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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Management Science and Information Technology (IJMSIT) The Es Economics and Entrepreneurship Sanskara Manajemen dan Bisnis CSR International Journal Fundamental and Applied Management Journal Journal of Community Dedication
Sri Mulyono
Universitas Horizon Indonesia
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Socialization of Increasing Student Participation to Continue Vocational Higher Education through the Socialization of the Sharia Finance and Banking Study Program Dina Arfianti Siregar; Marlya Fatira AK; Sri Mulyono; Yuyu Rahayu; Mardelia Desfrida; Dias Putra Prayogi
CSR International Journal Vol. 4 No. 1: December 2024
Publisher : ALTSA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35307/csrij.v4i1.47

Abstract

Socialization of increasing student participation to continue vocational higher education through the socialization of the Sharia Finance and Banking Study Program at Jl. Rambong Sialang No.50, Firdaus, Sei Rampah District, Serdang Bedagai Regency, North Sumatra 2099, aims to attract students to continue their education at the university level, especially at the Politeknik Negeri Medan and the Sharia Finance and Banking Study Program. Collecting data through descriptive and qualitative data is then analyzed and processed to produce solutions to the problems faced by partners. The data collection technique was conducted by interviewing the Principal of SMA Negeri 1 Sei Rampah. Data analysis techniques through descriptive analysis. The results of this report state that this socialization provides an introduction through socialization activities regarding the Introduction of the Sharia Finance and Banking Study Program of the Politeknik Negeri Medan. Providing understanding through socialization activities regarding the importance of education in higher education, especially at the Politeknik Negeri Medan
THE DYNAMICS OF THE PEOPLE'S ECONOMY: A SYNTHESIS OF LITERATURE REVIEW ON GRASSROOTS ECONOMIC DEVELOPMENTMODELS Kholid Ansori; Sri Mulyono; Iwan Kusnadi
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 1 (2023): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

The community-based economic development model is an approach that emphasises the active participation of local communities in planning, implementing and managing economic projects in their neighbourhoods. The study conducted in this research used the literature research method. The findings indicate that access to technology and information, education and training, and government policy support are the main factors that drive community economic growth. Digital technology provides opportunities for micro, small and medium enterprises to improve marketing and operational efficiency, while education improves vital managerial skills. Government policies that support micro, small, and medium enterprises, including licensing simplification, tax incentives, and training programmes, play a significant role in the development of small businesses. Adequate infrastructure and access to finance from microfinance institutions have also been shown to support the economic dynamism of communities. However, the study also identified various constraints that slow down the economic growth of communities, such as limited access to capital, complex regulations, and inadequate infrastructure. Low financial literacy hampers good financial management among small business owners. In addition, tough challenges come from fierce competition with large companies and negative perceptions of local products. These constraints necessitate effective collaboration between the government, the private sector and the community to create a more conducive business environment for micro, small and medium enterprises. With an integrated and sustainable approach, the economic potential of the community can be optimised for mutual prosperity.
UMKM SOCIALISATION: CONCRETE STEPS FOR VILLAGE COMMUNITY SERVICE Sitti Nur Alam; Sri Mulyono; Widjanarko
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 3 (2024): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

The MSME socialisation programme in the village aims to introduce and develop small businesses in the rural environment. This activity is conducted to improve the village economy by providing villagers with basic knowledge and skills about Micro, Small and Medium Enterprises. In this programme, villagers are given materials on the basics of MSMEs, how to start a business, and simple marketing strategies. In addition to theory, participants are also invited to practice directly, such as making a business plan and learning how to promote a business that is suitable for small businesses in the village. The implementation of the programme involved collaboration between universities, local entrepreneurs, and the local government. This was done so that participants could gain many perspectives and real-life experiences. The results of the programme can be seen from the increased interest of villagers to start a business, the emergence of various new business ideas, and the increase in economic activities in the village. It is hoped that this MSME socialisation can provide long-term benefits for the economic development of the village.
Pengaruh Pemasaran Pengalaman Storytelling Merek dan Keterlibatan Emosional terhadap Loyalitas Merek Studi Kasus Brand Fashion Lokal Indonesia Frans Sudirjo; Irmayanti Irmayanti; Sri Mulyono
Sanskara Manajemen Dan Bisnis Vol. 4 No. 01 (2025): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i01.688

