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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Information System and Computer Jurnal Pendidikan dan Sastra Inggris
Ahmad Mubais
Politeknik Balekambang Jepara
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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ANALISIS DAN PERANCANGAN SISTEM DIGITAL BRANDING UMKM BERBASIS WEB DALAM MEMBANTU PROMOSI DAN PEMASARAN PRODUK Indra Kurniawan; Yasa Maulana; Muhammad Sulthony; Ahmad Mubais; Nur Hikmah; Via Fitriana Putri; Zeni Kurniati
Journal of Information System and Computer Vol. 2 No. 2 (2022): Desember 2022
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jister.v2i2.389

Abstract

The need for fast, precise and accurate information is currently important. Fulfillment of these information needs is carried out with the help of technology, especially in the field of computerization, such as in the field of the internet. In supporting the performance of UMKM, technological product innovation is needed to be developed and implemented, such as internet technology. Promotions carried out using internet technology are known as digital branding. Digital Branding plays an important role in the development of the use of information technology to provide information. The Waterfall model is one of the SDLC models that is often used in the development of information systems or software. This model uses a systematic and sequential approach. The use of the web in delivering information can make it easier to access information about UMKM anywhere and anytime online. Making it easier for UMKM products to be widely known.
Integrasi Nilai-nilai Islam dalam Pembelajaran Bahasa Inggris untuk Pengembangan Soft Skill Kewirausahaan: Studi di Politeknik Balekambang Jepara Muhammad Ali Subkan; Ahmad Mubais; Rasyiid Yoga Pradita; Purwati Purwati
Jurnal Pendidikan dan Sastra Inggris Vol. 5 No. 1 (2025): Jurnal Pendidikan dan Sastra Inggris
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupensi.v5i1.5153

Abstract

English language instruction in higher education, particularly within vocational institutions based on Islamic boarding schools (pesantren), holds significant potential not only for developing linguistic competence but also for shaping students’ character and entrepreneurial soft skills. This study aims to describe the current state of English language teaching in the context of entrepreneurial soft skill development, identify relevant Islamic values to be integrated, and formulate strategies for integrating those values into the learning process. This research employed a qualitative descriptive approach using a case study method at Politeknik Balekambang Jepara. Data were collected through in-depth interviews, classroom observations, and document analysis, then analyzed thematically. The results show that English teaching remains focused on linguistic aspects, with limited integration of Islamic values and entrepreneurial soft skill development. Relevant Islamic values identified include shiddiq (honesty), amanah (responsibility), tabligh (communicativeness), and fathanah (intelligence/innovation). Recommended integration strategies include the use of Islamic-contextual learning materials, project-based learning with entrepreneurship themes, interdisciplinary collaboration, and value reflection during assessments. This study contributes to the development of a holistic learning model based on values and skills.
Meningkatkan Brand Image melalui Kualitas Produk dan Gaya Hidup Hedonis Hamdi Sarimaryoni; M.A.S Sridjoko Darodjatun; Bono Prambudi; Moch Imron; Nurul Huda; Ahmad Mubais
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3281

Abstract

This study aims to analyze the influence of Product Quality and Hedonic Lifestyle on the Brand Image of Wuling-branded vehicles in the Jepara region. The research employs a survey method with an accidental sampling technique, involving 100 respondents. Data collected includes both primary and secondary sources, analyzed using multiple linear regression. The findings reveal that an improvement in product quality significantly contributes to Wuling's brand image, with a regression coefficient of 0.386, indicating that a 1% increase in product quality enhances the brand image by 0.386%. Additionally, hedonic lifestyle positively impacts brand image, with a coefficient of 0.210. These results underline the importance of product quality and engaging marketing strategies in attracting consumer interest. The uniqueness of this research lies in its focus on the interaction between product quality and hedonic lifestyle within the context of the automotive market in Jepara, a topic rarely explored in existing literature. This study provides new insights for Wuling manufacturers to formulate more effective marketing strategies while emphasizing continuous attention to product quality to maintain customer loyalty in a competitive market. Consequently, this research not only contributes to marketing theory development but also offers practical implications for Indonesia's automotive industry.
Co-Authors Bono Prambudi Hamdi Sarimaryoni Kurniawan, Indra M.A.S Sridjoko Darodjatun Moch Imron Muhammad Ali Subkan Muhammad Sulthony Nur Hikmah Nurul Huda Purwati Purwati Rasyiid Yoga Pradita Via Fitriana Putri Yasa Maulana Zeni Kurniati