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All Journal Jurnal Master Pariwisata (JUMPA) Dinasti International Journal of Education Management and Social Science Jurnal Multidisiplin West Science Jurnal Sains Terapan Pariwisata Jurnal Penelitian dan Pengabdian Masyarakat Journal of Indigenous Culture, Tourism, and Language
Cahyo Purnomo Loanata
Program Studi Pengelolaan Perhotelan, Politeknik Pariwisata Bali
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Veterinary Other

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Peran Kepercayaan Pada Hubungan Antara Media Sosial dan Modal Sosial Dengan Keputusan Pembelian Pada Akomodasi di Nusa Penida Cahyo Purnomo Loanata; I Putu Utama; Widi Hardini
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p03

Abstract

This study was conducted to analyze trust as a social media and social capital provided in influencing purchasing decisions. This study aimed to determine the mediating role of trust in the relationship of social media and social capital to purchasing decisions on accommodation in Nusa Penida. This study will discuss the factors that can influence purchasing decisions on accommodation in Nusa Penida. Data were collected using a questionnaire with accommodation guests in Nusa Penida as respondents and 150 respondents. Hypothesis testing using structural equation model (SEM) analysis with the help of the AMOS application. This study concludes that social media (X1) has no effect on trust (Y1), social capital (X2) has no effect on trust (Y1), trust (Y1) has an effect on purchasing decisions (Y2), trust (Y1) has a role mediation on the relationship of social media (X1) to purchasing decisions (Y2) and trust (Y1) has a mediating role on the relationship of social capital (X2) to purchasing decisions (Y2). Findings, purchasing decisions can increase if social media is getting better and guests have a high sense of trust so that in the end purchasing decisions will also increase if social capital is getting better and guests have a high sense of trust so that in the end purchasing decisions will increase. Keywords: social media, social capital, trust, purchase decision.
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Konsumen Dalam Penyelenggaraan Kegiatan Mice di Pullman Bali Legian Beach Ida Bagus Yoga Saputra; Ni Desak Made Santi Diwyarthi; Cahyo Purnomo Loanata
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1648

Abstract

Industri MICE merupakan sektor pariwisata yang sedang mengalami perkembangan pesat. Industri MICE membawa peluang yang besar melalui tamu yang dibawanya dengan waktu tinggal dan daya beli yang lebih besar sehingga menimbulkan adanya persaingan pasar. Untuk mendapatkan perhatian wisatawan MICE dilakukan dengan memastikan kepuasan konsumen terpenuhi, tetapi pada hotel Pullman Bali Legian Beach masih ditemukan permasalahan terkait kepuasan konsumen dalam kegiatan MICE. Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan dan fasilitas terhadap kepuasan konsumen MICE di Pullman Bali Legian Beach. Sampel penelitian ini adalah Person Incharge (PIC) yang mewakili kelompok atau perusahaan yang menyelenggarakan kegiatan MICE di Pullman Bali Legian Beach periode Januari – Desember 2023 sejumlah 88 orang. Penelitian ini menggunakan data primer berupa kuesioner. Teknik pengambilan sampel yang digunakan menggunakan random sampling. Metode analisis menggunakan regresi linier berganda. Hasil penelitian ini menunjukan Variabel Kualitas Pelayanan (X1) secara parsial berpengaruh signifikan terhadap Kepuasan Konsumen dengan nilai thitung>ttabel = 5,666>1,662 dan nilai signifikansi <α = 0,001<0,05. Variabel Fasilitas (X2) secara parsial berpengaruh signifikan terhadap Kepuasan Konsumen dengan nilai thitung>ttabel = 3,232>1,662 dan nilai signifikansi <α = 0,001<0,05. Variabel Kualitas Pelayanan dan Fasilitas secara simultan berpengaruh terhadap Kepuasan Konsumen dengan nilai Fhitung>Ftabel = 85,987>3,10 dan nilai signifikansi <α = 0,001<0,05. Dapat disimpulkan hasil penelitian ini menunjukan Kualitas Pelayanan dan Fasilitas berpengaruh secara positif dan signifikan terhadap Kepuasan Konsumen MICE di Pullman Bali Legian Beach.
Pendampingan Pengelolaan Usaha Akomodasi di Bidang Front Office dan Housekeeping di Desa Wisata Melinggih Kelod Payangan Gianyar Bali Diwyarthi, Ni Desak Made Santi; Suastini , Ni Made; Pinaria , Ni Wayan Chintia; Sulistyawati, Ni Luh Ketut Sri; Jata, I Wayan; Loanata , Cahyo Purnomo; Pratiwi , Kadek Andita Dwi; Wiartha, Nyoman Gede Mas; Kalpikawati , Ida Ayu; Sadjuni , Luh Gde Sri; Pratama , I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i2.357

