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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Widianto Widianto
Universitas Kristen Indonesia Toraja
Economics, Econometrics & Finance Social Sciences

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Pengaruh Brand Trust, Harga dan Promosi Terhadap Keputusan Pembelian Kartu Telkomsel bagi Mahasiswa Fakultas Ekonomi UKI Toraja Widianto Widianto; Helba Rundupadang; Jens Batara Marewa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4480

Abstract

The aim of the research is to determine the simultaneous influence of Brand Trust, price and promotion on the decision to purchase Telkomsel cards for UKI Toraja economics faculty students. The type of research used in this research is quantitative research. The results of the research are (1) Brand Trust influences purchasing decisions. (2) Price influences purchasing decisions. And (3) Promotions influence purchasing decisions
Co-Authors Helba Rundupadang Jens Batara Marewa