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All Journal G-Tech : Jurnal Teknologi Terapan
Ilham Sukmono
Universitas Pembangunan Nasional Veteran Jakarta, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Energy Engineering

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Berdaya dengan Media Digital : PANDAWARA Group Mengkampanyekan Kebersihan Lingkungan Melalui Tik-Tok Ilham Sukmono; Ana Kuswanti; Munadhil Abdul Muqsith
G-Tech: Jurnal Teknologi Terapan Vol 8 No 4 (2024): G-Tech, Vol. 8 No. 4 Oktober 2024
Publisher : Universitas Islam Raden Rahmat, Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/gtech.v8i4.4947

Abstract

The habit of disposing of garbage in vain seems to have become a culture in society. The research will analyze the role and approach of the Pandawara Group in using new media to encourage and campaign environmental hygiene using social media especially TikTok. The research emphasizes the benefits of such campaigns to public awareness and behavioural change in keeping the environment clean especially River and Coast through the analysis of their social media content. The findings of this research are that itprovides an important understanding of how effective new media are in helping sustainability efforts andining a cleaner and healthier environment.
Co-Authors Ana Kuswanti Muqsith, Munadhil Abdul