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All Journal West Science Interdisciplinary Studies
Nur Khotijah
Politeknik Tunas Pemuda
Humanities Economics, Econometrics & Finance Social Sciences

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The Effect of Job Recognition and Development Opportunities on Loyalty and Job Satisfaction of Generation Z in Jakarta's Creative Industries Mohammad Gifari Sono; Agus Yulistiyono; Nur Khotijah
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1371

Abstract

This study investigates the influence of job recognition and development opportunities on job satisfaction and loyalty among Generation Z employees in Jakarta’s creative industries. Using a quantitative approach, data was collected from 230 respondents through a Likert-scale questionnaire and analyzed using Structural Equation Modeling (SEM-PLS). The results show that both job recognition and development opportunities have significant positive effects on job satisfaction and loyalty. Development opportunities were found to have a stronger impact on job satisfaction, while job recognition also significantly influenced both outcomes. These findings highlight the importance of tailored human resource strategies that focus on recognizing employee contributions and providing career development pathways. Organizations in Jakarta’s creative industries can enhance retention and satisfaction by investing in these key areas.
Co-Authors Mohammad Gifari Sono Yulistiyono, Agus