Abstract

Penelitian ini meneliti pengaruh brand storytelling, experience marketing, dan emotional engagement terhadap loyalitas merek dalam konteks brand fesyen lokal Indonesia. Seiring meningkatnya persaingan dalam industri fesyen lokal, memahami faktor psikologis dan pengalaman yang membentuk loyalitas konsumen menjadi hal yang penting. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 135 responden yang sebelumnya telah berinteraksi dengan atau membeli produk dari brand fesyen lokal. Kuesioner terstruktur dengan skala Likert 5 poin digunakan, dan data dianalisis menggunakan SPSS versi 25 melalui statistik deskriptif, uji validitas dan reliabilitas, analisis korelasi, serta regresi linier berganda. Temuan menunjukkan bahwa ketiga variabel—brand storytelling, experience marketing, dan emotional engagement—memiliki pengaruh positif dan signifikan terhadap loyalitas merek. Emotional engagement muncul sebagai prediktor terkuat, menunjukkan bahwa keterikatan emosional konsumen dengan sebuah merek memainkan peran penting dalam membentuk loyalitas jangka panjang. Hasil ini menekankan pentingnya mengintegrasikan narasi yang bermakna, pengalaman yang imersif, dan strategi branding emosional untuk memperkuat hubungan konsumen dalam industri fesyen lokal Indonesia.
The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction Sri Mulyono; Ika Ramadani
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6520

Abstract

Digital transformation has reshaped marketing practices, requiring MSMEs to strengthen their digital marketing capability to remain competitive. Variations in marketing performance among digitally active MSMEs suggest the presence of additional influencing factors beyond technological competence. This study aims to examine the influence of digital marketing capability on the marketing performance of MSMEs and to analyze the moderating role of customer satisfaction in this relationship. A quantitative explanatory survey was conducted involving 120 MSME actors implementing digital marketing strategies. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression and Moderated Regression Analysis (MRA) to test direct and interaction effects. Findings reveal that digital marketing capability significantly enhances marketing performance. Customer satisfaction also has a direct positive effect and significantly strengthens the relationship between digital marketing capability and marketing performance. The interaction effect indicates that higher customer satisfaction amplifies the positive impact of digital capability on business outcomes. The study concludes that optimal MSME marketing performance in the digital era depends on the integration of digital capability and customer satisfaction management. The novelty lies in positioning customer satisfaction as a moderating variable rather than solely as an outcome, providing both conceptual and methodological contributions to digital marketing research in the MSME context.
Strategic Innovation in Building Sustainable Corporate Competitive Advantage Sri Mulyono; Epsilandri Septyarini
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.1037

Abstract

Rapid technological change, increasing market competition, and shifting customer preferences have forced companies to continuously adapt their strategies to remain competitive. Strategic innovation has become an important approach for organizations seeking to create long-term value and maintain sustainable competitive advantage. This study examines how strategic innovation is implemented within an organization and how it contributes to the development of sustainable competitive advantage. A qualitative approach was employed using an explanatory case study design. Data were collected through in-depth interviews with three senior executives who were directly involved in strategic planning and organizational development. The data were analyzed using the Gioia Method to identify key themes and relationships among emerging concepts. The results indicate that sustainable competitive advantage is supported by the organization's ability to develop dynamic capabilities, allocate dedicated resources for innovation, and adapt internal structures to changing market conditions. The establishment of a protected innovation budget, the use of data-driven decision making, and the formation of cross-functional teams were found to strengthen organizational responsiveness and resilience. In addition, the integration of operational excellence, customer retention mechanisms, and sustainability-oriented practices contributed to the creation of competitive advantages that are difficult for competitors to imitate. These findings suggest that strategic innovation should be viewed not only as a tool for growth but also as a mechanism for sustaining organizational performance in a rapidly changing business environment.
Roles of Marketing Innovation Strategies for Company Performance: A Systematic Literature Review Investigation Sri Mulyono
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): March
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.749

