Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal West Science Social and Humanities Studies
Erwin Erwin
Ciputra School of Business
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Bibliometric Analysis of the Growth and Challenges of Digital Entrepreneurship Loso Judijanto; Mahmuddin Mahmuddin; Herny Constantia Fanggidae; Erwin Erwin
West Science Social and Humanities Studies Vol. 2 No. 09 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i09.1266

Abstract

This paper presents a bibliometric analysis of the growth and challenges in digital entrepreneurship, synthesizing key findings from influential research in the field. The analysis identifies major trends such as the integration of digital technologies in entrepreneurship education, the critical role of big data, and the transformation of innovation processes. It highlights how entrepreneurial ecosystems and financial innovations, such as microfinance and crowdfunding, have enabled broader access to resources for digital entrepreneurs, particularly small and medium enterprises (SMEs). Emerging themes, including social entrepreneurship, gender inclusivity, and the use of digital platforms by women entrepreneurs, reveal the shifting focus toward more inclusive and socially responsible business models. The study concludes by discussing the dynamic nature of digital entrepreneurship and the importance of developing supportive ecosystems to address the ongoing challenges of digital transformation and global competition.
A Bibliometric Exploration of Corporate Sustainable Marketing: Innovation Strategy and Consumer Engagement Loso Judijanto; Rosyid Nurrohman; Erwin Erwin
West Science Social and Humanities Studies Vol. 2 No. 09 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i09.1270

Abstract

This study provides a comprehensive bibliometric analysis of corporate sustainable marketing, with a focus on innovation strategies and consumer engagement. By analyzing research publications from 1985 to 2024, the study identifies key trends, influential authors, and emerging themes within the field. The results highlight the central role of consumer engagement in sustainable marketing, emphasizing its connection to corporate social responsibility (CSR), customer participation, and green marketing strategies. Innovation is identified as a critical driver in attracting and retaining eco-conscious consumers, with green marketing and business model innovations emerging as essential components of corporate sustainability strategies. Despite the growing body of literature, the study reveals gaps in the integration of advanced technologies such as artificial intelligence (AI) and sustainable business model innovations, suggesting areas for future research. This analysis provides valuable insights for academics, practitioners, and policymakers seeking to understand the evolving dynamics of corporate sustainable marketing and consumer engagement.
Co-Authors Herny Constantia Fanggidae Loso Judijanto Mahmuddin Mahmuddin Rosyid Nurrohman