Ahmad Mubais
Politeknik Balekambang Jepara

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ANALISIS DAN PERANCANGAN SISTEM DIGITAL BRANDING UMKM BERBASIS WEB DALAM MEMBANTU PROMOSI DAN PEMASARAN PRODUK Indra Kurniawan; Yasa Maulana; Muhammad Sulthony; Ahmad Mubais; Nur Hikmah; Via Fitriana Putri; Zeni Kurniati
Journal of Information System and Computer Vol. 2 No. 2 (2022): Desember 2022
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jister.v2i2.389

Abstract

The need for fast, precise and accurate information is currently important. Fulfillment of these information needs is carried out with the help of technology, especially in the field of computerization, such as in the field of the internet. In supporting the performance of UMKM, technological product innovation is needed to be developed and implemented, such as internet technology. Promotions carried out using internet technology are known as digital branding. Digital Branding plays an important role in the development of the use of information technology to provide information. The Waterfall model is one of the SDLC models that is often used in the development of information systems or software. This model uses a systematic and sequential approach. The use of the web in delivering information can make it easier to access information about UMKM anywhere and anytime online. Making it easier for UMKM products to be widely known.
Integrasi Nilai-nilai Islam dalam Pembelajaran Bahasa Inggris untuk Pengembangan Soft Skill Kewirausahaan: Studi di Politeknik Balekambang Jepara Muhammad Ali Subkan; Ahmad Mubais; Rasyiid Yoga Pradita; Purwati Purwati
Jurnal Pendidikan dan Sastra Inggris Vol. 5 No. 1 (2025): Jurnal Pendidikan dan Sastra Inggris
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupensi.v5i1.5153

Abstract

English language instruction in higher education, particularly within vocational institutions based on Islamic boarding schools (pesantren), holds significant potential not only for developing linguistic competence but also for shaping students’ character and entrepreneurial soft skills. This study aims to describe the current state of English language teaching in the context of entrepreneurial soft skill development, identify relevant Islamic values to be integrated, and formulate strategies for integrating those values into the learning process. This research employed a qualitative descriptive approach using a case study method at Politeknik Balekambang Jepara. Data were collected through in-depth interviews, classroom observations, and document analysis, then analyzed thematically. The results show that English teaching remains focused on linguistic aspects, with limited integration of Islamic values and entrepreneurial soft skill development. Relevant Islamic values identified include shiddiq (honesty), amanah (responsibility), tabligh (communicativeness), and fathanah (intelligence/innovation). Recommended integration strategies include the use of Islamic-contextual learning materials, project-based learning with entrepreneurship themes, interdisciplinary collaboration, and value reflection during assessments. This study contributes to the development of a holistic learning model based on values and skills.