Abstract

The purpose of this community service activity is to improve the technical competence and behavior of accommodation managers so that they are able to provide services that are in accordance with hotel industry standards while being based on local values ??and sustainability principles. The training, which was held on April 4-5, 2025, involved 30 members of the local community. The method used refers to the Community Empowerment and Learning by Doing approaches, supported by the theories of Excellent Service, Behavioral Competency, Expectancy Theory, Hospitality Experience, SERVQUAL, and Sustainable Tourism Development. The results of this mentoring show an increase in participants' understanding and skills in standard operating procedures for guest services and awareness of the importance of sustainability principles. This training is expected to form more competent, independent village tourism human resources that are ready to compete in the hotel industry while still upholding local Balinese values.
Pengaruh Motivasi dan Pelatihan terhadap Produktivitas Karyawan pada Departemen Front Office di Hotel SOFT Komala Dewi, Ni Kadek Febriyanti; Jata, I Wayan; Loanata, Cahyo Purnomo; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 4 No 09 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i09.2626

Abstract

Penelitian ini ditujukan guna menganalisis dan membuktikan secara empiris pengaruh motivasi dan pelatihan terhadap tingkat produktivitas karyawan pada Departemen Front Office di Hotel SOFT. Periode penelitian berlangsung dari November 2024 hingga Juni 2025, dengan data yang dikumpulkan melalui kuesioner yang disebarkan pada Mei hingga Juni 2025. Pendekatan kuantitatif dipergunakan pada studi ini, dengan data primer didapat langsung dari 30 responden melalui kuesioner, sementara data sekunder didapatkan dari studi pustaka dan dokumentasi internal. Latar belakang penelitian ini dilandasi oleh urgensi implementasi motivasi dan pelatihan dalam industri perhotelan untuk memaksimalkan produktivitas karyawan front office. Hasil analisis mengindikasikan, motivasi dan pelatihan secara simultan memengaruhi signifikan terhadap produktivitas karyawan. Temuan ini didukung oleh uji F, di mana nilai Fhitung (40,799) melebihi Ftabel (3,90), dan signifikansinya senilai 0,000, yang kurang dari α (0,05). Secara parsial, Motivasi berkontribusi senilai 24,18% terhadap Produktivitas, sedangkan Pelatihan berkontribusi lebih besar, yaitu 50,91%. Total pengaruh simultan kedua variabel bebas terhadap produktivitas mencapai 75,1%, sementara 24,9% sisa lainnya mendapat pengaruh dari variabel lainnya yang tak diamati. Secara menyeluruh, hipotesis yang diajukan pada studi terbukti dan terjawab sebagaimana temuan yang diperoleh. Penelitian ini harapannya bisa berkontribusi signifikan bagi manajemen Hotel SOFT, terutama dalam merumuskan kebijakan yang menekankan pentingnya motivasi dan program pelatihan yang efektif guna membangun sumber daya manusia yang kompeten dan bersaing di lingkungan kerja.
Big data analytics to understand guest sentiment: Time series study of TripAdvisor reviews for luxury hotel in Bali Ayu Trisna Sanjiwani; Putu Diah Sastri Pitanatri; Cahyo Purnomo Loanata
Journal of Indigenous Culture, Tourism, and Language Vol. 1 No. 1 (2025): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jictl.v1i1.3256