Abstract

Marketing innovation strategies are increasingly recognized as critical drivers of company performance. However, many firms fail to effectively align these strategies with their performance objectives, leading to inefficiencies and reduced competitiveness. This study aims to examine the role of marketing innovation strategies in enhancing company performance across different contexts. To achieve this objective, a systematic literature review (SLR) was conducted using the PRISMA approach, analyzing articles published between 2019 and 2024 and indexed in the Scopus database, focusing on marketing innovation, market strategies, and the roles of marketing innovation strategy. The findings reveal that marketing innovation has a direct and positive impact on company performance by enhancing customer value, strengthening customer loyalty, improving financial outcomes, and supporting sector-specific competitiveness in industries such as Islamic banking. In addition, marketing innovation is closely linked to product innovation, and their integration leads to stronger performance outcomes. The results also indicate that external innovation partnerships significantly strengthen marketing innovation strategies by providing access to additional resources and capabilities. Furthermore, the impact of innovation varies depending on firm size, with larger firms benefiting more from broader innovation approaches, whereas smaller firms tend to prioritize process-based innovations for immediate gains. This study concludes that marketing innovation strategies must be strategically aligned with organizational capabilities and contextual conditions to effectively improve company performance, offering important implications for managers and policymakers in developing more adaptive and integrated innovation strategies.
The Influence of Transaction Costs and Opportunistic Behavior on MSME Sustainability through Operational Efficiency in Indonesia Sri Mulyono; Junet Kaswoto; Sev Rahmiyanti; Annuridya Rosyidta Pratiwi Octasylva; Fitria Madaniah Prasetyo; Eko Sudarmanto
The Es Economics and Entrepreneurship Vol. 4 No. 03 (2026): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i03.979

Abstract

This study investigates the effect of transaction costs and opportunistic behavior on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with operational efficiency serving as a mediating variable. A quantitative research approach was employed, involving 185 MSME respondents selected through purposive sampling. Data were collected using a structured questionnaire measured on a Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that transaction costs and opportunistic behavior have significant negative effects on both operational efficiency and MSME sustainability. Conversely, operational efficiency demonstrates a significant positive effect on sustainability and serves as a partial mediator in the relationship between transaction costs, opportunistic behavior, and MSME sustainability. These findings suggest that high transaction costs and opportunistic practices hinder business performance, while efficient operational management enhances long-term viability. The study contributes to the literature by integrating economic and behavioral perspectives within MSME sustainability research and offers practical implications for policymakers and business practitioners to improve operational performance, reduce inefficiencies, and strengthen the resilience of MSMEs in Indonesia.
Pelatihan Sitasi dan Daftar Pustaka Format Turabian Style dengan Mendeley Desktop untuk Mahasiswa Baru Zulvia Trinova; Sri Mulyono; Ai Siti Nurmiati; Jimmy Malintang; Yuanita Susanti
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1890

Abstract

This This training aimed to improve the understanding and skills of new students in writing citations and bibliographies using the Turabian style with Mendeley Desktop, using practical training methods and intensive mentoring. The training results demonstrated a significant improvement in participants' technical competency. Prior to the training, all new students reported difficulty distinguishing between Turabian footnote and bibliography formats and had never used a reference manager. After participating in an introductory session on Turabian style and a Mendeley installation practice, participants were able to input references manually and via PDF import. They also successfully used the Mendeley plugin in Microsoft Word to insert citations (footnotes) and automatically generate a bibliography. Evaluations showed that 95% of participants successfully compiled a bibliography correctly formatted according to Turabian guidelines, without errors in name order or punctuation. Participants reported increased confidence and efficiency in completing academic assignments that require rigorous source citations. This success confirms that the combination of technical training and practical mentoring is effective in equipping new students with essential information literacy and reference management skills throughout their studies.
Co-Authors Ai Siti Nurmiati Alam, Sitti Nur Annuridya Rosyidta Pratiwi Octasylva Desfrida, Mardelia Dias Putra Prayogi Dina Arfianti Siregar - Eko Sudarmanto Epsilandri Septyarini Fitria Madaniah Prasetyo Frans Sudirjo Ika Ramadani Irmayanti Irmayanti Iwan Kusnadi Jimmy Malintang Junet Kaswoto Kholid Ansori Marlya Fatira AK Sev Rahmiyanti Siswahyudianto Widjanarko Yuanita Susanti Zulvia Trinova