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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Abdi Masyarakat Multidisiplin KENDALI: Economics and Social Humanities Moneter : Jurnal Keuangan dan Perbankan Priviet Social Sciences Journal
Bono Prambudi
Universitas Teknologi Muhammadiyah Jakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The influence of influencers and Instagram social media on purchasing decisions with consumer trust as an intervening variable for nature lovers in DKI Jakarta Muhammad Arjuna Satriawan; Bono Prambudi; Lela Nurlaela Wati
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.616

Abstract

This study aims to analyze and understand the factors influencing purchasing decisions for Eiger products among nature lovers in DKI Jakarta, with a particular focus on the roles of influencer marketing, Instagram-based social media engagement, and consumer trust as mediating variables. The originality of this study lies in its integration of consumer trust as an intervening mechanism within the influencer marketing context, specifically targeting a niche market of outdoor enthusiasts. A descriptive quantitative approach was employed using structural equation Modeling with the partial least squares (SEM-PLS) method. Data were collected from 220 respondents through an online questionnaire and analyzed using SmartPLS version 4.0.0. The results indicate that influencer marketing significantly influences consumer trust, whereas Instagram social media engagement does not have a direct effect on purchasing decisions. Further, consumer trust mediates the relationship between influencer marketing and purchasing decisions, reinforcing the strategic value of building trust in influencer-driven campaigns. This study is limited to Instagram users in DKI Jakarta and focuses solely on the Eiger brand, which may constrain the generalizability of the findings. Nevertheless, this study offers new insights into consumer behavior in the outdoor product segment and contributes to the literature on digital marketing and trust-based purchasing dynamics across generational cohorts.
Meningkatkan Brand Image melalui Kualitas Produk dan Gaya Hidup Hedonis Hamdi Sarimaryoni; M.A.S Sridjoko Darodjatun; Bono Prambudi; Moch Imron; Nurul Huda; Ahmad Mubais
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3281

Abstract

This study aims to analyze the influence of Product Quality and Hedonic Lifestyle on the Brand Image of Wuling-branded vehicles in the Jepara region. The research employs a survey method with an accidental sampling technique, involving 100 respondents. Data collected includes both primary and secondary sources, analyzed using multiple linear regression. The findings reveal that an improvement in product quality significantly contributes to Wuling's brand image, with a regression coefficient of 0.386, indicating that a 1% increase in product quality enhances the brand image by 0.386%. Additionally, hedonic lifestyle positively impacts brand image, with a coefficient of 0.210. These results underline the importance of product quality and engaging marketing strategies in attracting consumer interest. The uniqueness of this research lies in its focus on the interaction between product quality and hedonic lifestyle within the context of the automotive market in Jepara, a topic rarely explored in existing literature. This study provides new insights for Wuling manufacturers to formulate more effective marketing strategies while emphasizing continuous attention to product quality to maintain customer loyalty in a competitive market. Consequently, this research not only contributes to marketing theory development but also offers practical implications for Indonesia's automotive industry.
Digitalisasi UMKM Melalui Pelatihan Pemasaran Online di PCA Matraman Supriatiningsih Supriatiningsih; Hidayat Darwis; Imam Santoso; Bono Prambudi; Taufan Setia Nusantara
 Jurnal Abdi Masyarakat Multidisiplin Vol. 5 No. 01 (2026): April: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v5i01.2646

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian nasional, namun masih banyak pelaku UMKM yang belum memanfaatkan teknologi digital secara optimal, khususnya dalam pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi dan keterampilan pemasaran online pelaku UMKM PCA Matraman melalui pelatihan dan pendampingan praktis. Metode yang digunakan meliputi ceramah interaktif, demonstrasi langsung, praktik hands-on, simulasi penjualan online, serta evaluasi kegiatan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan kemampuan pelaku UMKM dalam memanfaatkan media sosial dan marketplace sebagai sarana pemasaran. Pelatihan ini berkontribusi dalam memperluas jangkauan pasar, meningkatkan daya saing UMKM, serta mendorong transformasi usaha menuju model bisnis yang lebih adaptif dan berkelanjutan di era digital.
Trust, Fairness, and Ethics in the Digital Age: A Systematic Literature Review on Their Impact on SME Performance Bono Prambudi
KENDALI: Economics and Social Humanities Vol. 3 No. 1 (2024): KENDALI: Economics and Social Sciences Humanities, Juli 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v3i1.875

