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Ayu Sudha Sucandrawati Ni Luh Ketut
Universitas Mahendradatta
Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Kepuasan Konsumen Pengguna Telkomsel di Kabupaten Badung Eka Sugiantari Putu; Ayu Sudha Sucandrawati Ni Luh Ketut; Indiani Ni Luh
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4936

Abstract

This study aims to analyze and test the influence between the variables studied in this study. The effects tested include the effect between price, product quality and promotion on customer satisfaction of Telkomsel users in Badung Regency. The type of research used in this research is a survey with a data measurement tool, namely a questionnaire using a quantitative approach. The sample size in this study was 105 Telkomsel users who live in Badung Regency. The data collection method in this study used a questionnaire. The measurement scale used in this study is a Likert scale. The data analysis technique in this study is descriptive statistical analysis, multiple liner regression, and hypothesis testing. The data in this study were processed using SPSS 27.0 for Windows. Based on the t test results, the Price variable (X1) has a significance value of 0.047 which means <0.05. It can be concluded that partially the price (X1) has a positive and significant effect on customer satisfaction (Y) Telkomsel. Product quality (X2) has a significance value of 0.044 which means <0.05. It can be concluded that partially product quality (X2) has a significant and positive effect on customer satisfaction (Y) Telkomsel, the Promotion variable (X3) has a significance value of 0.041 which means <0.05. It can be concluded that partially promotion (X3) has a significant and positive effect on customer satisfaction (Y) Telkomsel. Based on the results of the F test, it shows that the F-count value is obtained at 3,965 with a significance level of 0.039. This means that there is a positive and significant influence together between promotion (X1), product quality (X2) and price (X3) work on customer satisfaction (Y) Telkomsel.
Peran Sosial Media dalam Meningkatkan Penjualan Produk UMKM Melalui Word of Mouth Sebagai Variabel Intervening Lovita Dewi Ni Made; Ayu Sudha Sucandrawati Ni Luh Ketut; Donny Wishanesta I Kadek
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5395

Abstract

Pada era globalisasi saat ini, produk atau jasa yang bersaing dalam satu pasar semakin banyak. Banyak pelaku usaha ingin memperkenalkan dan memasarkan produknya, salah satunya adalah melalui strategi pemasaran Word Of Mouth. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh sosial media,Word Of Mouth terhadap peningkatan penjualan pada produk UMKM. Penelitian merupakan jenis penelitian korelasi dengan menggunakan SPSS IBM 24 for windows. Adapun teknik analisis data yaitu analisis statistik deskriptif. Subjek penelitian adalah pelanggan yang telah melakukan keputusan pembelian dengan cara menggunakan teknik sampling yaitu berjumlah 96 orang. Teknik pengumpulan data antara lain observasi, wawancara, kuesioner, dan studi pustaka. Hasil penelitian menunjukkan bahwa Word of mouth dapat memediasi sosial media pada peningkatan penjualan. Korelasi antar variabel ini berada dalam nkategori baik, sehingga dari hasil tersebut dapat dikatakan bahwa variabel Word ofnMouth memiliki cukup kontribusi dengan adanya sosial media terhadap peningkatan penjualan produk UMKM.
Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Kepuasan Konsumen Pengguna Telkomsel di Kabupaten Badung Eka Sugiantari Putu; Ayu Sudha Sucandrawati Ni Luh Ketut; Indiani Ni Luh
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4936

Abstract

This study aims to analyze and test the influence between the variables studied in this study. The effects tested include the effect between price, product quality and promotion on customer satisfaction of Telkomsel users in Badung Regency. The type of research used in this research is a survey with a data measurement tool, namely a questionnaire using a quantitative approach. The sample size in this study was 105 Telkomsel users who live in Badung Regency. The data collection method in this study used a questionnaire. The measurement scale used in this study is a Likert scale. The data analysis technique in this study is descriptive statistical analysis, multiple liner regression, and hypothesis testing. The data in this study were processed using SPSS 27.0 for Windows. Based on the t test results, the Price variable (X1) has a significance value of 0.047 which means <0.05. It can be concluded that partially the price (X1) has a positive and significant effect on customer satisfaction (Y) Telkomsel. Product quality (X2) has a significance value of 0.044 which means <0.05. It can be concluded that partially product quality (X2) has a significant and positive effect on customer satisfaction (Y) Telkomsel, the Promotion variable (X3) has a significance value of 0.041 which means <0.05. It can be concluded that partially promotion (X3) has a significant and positive effect on customer satisfaction (Y) Telkomsel. Based on the results of the F test, it shows that the F-count value is obtained at 3,965 with a significance level of 0.039. This means that there is a positive and significant influence together between promotion (X1), product quality (X2) and price (X3) work on customer satisfaction (Y) Telkomsel.
Peran Sosial Media dalam Meningkatkan Penjualan Produk UMKM Melalui Word of Mouth Sebagai Variabel Intervening Lovita Dewi Ni Made; Ayu Sudha Sucandrawati Ni Luh Ketut; Donny Wishanesta I Kadek
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5395

Abstract

Pada era globalisasi saat ini, produk atau jasa yang bersaing dalam satu pasar semakin banyak. Banyak pelaku usaha ingin memperkenalkan dan memasarkan produknya, salah satunya adalah melalui strategi pemasaran Word Of Mouth. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh sosial media,Word Of Mouth terhadap peningkatan penjualan pada produk UMKM. Penelitian merupakan jenis penelitian korelasi dengan menggunakan SPSS IBM 24 for windows. Adapun teknik analisis data yaitu analisis statistik deskriptif. Subjek penelitian adalah pelanggan yang telah melakukan keputusan pembelian dengan cara menggunakan teknik sampling yaitu berjumlah 96 orang. Teknik pengumpulan data antara lain observasi, wawancara, kuesioner, dan studi pustaka. Hasil penelitian menunjukkan bahwa Word of mouth dapat memediasi sosial media pada peningkatan penjualan. Korelasi antar variabel ini berada dalam nkategori baik, sehingga dari hasil tersebut dapat dikatakan bahwa variabel Word ofnMouth memiliki cukup kontribusi dengan adanya sosial media terhadap peningkatan penjualan produk UMKM.
Co-Authors Donny Wishanesta I Kadek Eka Sugiantari Putu Lovita Dewi Ni Made Ni Luh Indiani