Pedes District, Karawang Regency..
Industrial Buying Behavior dalam Pembelian Catering sebagai Non-Core Activity Strategi Pemasaran B2B Bagi UMKM Devi Melisabeth Bu Ulolo; Asep Maulana
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.14005

Abstract

Penelitian ini bertujuan untuk memberikan gambaran perilaku pembelian industri dalam pembelian jasa katering sebagai komponen non-core di PT XYZ, dengan menyoroti peluang pasar bagi Usaha Mikro, Kecil, dan menengah (UMKM) dalam rantai pasok industri. Metode yang digunakan dalam penelitian ini yaitu kualitatif dengan pendekatan studi kasus yang bersifat deskriptif. Hasil penelitian menunjukkan bahwa proses pembelian jasa katering di PT XYZ berlangsung secara terstruktur dan bersifat siklus, terdiri atas delapan tahapan mulai dari perencanaan kebutuhan berbasis attendance rate, seleksi multi-tahap, hingga evaluasi performa berkelanjutan dalam kontrak enam bulanan. Struktur pusat pembelian bersifat kolaboratif lintas departemen, dengan HR sebagai decision maker, HSE sebagai influencer, purchasing sebagai buyer, supply network sebagai gatekeeper, dan komite kantin sebagai user representative. Keputusan pembelian dipengaruhi oleh faktor lingkungan, organisasi, interpersonal, dan individu yang saling berinteraksi, membentuk proses pengambilan keputusan yang kolektif, objektif, dan terukur.
Co-Authors Angelita Ramadhani Ardiatama Iedha Aradhea Asep Maulana, Asep Dhini Khasanah Dwi Pratiwi Hafidz Naufal Ar-rabbani Helysia Ananda Pinem Johannes Siburian Vinda Febryani Wahyudin Wahyudin