Abstract

Purpose: This study analyzes guest sentiment from TripAdvisor reviews and examines its relationship with room occupancy at the Raffles Bali Hotel. It explores key factors influencing guest satisfaction and their correlation with occupancy trends, using a time-series forecasting approach to predict future hotel performance. Research/methodology: The research utilized TripAdvisor review data from 2020–2024, which was scraped, cleaned, and classified for sentiment using Python and Julius AI. A Seasonal Autoregressive Integrated Moving Average model was applied to sentiment data, while a SARIMAX model incorporated sentiment as an exogenous variable to forecast occupancy rates. Results: Findings indicate that most guest reviews were positive, contributing to high overall satisfaction levels. Although occasional declines in sentiment occurred (e.g., March 2024), trends remained favorable. Time-series analysis revealed a significant positive influence of sentiment on occupancy, with slight negative short-term fluctuations. This suggests that while sentiment strongly supports long-term occupancy growth, short-term variations are less predictable. Conclusions: Positive guest sentiment is a key driver of occupancy rates in luxury hotels. Although Granger Causality testing did not confirm a short-term causal link, long-term trends highlight the importance of managing guest sentiment to sustain occupancy levels. Hotel managers can use these insights to optimize service quality, improve guest experiences, and refine marketing strategies. Limitations: The SARIMA models excluded external factors such as marketing campaigns, seasonal events, and competitor data. Guest demographics were not segmented in this study. Contribution: This study introduces a novel integration of sentiment analysis and time-series forecasting, providing actionable insights to enhance service quality and improve hotel occupancy performance.
The Effect of Beauty Privilege on the Recruitment Process of Hotel Employees in Bali Cahyo Purnomo Loanata; I Gusti Agung Gede Witarsana; Made Uttari Pitanatri
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3874

Abstract

The purpose of this research is to see how beauty privilege affects the hiring process in Bali's hospitality industry as the industry plays an important role in the regional economy and the selection of high-quality human resources is crucial to the quality of service provided. The research method is qualitative, using phenomenological study, descriptive analysis and interviews. The research involved interviews and literature study with hospitality professionals, including managers and human resource management staff. The results showed that while beauty privilege may be considered when selecting candidates for employment, especially for guest-facing jobs, factors such as attitude, ability and knowledge (ASK) remain the most important. Practitioners agree that if a candidate has the necessary abilities, physical appearance is not important. Also, while appearance may be beneficial, the main focus remains on abilities that support performance and fit the company culture. The emphasis on professional demeanor and technical ability demonstrates this. To reduce biases related to physical appearance in the hospitality industry, this research suggests that recruitment standards should be more fair and inclusive.
Workload Analysis of Employees in The Reservations Department at Hotel XYZ Cintya Prameswari; I Gusti Agung Gede Witarsana; Cahyo Purnomo Loanata
Jurnal Sains Terapan Pariwisata Vol. 11 No. 1 (2026): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v11i1.638

Abstract

This research seeks to evaluate the workload of employees in the Reservations Department at Hotel XYZ by reviewing working conditions, length of working hours, and the achievement of performance targets, as well as identifying the optimal number of staff required. A descriptive qualitative method was applied in this study. Data were gathered through in-depth interviews, direct observation, and document review to gain a comprehensive understanding of task allocation and the intensity of employee workload. The results indicate that employees experience a significantly heavy workload, particularly during peak seasons, leading to extended working hours and frequent overtime. Fluctuating operational demands and high performance expectations contribute to increased work pressure, potentially affecting productivity and service standards. Based on calculations using the Workload Analysis approach, staffing for the Reservation Manager and Supervisor positions is considered sufficient. However, there is a shortage of two Reservation Agents, which creates excessive responsibilities at the operational level. The analysis is based on 234 effective working days annually and a 40-hour workweek. After accounting for a 30% allowance for non-productive time, the effective working time is 28 hours or 1,680 minutes per week, forming the basis for staffing estimation. These findings emphasize the importance of adjusting workforce allocation, conducting periodic evaluations, offering time management training, and adopting automation systems to enhance operational efficiency. This study’s contribution lies in combining qualitative insights with quantitative workload measurement to support strategic human resource planning in hospitality settings affected by seasonal fluctuations.
Co-Authors Ayu Trisna Sanjiwani Cintya Prameswari Gusti Agung Gede Witarsana, I I Gusti Agung Gede Witarsana I Gusti Agung Gede Witarsana I Putu Utama Ida Bagus Yoga Saputra Jata, I Wayan Kalpikawati , Ida Ayu Komala Dewi, Ni Kadek Febriyanti Made Uttari Pitanatri Ni Desak Made Santi Diwyarthi Pinaria , Ni Wayan Chintia Pratama , I Wayan Adi Pratiwi , Kadek Andita Dwi Putu Diah Sastri Pitanatri Sadjuni , Luh Gde Sri Santi Diwyarthi, Ni Desak Made Suastini , Ni Made Sulistyawati, Ni Luh Ketut Sri Uttari Pitanatri, Made Wiartha, Nyoman Gede Mas Widi Hardini