YENIS CONTESA
Universitas Muhammadiyah Yogyakarta

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Discourse analysis of Joko Widodo's last state of the nation address 2024 YENIS CONTESA; Surwandono
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.9042

Abstract

In a dynamic political context, presidential speeches are crucial in shaping public perception and guiding policy. President Joko Widodo's latest speech on August 16, 2024 that was uploaded through the Presidential Secretariat's YouTube channel, has come under scrutiny for containing important elements relating to communication strategies and leadership legitimacy. This study aims to analyse the speech by exploring how Jokowi's distinctive rhetoric reflects his role in the political agenda. Using a qualitative approach and Van Dijk's critical discourse analysis technique, this study employs a socio-cognitive framework to guide the analysis. Lingual data was collected through free listening techniques, including transcription, observation, and research subject determination. Meanwhile, non-lingual data was obtained from credible news documents and analysed using hermeneutics and phenomenology methods. The results showed that Jokowi built his image as a responsive and effective leader through language that highlighted the successes and challenges of his leadership and built leadership authority by presenting himself as a skilful, strategic, and reality-based leader. This research contributes to understanding rhetorical strategies in political communication and leadership authority studies, with far-reaching implications for public perception and political dynamics.
Education advocacy for South Sudan: Lessons from Malala Yousafzai's 2014-2023 speeches YENIS CONTESA; Ahmad Sahide
Jurnal Studi Komunikasi Vol. 9 No. 1 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i1.9636

Abstract

Low access to education for women in South Sudan is caused by prolonged conflict, food crisis and lack of policy support. In this context, Malala Yousafzai's advocacy model inspires awareness of the importance of education for women. article explored the new advocacy model of education pioneered by Malala Yousafzai in South Sudan, based on her speeches from 2014 to 2023. The theoretical approach applied included the strategies of information politics, political symbols, political leverage, and accountability politics developed by Margareth E. Keck and Kathryn Sikkink. This research used a qualitative method with an in-depth literature review approach. This research uses NVivo 14 software, Anthiago.com, and the Critical Discourse Analysis (CDA) method for data analysis. Text data was collected through Anthiago.com, then transcribed to facilitate the analysis process. The CDA approach examined the discourse structure in Malala Yousafzai's speech, identifying the advocacy strategies applied. The results revealed that Malala's empowerment model effectively motivated young people and stakeholders in South Sudan to participate actively in educational initiatives. However, NGOs operating in the region face significant challenges that hinder the effectiveness of their advocacy programmes. This article also emphasises the importance of educational ethics as a foundation for women-focused education programmes in South Sudan. Thus, this article offers a new perspective in understanding the women's empowerment movement and education in South Sudan, inspired by the advocacy principles championed by Malala Yousafzai. Provide a brief description of the phenomenon raised in this research. Revised