Abstract

This study aims to analyze the influence of the implementation of trust, fairness, and ethics on the performance of Micro, Small, and Medium Enterprises (MSMEs) in facing the challenges of digital transformation. Through a quantitative approach and cross-country comparative literature study, this study examines how moral and relational factors affect the sustainability and productivity of MSMEs. The results of this study are supported by global findings, including from Agarwal (2014) in India regarding the importance of trust in work relationships; Tlaiss et al. (2015) in Canada and Brown et al. (2015) in the UK regarding the role of fairness and organizational support in improving performance; and Abdullahi et al. (2016) in Nigeria which emphasizes ethics as the foundation of business. Other studies such as Engelbrecht et al. (2017) in South Africa and Afsar et al. (2018) in Pakistan show that fairness and ethics increase employee loyalty and performance. In the digital context, studies by Wong et al. (2020) in Hong Kong, Chamtitigul & Li (2021) in China, and Oh et al. (2022) in South Korea underlines the importance of digital ethics and trust in the modern business ecosystem. Research by Alpkan et al. (2020) in Turkey and Umar et al. (2024) in Nigeria confirms that organizational justice and ethical leadership can strengthen the competitiveness of MSMEs amidst digitalization. The findings of this study indicate that the synergy between trust, justice, and ethics is a crucial foundation in improving MSME performance, especially in facing digital disruption. Therefore, MSMEs need to internalize these values ​​in managerial practices in order to survive and develop sustainably.
TRANSFORMASI DIGITAL DALAM GREEN HRM: TINJAUAN SISTEMATIS STRATEGI DAN IMPLEMENTASI DI ERA INDUSTRI 4.0 Bono Prambudi
KENDALI: Economics and Social Humanities Vol. 4 No. 1 (2025): KENDALI: Economics and Social Sciences Humanities, Juli 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i1.889

Abstract

Penelitian ini menyajikan tinjauan sistematis (Systematic Literature Review/SLR) terkait implementasi transformasi digital dalam Green Human Resource Management (Green HRM) di era Industri 4.0. Analisis mencakup 72 artikel terbaru yang diterbitkan pada tahun 2022–2025, dengan distribusi geografis yang beragam. China menempati posisi teratas dengan 31,08% artikel, mayoritas bersifat publikasi tunggal (SCP: 21) dan beberapa kolaborasi internasional (MCP: 2; 8,7%), menunjukkan adopsi awal praktik Green HRM digital di Asia. Italia (20,27%) menunjukkan proporsi tinggi kolaborasi internasional (MCP 46,7%), diikuti Portugal dan Spanyol dengan 50% kolaborasi internasional. Negara lain seperti Korea, Austria, India, Saudi Arabia, dan United Kingdom menampilkan 100% MCP, menandakan keterlibatan aktif dalam penelitian lintas negara meskipun jumlah artikelnya relatif kecil. Tren global menunjukkan fokus pada implementasi teknologi digital, seperti HRIS berbasis AI, platform manajemen lingkungan kerja hijau, dan analitik data untuk pengambilan keputusan strategis. Secara umum, negara-negara Asia menekankan adopsi teknologi cepat, sementara Eropa dan Amerika lebih fokus pada evaluasi dampak keberlanjutan dan kebijakan regulasi. Temuan ini memberikan dasar bagi akademisi dan praktisi HR untuk mengembangkan strategi transformasi digital yang selaras dengan prinsip Green HRM, sekaligus menunjukkan peluang penelitian masa depan dalam kolaborasi internasional dan adaptasi teknologi ramah lingkungan.
The Influence of Green Marketing and Fear of Missing Out (FOMO) on Customer Loyalty Mediated by Brand Image (A Case Study of Corkcicle Tumblr Product Consumers in DKI Jakarta) Muhammad Marsa Atalla; Bono Prambudi
Moneter: Jurnal Keuangan dan Perbankan Vol. 14 No. 1 (2026): APRIL
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v14i1.3076

Abstract

This study examines the effects of Green Marketing and Fear of Missing Out (FOMO) on Customer Loyalty, with Brand Image serving as a mediating variable, among Corkcicle tumbler consumers in Jakarta, Indonesia. A quantitative causal research design was employed using purposive sampling, involving 180 respondents. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that Green Marketing has a positive and significant effect on both Customer Loyalty and Brand Image, while Brand Image also significantly enhances Customer Loyalty. FOMO significantly influences Brand Image but has no direct effect on Customer Loyalty. Furthermore, Brand Image partially mediates the relationship between Green Marketing and Customer Loyalty and inconsistently mediates the relationship between FOMO and Customer Loyalty. These findings emphasize the importance of environmentally responsible marketing strategies and a strong brand image in fostering long-term customer loyalty.
Co-Authors Ahmad Mubais Hamdi Sarimaryoni Hidayat Darwis Imam Santoso M.A.S Sridjoko Darodjatun Moch Imron Muhammad Arjuna Satriawan Muhammad Marsa Atalla Nurul Huda Supriatiningsih, Supriatiningsih Taufan Setia Nusantara Wati, Lela Nurlaela