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All Journal Sanskara Manajemen dan Bisnis West Science Social and Humanities Studies
Irmayanti Irmayanti
Politeknik Tunas Pemuda
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Bibliometric Analysis on the Dynamics of Income Inequality in the Digital Economy Loso Judijanto; Irmayanti Irmayanti; Tera Lesmana
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1333

Abstract

This study utilizes bibliometric analysis to explore the evolving discourse surrounding income inequality in the digital economy, identifying key thematic shifts and central scholarly contributions from 2000 to 2024. By employing VOSviewer to map keywords and author networks, the research reveals a significant transition in academic focus—from traditional aspects of economic disparity to more complex issues such as digital inequality and globalization. The findings underscore the increasing concern over how digital advancements intersect with and potentially exacerbate socioeconomic inequalities. A detailed examination of author collaborations suggests a robust, albeit evolving, network of scholarship that highlights the need for more interdisciplinary approaches and integration of emerging researchers into mainstream discourse. This study not only provides a comprehensive overview of the academic landscape but also offers insights into the practical implications for policy aimed at mitigating inequality in the digital age.
Pengaruh Pemasaran Pengalaman Storytelling Merek dan Keterlibatan Emosional terhadap Loyalitas Merek Studi Kasus Brand Fashion Lokal Indonesia Frans Sudirjo; Irmayanti Irmayanti; Sri Mulyono
Sanskara Manajemen Dan Bisnis Vol. 4 No. 01 (2025): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i01.688

Abstract

Penelitian ini meneliti pengaruh brand storytelling, experience marketing, dan emotional engagement terhadap loyalitas merek dalam konteks brand fesyen lokal Indonesia. Seiring meningkatnya persaingan dalam industri fesyen lokal, memahami faktor psikologis dan pengalaman yang membentuk loyalitas konsumen menjadi hal yang penting. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 135 responden yang sebelumnya telah berinteraksi dengan atau membeli produk dari brand fesyen lokal. Kuesioner terstruktur dengan skala Likert 5 poin digunakan, dan data dianalisis menggunakan SPSS versi 25 melalui statistik deskriptif, uji validitas dan reliabilitas, analisis korelasi, serta regresi linier berganda. Temuan menunjukkan bahwa ketiga variabel—brand storytelling, experience marketing, dan emotional engagement—memiliki pengaruh positif dan signifikan terhadap loyalitas merek. Emotional engagement muncul sebagai prediktor terkuat, menunjukkan bahwa keterikatan emosional konsumen dengan sebuah merek memainkan peran penting dalam membentuk loyalitas jangka panjang. Hasil ini menekankan pentingnya mengintegrasikan narasi yang bermakna, pengalaman yang imersif, dan strategi branding emosional untuk memperkuat hubungan konsumen dalam industri fesyen lokal Indonesia.
Co-Authors Frans Sudirjo Loso Judijanto Sri Mulyono Tera Lesmana