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All Journal International Journal of Management Science and Information Technology (IJMSIT) Sanskara Manajemen dan Bisnis CSR International Journal Journal of Community Dedication
Sri Mulyono
Universitas Horizon Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Socialization of Increasing Student Participation to Continue Vocational Higher Education through the Socialization of the Sharia Finance and Banking Study Program Dina Arfianti Siregar; Marlya Fatira AK; Sri Mulyono; Yuyu Rahayu; Mardelia Desfrida; Dias Putra Prayogi
CSR International Journal Vol. 4 No. 1: December 2024
Publisher : ALTSA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35307/csrij.v4i1.47

Abstract

Socialization of increasing student participation to continue vocational higher education through the socialization of the Sharia Finance and Banking Study Program at Jl. Rambong Sialang No.50, Firdaus, Sei Rampah District, Serdang Bedagai Regency, North Sumatra 2099, aims to attract students to continue their education at the university level, especially at the Politeknik Negeri Medan and the Sharia Finance and Banking Study Program. Collecting data through descriptive and qualitative data is then analyzed and processed to produce solutions to the problems faced by partners. The data collection technique was conducted by interviewing the Principal of SMA Negeri 1 Sei Rampah. Data analysis techniques through descriptive analysis. The results of this report state that this socialization provides an introduction through socialization activities regarding the Introduction of the Sharia Finance and Banking Study Program of the Politeknik Negeri Medan. Providing understanding through socialization activities regarding the importance of education in higher education, especially at the Politeknik Negeri Medan
THE DYNAMICS OF THE PEOPLE'S ECONOMY: A SYNTHESIS OF LITERATURE REVIEW ON GRASSROOTS ECONOMIC DEVELOPMENTMODELS Kholid Ansori; Sri Mulyono; Iwan Kusnadi
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 1 (2023): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

The community-based economic development model is an approach that emphasises the active participation of local communities in planning, implementing and managing economic projects in their neighbourhoods. The study conducted in this research used the literature research method. The findings indicate that access to technology and information, education and training, and government policy support are the main factors that drive community economic growth. Digital technology provides opportunities for micro, small and medium enterprises to improve marketing and operational efficiency, while education improves vital managerial skills. Government policies that support micro, small, and medium enterprises, including licensing simplification, tax incentives, and training programmes, play a significant role in the development of small businesses. Adequate infrastructure and access to finance from microfinance institutions have also been shown to support the economic dynamism of communities. However, the study also identified various constraints that slow down the economic growth of communities, such as limited access to capital, complex regulations, and inadequate infrastructure. Low financial literacy hampers good financial management among small business owners. In addition, tough challenges come from fierce competition with large companies and negative perceptions of local products. These constraints necessitate effective collaboration between the government, the private sector and the community to create a more conducive business environment for micro, small and medium enterprises. With an integrated and sustainable approach, the economic potential of the community can be optimised for mutual prosperity.
UMKM SOCIALISATION: CONCRETE STEPS FOR VILLAGE COMMUNITY SERVICE Sitti Nur Alam; Sri Mulyono; Widjanarko
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 3 (2024): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

The MSME socialisation programme in the village aims to introduce and develop small businesses in the rural environment. This activity is conducted to improve the village economy by providing villagers with basic knowledge and skills about Micro, Small and Medium Enterprises. In this programme, villagers are given materials on the basics of MSMEs, how to start a business, and simple marketing strategies. In addition to theory, participants are also invited to practice directly, such as making a business plan and learning how to promote a business that is suitable for small businesses in the village. The implementation of the programme involved collaboration between universities, local entrepreneurs, and the local government. This was done so that participants could gain many perspectives and real-life experiences. The results of the programme can be seen from the increased interest of villagers to start a business, the emergence of various new business ideas, and the increase in economic activities in the village. It is hoped that this MSME socialisation can provide long-term benefits for the economic development of the village.
Pengaruh Pemasaran Pengalaman Storytelling Merek dan Keterlibatan Emosional terhadap Loyalitas Merek Studi Kasus Brand Fashion Lokal Indonesia Frans Sudirjo; Irmayanti Irmayanti; Sri Mulyono
Sanskara Manajemen Dan Bisnis Vol. 4 No. 01 (2025): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i01.688

Abstract

Penelitian ini meneliti pengaruh brand storytelling, experience marketing, dan emotional engagement terhadap loyalitas merek dalam konteks brand fesyen lokal Indonesia. Seiring meningkatnya persaingan dalam industri fesyen lokal, memahami faktor psikologis dan pengalaman yang membentuk loyalitas konsumen menjadi hal yang penting. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 135 responden yang sebelumnya telah berinteraksi dengan atau membeli produk dari brand fesyen lokal. Kuesioner terstruktur dengan skala Likert 5 poin digunakan, dan data dianalisis menggunakan SPSS versi 25 melalui statistik deskriptif, uji validitas dan reliabilitas, analisis korelasi, serta regresi linier berganda. Temuan menunjukkan bahwa ketiga variabel—brand storytelling, experience marketing, dan emotional engagement—memiliki pengaruh positif dan signifikan terhadap loyalitas merek. Emotional engagement muncul sebagai prediktor terkuat, menunjukkan bahwa keterikatan emosional konsumen dengan sebuah merek memainkan peran penting dalam membentuk loyalitas jangka panjang. Hasil ini menekankan pentingnya mengintegrasikan narasi yang bermakna, pengalaman yang imersif, dan strategi branding emosional untuk memperkuat hubungan konsumen dalam industri fesyen lokal Indonesia.
The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction Sri Mulyono; Ika Ramadani
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6520

Abstract

Digital transformation has reshaped marketing practices, requiring MSMEs to strengthen their digital marketing capability to remain competitive. Variations in marketing performance among digitally active MSMEs suggest the presence of additional influencing factors beyond technological competence. This study aims to examine the influence of digital marketing capability on the marketing performance of MSMEs and to analyze the moderating role of customer satisfaction in this relationship. A quantitative explanatory survey was conducted involving 120 MSME actors implementing digital marketing strategies. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression and Moderated Regression Analysis (MRA) to test direct and interaction effects. Findings reveal that digital marketing capability significantly enhances marketing performance. Customer satisfaction also has a direct positive effect and significantly strengthens the relationship between digital marketing capability and marketing performance. The interaction effect indicates that higher customer satisfaction amplifies the positive impact of digital capability on business outcomes. The study concludes that optimal MSME marketing performance in the digital era depends on the integration of digital capability and customer satisfaction management. The novelty lies in positioning customer satisfaction as a moderating variable rather than solely as an outcome, providing both conceptual and methodological contributions to digital marketing research in the MSME context.
Co-Authors Alam, Sitti Nur Desfrida, Mardelia Dias Putra Prayogi Dina Arfianti Siregar - Frans Sudirjo Ika Ramadani Irmayanti Irmayanti Iwan Kusnadi Kholid Ansori Marlya Fatira AK Siswahyudianto Widjanarko